Haiyu Automotive Lamp Co., Ltd. , http://www.nbautomotivelamp.com
In order to promote domestic and foreign financial institutions to carry out all-round and multi-channel cooperation, and effectively utilize foreign capital and advanced foreign technology, the Guangdong Provincial Economic and Trade Commission held the first large-scale government in Guangdong in 2007 at the China Hotel in Guangzhou. Economic and Trade Conferences ------ Guangdong Enterprises and Foreign Financial Institutions Financing Fair! The scale of the conference is unprecedented. In addition to the attendance of nearly 200 financial (investment) institutions around the world, leaders of the national economic and trade system will be invited to attend the meeting.
At the venue, we saw a long-lost figure. Mr. Mu Binjun, the current general manager of Anshang Electric (China) Marketing Headquarters, faced with people in the industry, the two sides were particularly cordial and also strongly influenced the new army in this industry. Curiosity, after the meeting, the reporter visited the China Marketing Headquarters of Anshang Electric.
During the visit of the headquarters of Anshang Company, the reporter saw for the first time that a company has a professional downlight production line, a fluorescent lamp production line, a halogen tungsten light source production line, a metal halide light source production line, a lamp holder production line, a spotlight production line, and an electrical production line. . . . . . . With hundreds of professional lighting equipment R&D teams, in the lighting industry, a company with such a strong production capacity is rare in the industry. Unlike other brands that OEMs implement products, Ansorg is still more Feel practical and trustworthy.
After the visit, the reporter made an exclusive interview with Mr. Mu Binjun, the general manager of the company:
Reporter (hereinafter referred to as "Remember"): I am very glad that you can accept our interview. What kind of company is Ansorg Anshang?
Mr. Mu (hereinafter referred to as "Mu"): First of all, I would like to welcome you to our ideal space for An Shang! Ansorg Anshang Electric is a relatively advanced enterprise in the industry. It is a multinational enterprise established by US-funded, Taiwan-funded and Chinese-funded joint ventures. Its management rights and ownership are completely separated, and business operations are more flexible. Production and marketing are realized. The business model of independent accounting, unified management and integration strategy has fully exerted the enthusiasm of production and marketing, and realized the optimal allocation of resources.
Reporter: As one of the founders, can you talk about the original intention of creating Ansorg Anshang brand in China at that time?
Ansorg is an international professional brand. We hope to introduce the most advanced lighting technology and results and lighting application concepts from abroad to China, so that more Chinese customers can enjoy the ideal space experience brought by the world brand. The space exists because of light, and the ideal space for customers is Ansorg. Anshang's corporate mission, we have done a lot of work to support and realize this value.
Reporter: There is a problem, I have always admired but I am very puzzled. How does Anshang achieve and achieve the self-production of mainstream products in the lighting industry?
Mu: A serious problem and bottleneck in the lighting industry is that there are many products. It is difficult for many companies to realize all the self-production of all products or the full production of most products. More is to realize the products through OEM OEM. Product technical content, product quality control, product differentiation and other aspects are not satisfactory, product delivery time is difficult to be guaranteed, dealers can only look down. Ansorg Anshang also found these problems. From the perspective of customer interests, Ansorg Anshang did not hesitate to differentiate from domestic lighting companies in the business model at the beginning of the company. Ansorg Anshang is closer to the international business model. At the beginning of the company's establishment, through the financing and acquisition, the six major professional production bases of Dongguan lighting industry were absorbed into the company's shareholders, and then integrated into a whole to achieve the smooth production of mainstream products in the lighting field. For some product suppliers that have not yet achieved self-production, Anshang has signed a strategic alliance agreement with them, including product exclusive and priority supply, which fundamentally guarantees that the interests of the dealers will not be harmed.
Reporter: I have talked about it here. Can you talk about the only participating company in the lighting industry as the financing conference? What is your purpose?
Mu: Corporate funds are the blood of business operations. In order to better contribute to China's lighting industry, the company has long established that it will become the leading lighting company in the industry in 3-5 years and the target of listing in 5-8 years. With the opening up of the domestic financial market, more international financial giants have joined the Chinese financial market competition. We hope to take this opportunity to connect with the international capital market and cooperate with international financial giants in corporate capital operations to further strengthen the company. Strength, in preparation for greater development in the future.
In addition, the industry has begun to shuffle, and various indications indicate that the speed of shuffling in this industry is accelerating. Traditional individual combat operations can no longer adapt to the competition of modern enterprises. How to concentrate on the overall resources of superior resources will be Anshang. The company is welcoming the magic of future market competition.
Reporter: Can you please talk about the advantages of Ansorg Anshang in terms of products?
Mu: Ansorg Anshang's products have always used advanced international lighting technology and process. The production base has always been producing products for foreign excellent lighting brands. The reflectors for downlights are made of high quality imported pure aluminum with an aluminum purity of 99.9%. The efficiency is above 85%, and the plating time is more than 30 minutes (5-10 minutes in the industry), which eliminates the common "multicolored light" in the downlight, and the service life is more than 10 years; we have several differences now. In the original developed series of patented products in terms of appearance, installation method, structure, etc., we have solved the problem that the high-pressure lamp cups have been difficult to break through in the industries of low luminous efficiency, easy explosion, uneven illumination, etc. The effect is basically close to the low voltage lamp cup, but it can completely save an electronic transformer. Wait a minute, many of the selling points are countless, huh, huh.
Reporter: Anshang has been in operation for some time. Can you talk about your achievements?
Mu: This is a bit of the taste of “Wang Po sells melons, sells and boastsâ€. Anshang is a new lighting enterprise that has just been established. This time is mainly for the cultivation of “internal strength†in 2007. We have established an industry. One of the best lighting research and development teams, integrated 6 major lighting product professional production bases, to achieve product integration and positioning, in terms of channels, large and medium-sized cities across the country have begun channel laying, such as Beijing, Hangzhou, Changchun, Guangzhou and other places have Established dealers and specialty stores, Anshang also frequently appeared in some key construction projects in China, and so on. . . . . . . Everything is in our grasp and control, and everything shows a good picture. We are ready to fight and fight hard.
Reporter: Can you finally talk to the reader about your next plan?
Mu: Let us prepare in 2006, 2007 is the year we have done a lot. In the following time, we will focus our efforts on seeking and developing core strategic partners and creating model image projects. Sales training, hidden channels, dealer training, advertising, marketing and other aspects have made great efforts to achieve. In terms of specific details, I will not disclose it. In short, 07 is a year of comprehensive improvement.
Reporter: Well, I wish Ansorg Anshang in 2007 to fly higher and more exciting.
Mu: Thank you! The same blessing is given to you.
Source: China Lighting Business Network
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Ansorg Anshang: Connecting to the International, taking off China
---- Interview with Mr. Mu Binjun, General Manager of Anshang Electric (China) Marketing Headquarters