The global economy has brought about the "international development" opportunity for Chinese companies' enthusiasm, and has provided Chinese companies with a global-oriented and world-oriented arena. Chinese outstanding enterprises, including state-owned and private enterprises, are going abroad and going overseas.

Its own brand “Changzhong” international market has frequently won the bid for the international market for China’s cable companies. Huaxing is no exception, and Zhu Aijing, deputy general manager of Huaxing, is full of hope. This is China's cable industry to enter the international market with its own brand, Zhu Aijing is very proud: This is an important measure for China Star's internationalization strategy.

Zhu Aijing said that currently in the field of special cables in China, China Star’s strength is already in a leading position. However, Huaxing is not satisfied with this, but it is to become a famous brand in the world of cable.

Zhu Aijing said that China is currently the world's largest cable production and processing base. Despite the rapid development of the industry, due to the weak foundation, the entire cable industry still has many problems. First, there are many companies with small scales, and individual enterprises are not competitive; second, the level of equipment is still relatively backward, and there are fewer domestic equipment with international advanced level; again, the product structure is irrational, the proportion of energy-consuming products is too large, and environmental protection The proportion of products is small, the proportion of popular products is large, and the proportion of high-end special products is small. Facing such a situation, Huaxing uses its technical strength and the safety and environmental protection of its products to create the core of Huaxing products. At the same time, it can also learn advanced foreign technology and advanced experience, and expand the strength of Huaxing products and brands.

Entering the World First "Strengthening Fitness"

Zhu Aijing told the reporter that Huaxing has made a series of preparations in order to go international: In 2010, the Anhui Cable Technology Center laid a good technological foundation for the expansion of the Middle East, Southeast Asia, and the EU market; at the end of 2006, it spent 200 million yuan to build a large-scale Huaxing. Industrial Park; acquired Wuhu Cable Factory in early 2007; in 2010, China National Group decided to use investment, education, and cable as the industrial structure of Huaxing “Troika”......

Huaxing Group was founded in 1986 and integrates R&D, production and sales. There are currently hundreds of product lines and thousands of product varieties. In 1999, Huaxing passed the ISO9001 quality management system audit of SGS with zero defect, and obtained the certificate issued by British UKAS and Hong Kong HKAS. Since its inception, China Star has won numerous national and local honor awards. In 2010, it won the title of China's top ten cable companies. At present, all of the Group's products have passed the 3C certification and the export products have passed CE, UL and other certifications. The company has a number of independent intellectual property rights, product technology and performance in the same industry leading position.

Huaxing not only has a leading position in technology in China, but also established a solid national marketing network in the past two decades. It has set up representative offices in more than 30 large and medium-sized cities such as Hangzhou, Shanghai, Beijing, Nanjing and Chengdu. Throughout the country, it forms a simple and efficient marketing structure.

Chinese Brand "Connecting the World"

According to the statistics of the national industrial census, there are currently more than 7,000 domestic cable companies, and there are countless small enterprises. The number of electricians on the scale is also more than 1,000. With the acceleration of the process of economic globalization and China’s accession to the WTO, unprecedented changes have taken place in the market competition structure of the cable industry in China. With a large number of brands, such as domestic brands such as Shenghua and Huaxing, together with a large number of well-known foreign companies such as the United States and the European Union, the market of the cable industry is getting smaller and smaller, and more and more enterprises are facing more fierce competition. The huge pressure of less profit.

Zhu Aijing believes that to promote China's cable industry into a benign development track, the emergence of more large international companies, the most critical is to establish their own brands. Brands are feelings, memories, and trust. They are the most valuable assets of a business organization. There is no independent brand, and the market is big again; if you blindly do OEM, there will be no brand at low prices, and companies will have less and less foothold. He said that for Chinese companies, relying on their own strong manufacturing capabilities, building their own brands, and changing China's manufacturing to create for China is an effective way to truly move toward the world. "We must not only sell cable products to the world. At the same time, we should bring more cable brands to the world and let China's cables truly connect the world."