PixelQi founder Mary Lou Jepsen revealed that the time for large-scale commercialization is ripe when he accepts an interview with Southern Metropolis. Many international brand manufacturers are coming to negotiate and cooperate with Apple iPad to popularize it, allowing consumers to experience the charm of the tablet computer; Amazon kindle electronic reading Devices, Hanwang electronic paper books also allow the majority of reading enthusiasts to fully feel the fun of electronic reading. However, TFT LCD panels used in tablet PCs (including notebook computers) consume large amounts of power and are easily damaged by eyes. They are not suitable for long-term reading. The e-paper screens used by e-readers do not support color display and video. If there is a display technology that can combine the advantages of the above two display technologies and overcome its fatal short board, this technology will undoubtedly be welcomed by consumers and manufacturers.

The Pixel Q i screen introduced by Pixel Q i of the United States successfully combines the "backlight-color screen" and the "non-backlight-black-white screen", and can realize full-color and black-and-white mode switching freely to mobile terminal products. The display brought a revolution. In a telephone interview with reporters from overseas, Pixel Q i founder M aryLouJepsen expressed with confidence that Pixel Q i will become the mainstream of display technology in the coming years.

Power saving is a big advantage of PixelQi Nandu: Compared with the current display technology, what are the advantages of Pixel Q i screen?

Jepsen: The biggest advantage of the Pixel Q i screen is its dual-screen mode and its ability to switch freely. Users can choose between backlight and non-backlight as needed. When a color display is required, a conventional LCD mode can be used; and when it is under an outdoor light, it can be adjusted to a black and white mode, which can have a good display effect. This dual-screen mode allows users to use multiple conditions and provide protection for the user's vision.

More importantly, one of the advantages of the Pixel Q i screen is power saving (in black and white mode). In traditional laptops and smart phones, the screen power consumption accounts for 50% to 60% of the power consumption of the entire machine, and many users complain that the battery power supply time is too short. If you replace it with a PixelQ i-screen, users can switch to black and white mode without using a power supply, which can greatly extend the use time. For tablet PCs, battery life is not a big problem, but the use of Pixel Q i can The use of batteries is thinner and lighter, which improves the efficiency of the use of the battery and also provides space for the tablet to be thinner and lighter.

South Metropolis: Pixel Q i technology has been available for several years. Why hasn't heavyweight terminal manufacturers applied this technology to their products so far?

Jepsen: In fact, this technology has existed for five years. The pre-stage is mainly used in the hundred-dollar computer public welfare (Note: OL PC, each child should have its own laptop, which is commonly known as the 100-dollar computer program. Jepsen is one of the sponsors of the project) project, currently More than 3 million Pixel Q i screens have been used on hundred-dollar computers to benefit millions of children.

The reason why there is no large-scale promotion in the commercial market is mainly due to two reasons. First, when the Pixel Q i technology was pushed into the commercial market, it was catching up with the 2008 financial crisis. The financial crisis hit major panel makers and delayed the speed of the promotion of the PixelQ iScreen. On the other hand, the Pixel Q i screen was originally designed for a hundred dollar computer, and the display effect was not very high, while the commercial market was There is a high demand for the display effect. The Pixel Q i screen has been improving the display effect and has achieved remarkable results.

Now, with the dramatic increase in display performance, the time is ripe for large-scale commercialization of the Pixel Q i-Screen. There are now many international brand manufacturers are negotiating cooperation with us, related products will be gradually introduced to the market, in June ZTE's new products will be listed. Because of the trade secrets involved, it is not convenient for us to disclose what other brand manufacturers are.

Application popularity will reduce the cost of Nandu: The current price of the Pixel Q i screen is still relatively high compared to the traditional LCD screen. Will this be a major bottleneck for the large-scale application of Pixel Q i?

Jepsen: Indeed, the cost of the Pixel Q i screen is much higher than that of the traditional screen, but this is due to insufficient scale. With the popularization of applications, LCD panel makers will increase their investment in Pixel Q i screens and open special lines for the production of PixelQ i screens (both previously using intermittent production of traditional production lines), which will significantly reduce the screen for the Pixel Q i. cost. It should be noted that the Pixel Q i screen is an improvement of the existing LC D-screen and is produced using the same equipment. Most of the materials used are the same as the LCD screen, which is beneficial to the mass production of Pixel Q i. Our goal is to reduce the price of the Pixel Q i screen to the traditional screen.

In the coming years, the display effect of the Pixel Q i screen will be further enhanced, and the cost will be greatly reduced due to the scale. Pixel Q i technology will surely become the mainstream product in the market. I am confident that the Pixel Q i screen will win the O LED screen in no time. We are optimistic about the application prospects of Pixel Q i screens on tablets, smart phones and laptops.

Nandu: How do you view the opportunity of Pixel Q i screen in the Chinese market?

Jepsen: There are a lot of vibrant 3C companies in the Chinese market. They have a keen sense of smell for new technologies and have fast marketing. Pixel Q i company is very optimistic about the development prospects in the Chinese market, as of now, there are already many Chinese companies in cooperation with us, related products will be listed one after another. However, it needs to be emphasized that we hope that our partners will respect intellectual property rights, and we will not cooperate with the manufacturers of Shanzhai.

Written by: Southern Capital Reporter Gao Lingyun intern Yuan Mengting Link PixelQi screen One PixelQi is a new display screen, through the improved LCD display technology, the successful integration of the "backlight - color screen" and "non-backlit - black and white screen", a collection of LCD screen color Beautiful, widely used and electronic paper (electronic ink) power saving, not afraid of light, you can easily achieve full-color and black and white mode of free switching.