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In 2014, there were 11 major M&A transactions in the LED lighting industry. The transaction amount disclosed exceeded 3.5 billion yuan. Most of the transaction results were aimed at gaining control. In addition to extending the industrial chain to achieve diversified development, more Consider channel, brand and capacity.
Undoubtedly, Tsinghua Tongfang’s M&A case of Zhen Mingli’s HK$900 million was particularly interesting. Jiang Guangjun, deputy general manager of Zhenmingli Holdings Co., Ltd., said that the current middle and above management personnel of Zhenmingli were all taken over by Tsinghua Tongfang. In the future, we will integrate products, quality, channels and services to take advantage of 1+1> 2. In the future, only 20 products will be made in the system, and the goal will be 10 at the end of next year.
Tsinghua Tongfang's advantage lies in the layout of the semiconductor industry's entire industrial chain. In 2008, Tsinghua Tongfang began to invest in the upstream. At present, it has invested a total of 4 billion yuan. In the future, Tsinghua Tongfang's chips will all be introduced into the true and bright product line. At the same time, Tsinghua Tongfang will combine the advantages of channels and lighting in urban, industrial and building energy conservation. Launched integrated energy-saving solutions, smart building solutions, smart home solutions, and smart environment solutions.
In June of this year, Tsinghua Tongfang released the smart home center product, the cloud can, and officially entered the smart home market. As the first smart home center in China, the cloud cans meets all the needs of home audio and video, games, education, security, home appliances, health care, financial management, travel, and living expenses.
Users can realize the dreams of smart homes through “cloud jars + peripheralsâ€, such as purchasing tickets through TV, managing family health indicators, finding life services near homes, smart home hosting, playing games, and online learning.
At present, Tsinghua Tongfang's LED intelligent lighting system can realize wireless dimming and color temperature intelligent lighting system.
The 12th Summit Forum|Zhen Ming Lijiang Guangjun: Planning and then winning the LED lighting battle
[Text|High-tech LED reporter Long Zonghui] In the first half of 2014, customs data showed that China's import and export continued to maintain rapid development. The export value of LED lighting products was about 4.35 billion US dollars, up by 135% year-on-year. However, the LED lighting market is still chaotic, and companies have seized patents, marketing cards, concept cards, and e-commerce brands to actively seize the market.