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Grasp the market overview of the ceiling lamp
The survey involved 34 major cities such as Lhasa in Tibet, Haikou in Hainan, and Urumqi in Xinjiang, including domestic capital cities, municipalities, autonomous regions, and Linyi in Shandong, Wenzhou in Zhejiang, Changzhou in Zhejiang, Qingdao in Shandong, Ningbo in Zhejiang, Shenzhen in Guangdong, and Dalian in Liaoning. The city basically covers the primary market of China's lighting and lighting industry. It has surveyed 185 professional markets (including the building materials market and large-scale shopping malls where lamps and lanterns are used to operate lamps), the operating area of ​​14461 lighting dealers, and the types of ceiling lamps. The business format, business conditions, sales growth, fashion trends, best-selling brands, problems and confusion were investigated. Among them, 8,170 merchants operating ceiling lamps, accounting for 56.50% of the surveyed merchants. Among the merchants operating ceiling lamps, 1133 merchants specializing in wholesale ceiling lamps, accounting for 13.87%; 3489 merchants specializing in retail ceiling lamps, accounting for 42.71%; 3548 merchants operating in batches and zeros, accounting for 43.42% ( as the picture shows).
Primary market ceiling lamps merchants and their classification ratio chart
Judging from the results of this survey, the primary market for ceiling lamps in China's lighting and lighting industry currently has the following characteristics:
First, the dealers near the sixth floor operate ceiling lamps
According to the survey results, among the 14,461 lighting lighting distributors surveyed, as many as 8,170 dealers have operating ceiling lamps, accounting for 56.50%. The operating mode of ceiling lamps is still dominated by retail and wholesale and retail. Pure wholesale merchants only account for 13.87%, and the engineering channels are minimal.
Second, the national ceiling lamp market sales rose overall
In terms of sales volume, the sales volume of ceiling lamps in the national primary market is bullish, and the national average increase rate is as high as 23%. This shows that the growth rate of the national lighting lighting consumer market is gratifying, people's consumption concept is undergoing major changes, and the lighting industry is promising.
Third, the ancient town ceiling lamp leads the market
From the point of view of the brand of the ceiling lamp brand, the ceiling lamp brand from Zhongshan, Guangdong has led the domestic primary market. The seven Zhongshan brand ceiling lamps of Op, Huatai, Aox, Langeng, Jihao, Dafeng and Ou Dier are in the market. The top ten market outlets rank among the top ten (Dafeng and Ou Dier are juxtaposed, see “The ceiling map brand outlets have a comparison map†(see the photo below).
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2007 primary market ceiling lamp survey report (Figure 1)
As the most popular and best-selling home lighting products in the field of lighting, ceiling lamps have always played a leading role in the lighting market, and are the iconic products of ordinary families from simple lighting consumption to functional lighting consumption. Therefore, grasping the dynamics of ceiling lamps is equivalent to grasping the evolution of the Chinese consumer market from simple lighting consumption to functional lighting consumption.