Recently, Changhong officially released the world's first open IoT operation support platform (abbreviated as UP platform) in China Science and Technology City, marking the successful construction of the core foundation supporting capabilities of Changhong's intelligent service emerging industries. According to Changhong's “Thirteenth Five-Year Plan” development plan, based on the three main core businesses of home appliances, military industry, and IT, actively deploy five emerging industries such as smart services, and create an UP platform to innovate business models.

Changhong Releases "UP" Operating Platform to Capture the Internet of Things

It is reported that Changhong UP platform can realize the collection and analysis of user behavior data such as intelligent hardware and O2O services, and improve the intelligent hardware and O2O services in reverse. Cross-border collaboration and aggregation of users provides users with a personalized “product that understands you better”. Cloud+Data+Services, which brings home appliance industry into a new era of “Material+Joint” smart services. At the same time, it integrates intelligent R&D, smart manufacturing, intelligent trading, and powerful supply chain resources to achieve “O2O+C2B”. ".

Transformation: From Intelligent Hardware to Intelligent Services

In 2013, Changhong released the “new, three-dimensional” smart strategy of “intelligent, network, and collaborative”. Among them, in the intelligent direction, we will strengthen the intelligence of existing terminal products, expand new smart terminals, and launch series of smart products; in the direction of networking, we will strengthen the value of the network to end products, strengthen the construction of cloud platforms, and construct data analysis. Ability to mine the value of data and build a data-based business model. In the direction of collaboration, the collaboration of terminals will be strengthened, system solutions will be formed, and businesses such as smart homes, smart communities, and smart cities will be developed.

Changhong Chief Technology Officer (CTO) Yang Dan stated at the press conference that “under the guidance of the “new three-axis” smart strategy, Changhong currently has a large number of equipment and tens of millions of intelligent terminal users, complete intelligence The terminal industry layout and strong data analysis capabilities have laid a solid foundation for Changhong to build an IOT operation support platform and derivative intelligent service industry.

From smart hardware to intelligent services, from product operations to user operations, this is another major transformation of Changhong after the smart strategy has achieved initial results. At present, Changhong has incorporated “Smart Service” as a new volume of development and one of the “Five New Emerging Industries” into its “Thirteenth Five-Year Plan” industry development plan.

Fulcrum: Constructing a New Model of "Object + Union"

“After analyzing the behavior data of smart homes and smart home users of Changhong, we have discovered a large number of new user needs and application scenarios to be satisfied. Some of them can be satisfied through Changhong's smart manufacturing platform, O2O service business, and after-sales service platform. And more user needs are areas that Changhong is not good at.” Chang Dong Chief Data Officer (CDO) Liu Dong said at the launch.

Liu Dong said, “The big data economy is an important symbol of the Internet of Things. Changhong’s massive data also needs to generate economic value. Then, it needs a basic platform to realize users, cloud, smart terminals and various services. The application is fully connected and open, and an open ecosystem of all things is formed. “After half a year's painstaking effort by Changhong Softwear Team, combined with Changhong’s own advantages in software development, big data operations, military information technology, security technology, etc. The world’s first operational support platform for the event—Changhong UP platform.

The newly announced national “13th Five-Year Plan” proposes that the national big data strategy be implemented, big data be used as a basic strategic resource, and actions to promote the development of big data be fully implemented, and the sharing, opening, development and application of data resources should be accelerated. What is worth looking forward to is that with the operation of the world’s first open IoT operation support platform created by Changhong, the national big data strategy has begun to land, and big data will usher in commercial blowouts in China.

Extension of new: building a multi-content ecological

Currently, based on the UP platform, Changhong has successfully incubated several intelligent service industry companies, such as help, medical care, food purchasing, family help, energy management, Guantongtong, car networking, smart learning, etc., and at the same time, strong supply. Resources such as chain, logistics and distribution, and channel capabilities provide strong support for smart services, among which Changhong Minsheng Logistics has been listed on the New Third Board.

The development of human-centered consumer electronics has gone through the era of the electronic age of using product functions to meet the needs of living, and the era of Internet using product applications and information services. With the advent of the "cloud+network+end" IoT era, the use of data-driven personalized, personalized services that provide users with the initiative, non-intelligence, and precision has become a huge engine for the "DT new economy" of the smart industry. According to Changhong's “Thirteenth Five-Year Plan” development plan, as one of the emerging industries, the intelligent service industry will create a UP platform, innovate the business model, realize the transition from product operations to user operations, create new incrementals, and become bigger and stronger. .

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