Modbook Pro: A small transformation of the Apple experience

The great success of the iPad defines what the tablet should look like at the current stage: mobile operating system, touch optimization, and content consumption. At present, the tablets of major manufacturers basically follow these characteristics, including various tablets of Samsung and Asus, and also adopt the Android operating system. Although ASUS has introduced models such as Asus Transformer, its essence has not changed. . However, there are still people who like to run desktop systems on their tablets, especially those in the creative industry, and Modbook is targeting this niche market. However, what it does is not to make a tablet that runs the desktop system, but to transform the Macbook Pro.

In 2008, Andreas Hass founded Axiotron, which transformed the Macbook into a stylus-enabled tablet and named it Modbook. However, in 2010, Axiotron went bankrupt, which caused many users to think of it as an iPad. But Andreas Hass doesn't think so. Today, he has set up a new company called Modbook and is about to return with new products.

Recently, the Ars Technica website interviewed Andreas Hass about the company's upcoming product, the Modbook Pro.

According to Andreas Hass, Axiotron's bankruptcy has nothing to do with the iPad, because Lehman Brothers, who invested in them, had a financial crisis. In order to continue to fulfill his wishes, Andreas Hass had to set up a new company. In addition, the news about their friendship with Apple is also false. In the two years of the company's development, there has been no legal conflict with Apple. In fact, the two sides also signed a developer agreement. Therefore, they are now Apple developers and have a good relationship.

The company's just-released ModBook Pro is a retrofitted 13-inch MacBook Pro with a custom Wacom digital version on the screen. The development philosophy of the entire device is to provide a powerful computer for professionals, as well as a tablet experience. Hass believes that Modbook Pro provides the best digital pen experience.

However, after the release of the iPad, is there still a market for the ModBook? Hass believes that although both are flat, but in different markets, the iPad can actually help the Modbook succeed in the market.

“I watched all the tablets on the market, and they were close to the iPad. I also saw many potential Modbook Pro users,” says Hass. “Everyone has an iPad or an iPhone. I don’t want to live without them. But as a The company, we see a very different niche market. People in the creative industry do not have the products that suit their needs, they need to paint on the screen of the computer, and need portability. But there is no such product."

Hass believes that Modbook Pro has many advantages over the iPad. Screen size is a big advantage, and the other is the border of the screen. He said that the wider border is good for people to put their hands. On the iPad, when you create with a pen, your hands will fall out of the screen because of the small space on the border. In addition, Hass believes that a complete Mac system will bring a complete difference.

Interestingly, the inspiration for Modbook Pro comes from Apple's past products. Andreas Hass has worked at Apple. At that time, Apple was the time to develop Newton, which inspired Hass' imagination. Although Newton was cut off by Jobs, Hass was very enthusiastic about the product, so he later set up the company to implement it.

“Since I worked at Apple, I wanted to be a Mac with a stylus. I remember having a test device, Andy Warhol tried it, and he liked it all at once. That’s what I want to do,” Hass explained, “Newton used the stylus and it was cut off. I wanted to resurrect the device for the artist because I saw how Andy used it. When the Modbook came out, we started with those People who use the device in the same way get feedback."

Those who use a Modbook are not necessarily using a Mac system. Thanks to Boot Camp, Modbook Pro can also run Windows 7 systems. Hass explained that the creative industry does not limit the tools of artists, and many of the users who use Modbooks only use Windows systems.

Due to the specific user community of Modbooks, Hass said they would not retrofit the Macbook Air because the Air has a memory limit of 8GB and the MacBook Pro can reach 16GB. “Those who use Modbook Pro use Photoshop, Illustrator, and Final Cut Pro. The core group is creative professionals. They need three things: performance, big screen, and portability.” Hass thinks they should have a focused goal. “We focus on the core functions of our products. Our goal is to make the best tablets for the creative industry, and everything else is just a icing on the cake.”

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