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I. The current status of the US lighting market According to the statistics published by the US Business News, in 1997, the total sales of American lamps and related products was about 8.6 billion US dollars. During the 27 years from 1971 to 1997, the average annual growth rate was 7%. . It is estimated that by 2002, market demand is expected to reach US$10.7 billion, almost three times the sales of the European lighting market and five times the sales of the Japanese lighting market.
Due to the rapid development of the US high-tech industry, the increase in labor wages and the shrinking manufacturing industry, the dependence of American lamps and related products on imports is increasing. From 1971 to 1997, the proportion of imported products in total sales increased from 2.6% to 21%, and is expected to reach 24% in 2002, which means that the share of imported products has increased by 8 times, nearly 1/4 of the products. Depends on imports. During this period, the total value of imported products increased from US$0.4 billion to US$1.8 billion in 1997, and is expected to reach US$2.6 billion in 2002, an increase of 44 times and 63 times respectively.
Currently, 80% of imported products are from mainland China, Taiwan and Mexico. Since the 1990s, with the frequent trade between the two sides of the Taiwan Straits, Taiwanese manufacturers are optimistic about the mainland's cheap labor and potential lighting market in the mainland, and gradually shift their manufacturing industries to the southern part of Guangdong Province, China, and the provinces of Jiangsu and Zhejiang. Factory to produce low-cost, high-volume popular lighting and parts. From the changes in the amount and proportion of the Chinese market in China, Taiwan, and Mexico, we can see the increase or decrease in market share. Between 1990 and 1996, China's export lamps and Taiwan's export lamps appeared to be in the opposite direction. The share of mainland lamps in the US import market has increased from 10% to 50%, and it is still rising. It is expected to reach 62% in 2002. The total value of lamps exported to the US by China will be 15 times that of 1990. It is expected to reach 1.6 billion US dollars; while the market share of Taiwan's lighting products in the US import market has dropped from 53% to 5%. At the same time, we should also note that during this period, the size of the US lighting products market has also expanded three times.
Of course, the statistics on China's export lighting products include a considerable number of lamps that are indirectly exported through Taiwan. However, since Hong Kong's return to the mainland, coupled with the gradual understanding of China's lighting manufacturing industry by American lighting manufacturers, China's direct export of lighting products has inevitably increased year by year.
Looking at the above data alone, China's lighting export share and development are indeed encouraging and bright prospects. However, the market environment, conditions of production, and the development pattern of world trade are constantly changing. These statistics can only indicate the export speed and expectations of the future of Chinese lighting products in the past 10 years.
Second, the characteristics of China's lighting export market Throughout China's lighting export market, a large part of the products are household consumer goods, mainly sold in large supermarkets in the United States and a large number of hotel lighting cabinets. These products are large in size and are popular low-cost traditional lighting, mostly based on household lighting and spare parts. In large-scale high-value-added, high-end or new-type lamps such as industrial lighting and public lighting, there are few Chinese products, most of which are products of the United States and Europe. Most of China's lighting products are mainly processed by OEM or sample. Little or no Chinese own brand. The above characteristics show that China's export products are still in a state of low price and high-density processing, but have not formed a complete industrial system of its own development-production-sales. This export structure is in the future market challenge. Will be threatened.
Over the years, the products and their needs in the US market are gradually undergoing a series of changes. These changes not only affect the US market, but also indicate the trend of international lighting. Due to the emphasis on environmental protection by the US government departments and the improvement of national environmental awareness, the green lighting plan advocated in recent years has gradually been recognized, and with its leading technology and leading position, the green lighting plan is promoted. All lighting importers and distributors are concerned about the energy-efficient features of future products and the transition to electronic control, and accelerate the pace of modernization of the world's lamps. With the modernization of lamps and related products, the US industry and government departments have continuously put forward new standards and requirements for lighting products. Therefore, domestic manufacturers need to change the brightness, appearance, and function of the lighting products to adapt to different application conditions, and in the face of market competition, in addition to the basic requirements of price, style, performance, safety, environmental protection, etc., Diversification, specialization, and complexity of functional requirements.
Third, China's luminaire export strategy to the United States maintains low cost while maintaining economic growth. Since traditional lighting fixtures are in a near-zero profit state, in order to ensure market share, we can use our increasingly developed transportation network and the existing economic imbalances in various regions to transfer production to certain areas with low labor value, or Use our existing technology, experience and market to transfer and expand to neighboring countries.
China's domestic market is huge. With the development of the construction industry and the improvement of people's living standards, the demand for modern lamps is also increasing. The low-priced products originally used for export are just suitable for domestic demand. And those low-cost civilian products that are exported in large quantities can be promoted in the domestic market, so that the use of popular products for domestic sales as a support, reduce costs, but also improve the ability to cope with market risks.
Pay attention to the application of high-tech in the modernization of lighting fixtures, absorb new technologies as soon as possible, and constantly seek new breakthroughs to prevent foreign patent blockades and black box formation, and open up space for further development in the future.
Only by establishing China's own international sales network system, from indirect exports to direct exports, establishing corresponding warehouses or supply bases and networks in the United States, grasping first-hand information and establishing China's own brands, can China's lighting exports be truly independent. And stand up in the international market. (Source: China Electromechanical Export Guide) 
China's lighting export US strategy
Throughout the world, the international lighting products market can be divided into four major countries - the United States, Europe, Japan and other regions, of which the United States has always been the largest, and is also one of the major markets for the export of Chinese lighting products.