On the 15th of last month, the three major operators announced that the “speed-up and fee reduction” plan has been completed for one month. It is understood that this month, the three major operators' "speed-up and fee reduction" measures have not yet reached the ground, and there is no specific landing schedule.

Some insiders pointed out that it is not realistic for the three major operators to "speed up and reduce fees" at once. The main consideration is the impact of income.

Some of the three major operators’ “speed-up and fee reduction” measures have no landing timetable

On May 15th, the three major operators announced the “speed-up and fee-reduction” plan at the same time. The program has been released for one month, what is the implementation situation? Many of the measures proposed by the three major operators last month will not be activated until July; there are still some measures that have not yet been reached, and there is no specific timetable for landing.

China Mobile’s “speed-up and price reduction” program shows that “purification of 1GB for 1GB night traffic” and “reduction of international and Hong Kong, Macao and Taiwan roaming traffic charges” and other measures “have been implemented from the end of June to July. “10 yuan 1GB holiday traffic package” It started on June 20th during the Dragon Boat Festival.

China Telecom has said that it is expected to reduce international roaming tariffs again in June this year, with some countries and regions dropping by 90%. Today, more than half of June, the news of reducing international roaming charges has not yet been transmitted.

In addition to the partial speed-up measures to be launched in July, it was also noted that there were no timetables for the implementation of some measures by the three major operators to “speed up and reduce fees”.

China Mobile said in the “Speed ​​Increase and Reducing Fees” program last month that it will fully promote the “outside peace of mind service” and the minimum foreign investment fee for the package will be reduced to 0.06-0.1 yuan/MB. However, China Mobile's customer service said, “I have not heard of price cuts.” Take Beijing as an example. The fee for the package is still 0.29 yuan/MB.

For the package external traffic charges, China Unicom also said in the "speed increase and reduce fees" program last month, the unit price of 4G package is reduced to 60/G, compared with 3G, the decline is as high as 70% -80%. However, I call China Unicom customer service to find out that the current 4G package external traffic is 0.3 yuan / MB, converted, the price per G exceeds 300 yuan.

China Unicom also showed in the last month's plan that it will carry out a half-year package promotion activity of as low as 10 yuan for 1.5GB of intra-provincial traffic. The traffic is not cleared across the month and is valid for half a year. However, from China Unicom's customer service, they all responded that “there was no such activity and no notice was received.”

Broadband: 4M and 10M one price

In terms of broadband, China Unicom said that it will reduce the 20M fixed broadband tariff in Beijing from 1780 yuan/year to 1480 yuan/year, and 50M and 100M broadband tariffs will also have corresponding price cuts. But in fact, this is only for the suburbs of Beijing. From the China Unicom customer service office, we learned that the suburbs in Beijing implemented price reduction measures, but at the same rate, the broadband fee in Beijing is generally 200 yuan more than the suburbs.

This situation is not only China Unicom, China Telecom also has the problem of broadband "urban is more expensive than the suburbs." Take Beijing as an example. At the same rate, China Telecom's broadband tariff is 200 yuan more expensive than the suburbs. "I don't know what the specific reasons are." China Telecom's customer service said.

In addition, the price of China Unicom's broadband 4M is the same as that of 10M; the price of China Telecom's broadband 2M is the same as that of 12M. "The same price, the user will not choose a high rate, who will choose a low rate?" China News Network IT reporter asked.

"This is not determined by the user, but depends on whether the cell in which the user lives is connected to the fiber. The fiber-optic residential community can choose the corresponding high-speed broadband. If not, the low-rate can only be selected. The price is the same." China Unicom and China Telecom's customer service said this.

The latest data from the Ministry of Industry and Information Technology shows that broadband users with access rates of 8 Mbps and below account for more than 50%. This means that a considerable number of users spend 10M broadband, but use 4M broadband.

Analysis: Quick and comprehensive "speed up and down fees" or affect the income of the three major operators

On May 13th, the State Council executive meeting proposed five measures such as “free broadband speed increase of more than 40% for urban broadband”; the Ministry of Industry and Information Technology also proposed 14 measures and the 2017 development target on May 15. Under such pressure, although the three major operators announced the "speed-up and fee reduction" plan on May 15, why are some measures difficult to land?

Ma Jihua, a telecom analyst, once said that the three operators' “speed-up and fee reduction” should be a long-term process. It is not realistic to implement it all at once, because operators still have many assessments (including income). "If the 'speed increase fee' is implemented quickly and fully, these indicators will be difficult to achieve."

"Securities Daily" quoted insiders on the 11th as saying that the reduction of mobile phone traffic may have a certain impact on the income of the three major operators, so it can be delayed in execution time. It is understood that in the first quarter of this year, the three major operators earned 350 million yuan a day, and last year, the three major operators earned 380 million yuan a day. This means that the profitability of the three major operators is declining.

"If the 'speed increase and lower fee' is implemented quickly and comprehensively, the impact on the revenue of the three major operators should still be very large." Ma Jihua said, mainly because the current user growth rate has slowed down, and the loss of revenue caused by speed-up and fee reduction is difficult to let The user's high-speed bonus is offset. According to the latest data released by the three major operators, in April, the increase in the number of users of the three major operators showed a decline, and China Mobile also experienced a sharp drop in user growth.

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