On July 31, the China Household Appliances Expo (AWE2015) launched a press conference in Beijing. At the meeting, AWE organizer - China Household Electrical Appliances Association announced that AWE2015 will be held on March 11-14, 2015 at the Shanghai New International Expo Center. At the same time, AWE launched a new image and domain name, and released AWE2015's strategic plan in the same period. .

The Appliance & Electronics World Expo (AWE) is the largest comprehensive exhibition in China's home appliance industry. Relying on the world-renowned Chinese home appliance manufacturing industry and the stable development of home appliance consumer market, AWE has successfully ranked among the top three in the global appliance industry. After years of development and development, AWE2014 has achieved leaps and bounds: 60,000 square meters of exhibition space, more than 500 world-class home appliance companies settled in, and nearly 82,000 visitors from 40 countries and regions attended the exhibition. At the same time, in line with the trend characteristics of Dalink and home appliances intelligence, AWE2014 fully demonstrated the first step of the traditional home appliance manufacturing industry embracing the Internet and revealed the latest changes and development trends in the home appliance industry in China and even in the world.

Enable new image

In 2015, AWE will demonstrate new developments and new patterns. At the meeting, AWE launched a new Logo and new domain name. The new image of AWE is formed by the combination of red and green colors. Red represents the vitality of AWE. It interprets the infinite vitality bred by China's robust home appliance industry and the vigorous household appliance market. Green represents AWE's guiding healthy environmental protection concept, symbolizing home appliances. Let's make our life better. The combination of red and green colors represents AWE's promotion of healthy development methods, including various advanced technologies and industries, merging the advantages of all parties, and expanding international perspectives to promote the sustainable progress of the global home appliance industry. At the same time, AWE released a brand new domain name that fits the show name more closely. Com. Cn.

China Household Electrical Appliances Expo (AWE) Announces New LOGO Image

Liu Orange, Director of the Exhibition Department of the China Household Electrical Appliances Association, said, "In the future, AWE will be more than just Appliance. The new AWE will be interpreted as Appliances and Electronics World Expo. The newly-increased "electronics consumer electronics" will be developed as AWE's most promising area. " AWE has already bid farewell to the era when white power is king. In 2015, AWE will increase its efforts in the areas of consumer electronics segmentation such as 3C digital, wearable devices, and digital homes, and strive to present the most advanced consumer electronics technology on the spot.

Comprehensive planning AWE2015

It is understood that AWE2015 will be held on March 11-14, 2015 at the Shanghai New International Expo Center. The number of exhibition halls will increase to five, and the total display area will reach 70,000 square meters. It will be divided into white household appliances, consumer electronics and kitchen appliances. , Smart home, environmental and health appliances, living appliances, high-end and luxury appliances, parts and components 8 theme exhibition area, including environmental and health appliances exhibition hall will be expanded again, the display area will reach 20,000 square meters. AWE2015 will also create a special 6,000-square-meter FUTURE@HOME (Future@Home Family Experience Hall), which will let the smart home concept fully bloom on the AWE platform.

Building AWE's global influence is one of the core goals of AWE's plans for the next three years. Therefore, in September 2014, the European station of the AWE Global Promotion Conference will be opened, and the North American station of the AWE2015 global promotion meeting will also be held in the United States in the second half of the year. In addition, AWE has reached consensus with more than 20 internationally-renowned media. During the AWE 2015, it will launch the “International Media Day” for the first time. A strong international media reporting group will visit AWE to report on the event.