Aixuan Lighting & Technology Co., Ltd. , http://www.eko-lamps.com
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Director Yong Yong: Interpretation of Hongyu Optoelectronics' Marketing Strategy
--- Interview with Hongyu Optoelectronics Sales Director Yong Yong reporter (hereinafter referred to as the record): Hello, you can tell us about the current market sales of Hongyu Optoelectronics? Director Yong Yong (hereinafter referred to as çž¿): Thank you, Hongyu Optoelectronics currently sells both domestic and foreign sales, but mainly for domestic sales. The export market is mainly concentrated in South America, the European Union, Hong Kong and Macao, and domestic sales have spread all over Tibet, including East China, South China and North China. In the future, Hongyu Optoelectronics will continue to vigorously develop the market and increase market share and market share. Reporter: It is understood that Hongyu Optoelectronics will increase sales efforts next year. In what areas have you made relevant preparations?çž¿: In order to speed up the pace of development, the company quickly increased the visibility and market share of enterprises and products, and at the cost, introduced a large number of high-quality talents from outside the industry for the company's use, and strived to achieve the effect of the later in the LED industry; the company also vigorously enriched the product line Many new products have been developed; the production technology has also been greatly improved. The products have been completed by the company from mold opening and manufacturing, and many technological breakthroughs have been made in the industry. These are the preparations for Hongyu Optoelectronics to increase the development of the market. We believe that with these strong backings, the future market development will definitely become broader and broader. Reporter: What is the rapid development of Hongyu Optoelectronics and what kind of marketing model has it adopted?çž¿: At present, the company mainly has two marketing methods: one is to develop agents and distributors in the national lighting market, the company sends business and technical personnel to help them carry out business and solve related problems; the second is the business personnel directly sent by the company. Negotiate engineering business everywhere, increase the company's sales volume and enhance the company's comprehensive competitiveness. As the company continues to grow and develop, and in order to meet the needs of the market, the company is already embarking on a third sales method, namely opening a specialty store. It has been piloted in Zhejiang and Other places, and it has achieved good results. After successful and relevant experience, the company will vigorously promote this sales method. Reporter: As far as we know, Hongyu Optoelectronics has done a lot of influential large-scale lighting projects in China. What do you rely on?çž¿: The big project, the test is the comprehensive strength of the enterprise. In addition to some of the advantages mentioned above, Hongyu Optoelectronics also strives to flatten the sales channels and improve the cost performance of the products. Through some successful cases, improve The product's reputation and popularity in the industry, thus becoming the customer's choice target; the company also has a series of after-sales service system, allowing customers to buy quality products, while also ensuring the use.