On June 16, 2015, the 13th China International Software and Information Service Fair with the theme "Data Intelligence, Cross-Border Interconnection" was grandly opened in Dalian World Expo Plaza. AMD, a giant in the semiconductor industry that designs and integrates cutting-edge technology, has joined hands with many industry leaders. Many well-known IT companies, executives of well-known research and consulting institutions, and well-known speakers of the industry have made wonderful speeches.

AMD Global Vice President and General Manager of China R & D Center Mr. Allen Lee gave a keynote speech entitled "Excellent Graphics Processing to Create a Smart and Connected World" at the invitation of the organizers, and shared with the guests and media how AMD The GPU's application range extends beyond the field of graphics processing to image processing, speech recognition, deep neural networks, and high-performance computing applications represented by big data analysis.

Mr. Li Xinrong, Vice President of AMD and General Manager of China R & D Center, gave a keynote speech at CISIS

Nowadays, virtual reality technology is a hot topic whether it is for education, medical care, virtual social networking, gaming entertainment or hard-working teams. As an enterprise with leading technological advantages in the field of GPU graphics display, AMD has always valued this field and is also investing in research and development for the future entertainment experience. Li Xinrong, AMD ’s global vice president and general manager of China ’s R & D Center, said: “With the increase of screens and the improvement of resolution, users quickly adapted to the virtual reality technology used in games and other fields. One can imagine billions of sensors. At the same time, running will produce more and more data, so the CPU alone can no longer meet the increasing demand. AMD is the only semiconductor company in the industry that can provide high-performance CPU and GPU technology at the same time, not only focusing on providing differentiated technology At the same time, it also pays special attention to the software business, and ultimately achieves a total solution for the market. "

Previously, AMD released the details of its development strategy in the next few years at the Financial Analyst Day in New York. This strategy aims to provide new generation technologies for major areas such as games, telepresence platforms, and data centers. Improve overall profitability through high-performance, differentiated products. AMD President and Chief Executive Officer Dr. Lisa Su also mentioned at the meeting: "We have found that there are strong, long-term development opportunities in the high-performance computing and visualization rich market areas. Only AMD can provide technical capabilities for both. We increase investment for the most potential opportunities to help customers create greater products, making it impossible to achieve, thereby achieving AMD's future profitable growth. "

As we all know, while virtual reality technology brings us a dreamlike immersive experience, it also has extremely high requirements on hardware such as graphics cards. For a company that has both high-performance computing and powerful graphics processing capabilities, AMD's graphics cards have been favored by gamers and Internet cafe owners for many years. In addition, at the analyst conference held recently, AMD has revealed that it will use the revolutionary high-bandwidth video memory (HBM) technology for the first time on the next-generation graphics card. Players and Internet cafe owners bring excellent user experience and solutions.

At the Taipei International Computer Show (computex) in early June, AMD released the world ’s first sixth-generation A-series high-performance accelerated processor (APU) code-named "Carrizo" designed with a system-on-chip (SoC). It is reported that AMD will also release a new generation of graphics products at the E3 exhibition on June 16, Pacific Time in the United States, injecting new vitality into the graphics market. As a semiconductor company that provides both high-performance CPU and GPU technology, AMD's current multi-product line combination strategy continues to surprise. In the future, AMD is bound to create a new intelligent and connected world for us with high-performance computing and excellent graphics processing technology.

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