More and more people are booking online, but the actual booking service fee and credit card processing fee are only about 80% of the house price. Applying blockchain technology to the hotel industry will enable consumers to interact directly with hoteliers, help reduce the cost of payments to third-party intermediaries, or become a tool against online travel agencies and innovative alternatives. According to reports, the hotel industry has suffered from the destructive and innovative baptism of the Internet. At present, most people usually replace airlines, hotels and traditions through online travel agency websites such as Expedia, Kayak, Priceline.com, Travelocity or innovative alternatives such as AirBnB. The intermediary role of the travel agency. Although hoteliers alleged that online travel agencies and AirBnB caused supply problems and prompted higher prices to pay for third-party service fees, hotel revenues remained bright. In 2016, the global hotel industry revenue reached 550 billion US dollars, of which the United States accounted for 199.3 billion US dollars. 88% of US travelers prefer online bookings, while 72% prefer to use online travel agencies instead of booking directly with selected hotels. At present, the booking market operates through online intermediaries. About 3% of the price is credit card processing fee, 17% is the payment service fee of the payment intermediary, and the remaining 80% is the actual amount received by the hotelier in the transaction. . However, the latest blockchain technology that has joined the battlefield has the opportunity to shake the hotel industry again and is more beneficial to hoteliers, and has the opportunity to quickly see extensive revenue and service improvements. If you can save up to 20% of the booking service fee, customers can use it to enhance the travel experience, such as room upgrades, extra meals or entertainment. Therefore, new blockchains such as Abab, Emphy, Fujito, Lockchain, Pally, Trippki, etc. are setting up platforms to allow customers to connect rooms and rental providers that best meet their needs in a low-cost, transparent manner, while suppliers Customers can be attracted through reasonable booking prices, special rooms, and frequent customer points. The hotel is mature enough to accept the transformation brought by blockchain technology. However, to disrupt the $500 billion hotel industry, blockchain and uTIlity token companies need to do more, including support from experts in the hotel and cryptocurrency. Mapala, based on the Steemit community network platform, uses TravelChain's decentralized data sharing platform to reward users' sharing of travel preferences with hotel companies. It should be the most non-destructive springboard for the hotel industry to move toward blockchain disruptive innovation. . The Mapala website currently has more than 2,000 users and has been integrated into the TravelChain database, and its feature token sales are expected to end in February 2018. Many people like to experience the life of the locals on vacation, and the TripAdvisor website that understands this importance provides local people with an evaluation of the business. Pally goes one step further and uses blockchain technology to connect users around the world. Visitors can directly contact locals to get the best local travel information on local food and attractions. In addition, Pally also offers a P2P payment platform that gives travelers a faster, more convenient and seamless experience. Lockchain provides a blockchain platform that allows customers to choose any currency and book directly with the hotel. Therefore, the customer does not have to pay the high cost of the online travel agency in order to book a good room, and the hotel does not need to increase the house price to compensate for the 17% of the online travel agency. Lockchain charges a minimum of 1~3% service fee depending on the currency selected by the customer. If the customer chooses Lockchain's native (naTIve) function token LOC to make a reservation, the service fee will be waived. Currently LOC can trade on the HitBTC platform. Trippki provides universal reward points to promote a mutually beneficial relationship between the hotel and the customer. For example, if the customer gives a good evaluation of the hotel or recommends it to a friend, the reward of the functional token TRIP can be obtained and can be used at the hotel or converted into cash. Estonia's Emphy is a platform similar to AirBnB, using blockchain technology to simplify the interaction between the landlord and the tenant. These types of blockchain companies are springing up in geochemical applications around the world.
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