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Leiming Technology was founded in 2003. The company has the top product research and development team in the same industry in China, and has more than 30 R&D personnel. At present, Leiming has marketing and service outlets in Hong Kong, Shenzhen, Shanghai, Guangzhou and Beijing to provide customers with fast and quality services. Leiming's products have been applied to many countries and regions, and have created attractive lighting effects and reliable operational guarantees for customers.
In an interview with this magazine, General Manager Liu Xiaoguang of Leiming Technology gave this answer to the questions we raised:
Reporter: What do you think about the development of China's LED industry, what do you think is the most important problem in the industry?
Liu Xiaoguang: The LED industry has a "Haitz law" similar to the "Moore's Law" of the semiconductor industry, that is, the price is reduced to 1/10 per 10 years, and the light efficiency is increased by 20 times. With the sharp drop of lm/$, the LED is made. The scope of application has expanded rapidly. From the previous instructions, screens, expansion to lighting, lighting, advertising and other fields, LED has obvious performance advantages compared with traditional light sources, and will have a revolutionary impact on China's lighting industry.
At present, on the whole, it must be acknowledged that there is still a big gap between China's LED industry and foreign countries. Our opponents are Philips, GE, OSRAM, and other international companies, as well as ColorKinetics, TIRsys and other companies supported by the US Venture Fund. Whether it is from funds, talents, technology, or patent accumulation, there is a big gap. Our way out Based on ourselves, we will make our LED enterprises bigger and stronger. With the impact of the LED industry on traditional lighting, the previous industrial chain will also change, which will bring growth and even eruption to emerging enterprises. opportunity. It should be noted that excessive pursuit of technological innovation will not make the company healthier, so the company must know itself and accumulate.
For now, the most important solution is the development of LED-related standards. Whether an industry can develop healthily and benign is subject to a rule, and LED has not yet issued relevant standards for enterprises to implement or reference. In the lighting industry, LED performance is not good, its reliability is not as good as many traditional light sources, the reason is not the LED problem, but a large number of low-quality products have also flooded into the LED application market, affecting the healthy development of the LED industry. National or local authorities should act to prepare national or local standards as soon as possible. In the short term, "recommendation standards" can be issued, which will be expected by many LED companies.
Reporter: What do you think of the development prospects of China's LED industry?
Liu Xiaoguang: We are now advocating a conservation-oriented society and advocating green lighting. In the long run, China's demand for new light sources is huge, and LEDs will play an important role. At the same time, China is still the world's lighting manufacturing center, with data showing China. With an annual export volume of more than 100 billion lamps, LED will gradually expand its market share in the field of lighting.
Reporter: What do you think is the current LED market?
Liu Xiaoguang: The profit of the company comes from the continuous value created for the customers. However, at present, many customers pay too much attention to short-term benefits. They often use low-quality and low-priced products, so we will often see some LED lighting projects. It was really beautiful at first, but it will soon be "incomplete" and some projects will not be able to work. How to properly guide customer needs is one of the challenges faced by our LED companies.
Reporter: What are the characteristics of your company relative to other companies?
Liu Xiaoguang: First of all, we are positioned to be a professional LED product and system provider, promise not to enter the engineering field, and secondly, we will provide customers with complete solutions, our products and solutions cover outdoor landscape lighting, building lighting decoration, households Interior lighting and lighting, large screen outdoor video advertising and other fields.
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Interview with Shenzhen Leiming Technology Co., Ltd. Liu Xiaoguang
Editor's note: Lei Ming Technology was established in just a few years and has emerged among many LED companies in Shenzhen. As a young and energetic LED company, we have our own development goals and hopes for the development of the industry. We have specially visited Leiming Technology. In this issue, let me bring you to Shenzhen Leiming Technology Co., Ltd.