What kind of products are needed in the African market? This is the first issue faced by lighting companies interested in entering the African market. The African market is at the low end of the lighting market, but the low end does not mean low prices and the low end does not mean inferior. There are deviations in the positioning of Chinese lighting companies, which are mainly manifested in their blind pursuit of high brightness, high power, and unfavorable cost reduction. The cost advantages of Chinese products have also disappeared. Wang Guohua pointed out that "the requirements of the African market in terms of product performance are not very high, lower costs, basic lighting functions, reliable and durable, to ensure no replacement for three years, simple products can meet market demand."

At present, there are 1.7 billion people living in the dark in the world. In Africa alone, 500 million people live in the no-electricity zone. This is definitely not just a bunch of numbers for people who have examined the lighting conditions in the African market. They have personally felt the bright desire of people living in Africa. “Approximately 90% of the rural population in Africa does not have electricity supply. In many cities, there are no streetlights in small streets. In the evening, the small street vendor market has lost its daytime market.” The basic lighting and municipal lighting market is the most promising market in Africa. Urgently needed development. Off-grid solar lighting products are most suitable, however, indoor small portable lights, 1 to 5 watts of solar LED bulbs, emergency lights, etc., can meet the basic lighting needs of the street lamps are urgently needed to promote the product. It is worth noting that the existing street lamps in the African market are different from those developed in China. “Street lights in many parts of Africa are directly tied to utility poles, and in order to prevent damage, some street lamps have a winding ring around them. According to the installation form of the street lamp, the existing optical configuration in China cannot achieve the lighting effect at all, which requires the company to think about how to integrate our existing technology so that it can perform well with local products and installation conditions. Combine."

With the rapid development of modern cities in Africa, the lighting market has not only stayed in the low-end market that meets the basic lighting needs, but also includes the needs of diversified mid-end lighting markets that are concentrated in markets such as bazaars, stations, shopping malls, etc., and products that can be developed. There are solar power systems, traffic lights and so on. In the high-end lighting market such as tourist areas and villas, you can develop garden lights and high-end street lighting products. For the government's co-operative public infrastructure lighting market, products that can be developed include solar bulbs with 1 to 5 watts, small solar LED lighting systems with 5 to 10 lamps, and small AC power systems with 220 volts and 600 watts.