Smart wearable devices have become a hot word for the IT market in the past two years. Google has Google Glass and Samsung has a Samsung Galaxy Gear. At the press conference on September 9, 2014, Apple introduced the Apple Watch. The entire wearable device industry looks bustling. Moreover, the new trend of wearable devices becoming IT market is becoming the consensus of the entire IT industry. However, is the fact really like this?

From the point of view of smart watches most valued by manufacturers, ZDC statistics show that the number of smart watches on sale in the Chinese market in September 2014 has reached 62, (different versions of different versions of smart watches have different statistics). Respectively from 40 well-known and unknown manufacturers, among which Samsung users are most concerned about the degree of focus, access to 40.0% of the attention ratio.

There is no doubt that the number of smart watches currently on the market has been quite large in terms of the number of products. In particular, with the launch of the new Apple Watch smart watch in early September, the market once again set off an upsurge of concern for smart watches.

But is the user willing to pay for it? ZDC survey data shows:

From the perspective of purchase intention alone, the future of smart watches is still promising. Among the IT netizens participating in the survey, over 50% of netizens said they intend to purchase smart watches in the future. 26.8% of netizens said they had no plans to purchase smart watches. In addition, nearly 20% of netizens are in a wait-and-see attitude.

Overall, IT netizens’ attitude towards smart watches is accepted, but from the perspective of further price acceptance surveys, the future of smart watches seems to be less bright. Nearly 80% of Internet users who plan to purchase smart watches in the future have expressed their intention to purchase smart watch products worth less than 2,000 yuan.

However, the status quo is that the prices of commercially-known mainstream smart watches are all above 2,000 yuan. The latest release of Apple's Apple Watch is priced at US$400. According to ZDC survey data, more than 70% of netizens said that this price is higher than their psychological expectations and they are not prepared to buy.

In addition to the actual price of smart watches is higher than the price range that netizens can afford, smart watches themselves have some weaknesses that limit their market size. Due to the application of SMS, calendar, weather forecast, Weibo, and WeChat, smart watches must be indispensable, but due to the small dial of the watch, the battery capacity is also relatively small, and the battery life is limited. Therefore, if you want to view information through smart watches, regardless of convenience or actual function, I believe not as mobile phones more competitive.

Therefore, from the perspective of practicality, smart watches are more effective in solving practical problems of users than smart wristbands with simpler functions, lower prices, and the competitiveness of smart phones that may have high prices but are powerful. Relatively limited.