Cool open sword decrypt Internet TV ecology


Cool Kai Sword • Decrypt Internet TV Ecology

At the same time, Kukai pointed out that in the Internet era, what Internet TV really needs is a strong combination of content and terminal companies. The complementary advantages of multi-source resources and professional skills, and the provision of truly good products to consumers is the win-win ecosystem and development of Internet TV. direction.

Internet TV pseudo-ecology is not responsible for consumers

At the beginning of the conference, Kukai’s chairman, Wang Zhiguo, raised the issue. He said that some investors have asked him why some Internet TV companies are able to push new products in the event of an integrated broadcast control license violation. How do you compete? Wang Zhiguo believes that these so-called seemingly lively ecology are all "pseudo-ecological." They cannot compete with an open and win-win system. However, he believes that the issue of non-compliance will not last long and that consumers will ultimately pay the bill.


Cool Kai Sword • Decrypt Internet TV Ecology

Wang Zhiguo believes that under the current trend of Internet TV development, many non-mainstream video content companies have closed their doors because of the inability to access the existing terminal market, and they have built their own closed doors in order to gain investor confidence and consumer concerns, and to build Internet TV users by processing hardware on behalf of their own factories. The core purpose of the system is to obtain funds and attempt to complete the counterattack by the living room economy. In fact, many first-rate content providers, such as Tencent and iQiyi, focus on the production of content with the advantage of funds and users, and are more likely to gain favor from terminal manufacturers. They can acquire more end users quickly and at low cost.

Taking the smart TV ecosystem proposed by a certain Internet content company as an example, what he wants to build is to install his own video content into his own branded TV terminal produced by a foundry, and turn other content providers and terminal vendors into one at the same time. Competitors built a closed system for self-entertainment. This closed business model has violated the low-cost and rapid expansion of the user's Internet spirit. It is neither professional nor useless, which has affected the benign development of the entire industry.


Cool Kai Sword • Decrypt Internet TV Ecology

Wang Zhiguo believes that regardless of whether it is involved in the TV entity industry, or in the mobile phone or even the automotive field, enterprises that started as Internet content constantly throw out ecological stories, and their purpose is to continuously obtain capital investment and burn money to maintain high competitiveness. Pseudo-ecological. The strength and advantages of the physical industry need a solid layout and time precipitation, which is the objective law of the development of the physical industry. Internet video content companies have entered the physical industry such as television, quickly expanding sales through low-cost burning, while continuing to build investment hot spots, they have largely ignored the establishment and improvement of hardware, services, and after-sales system. This behavior will ultimately harm consumers and investors, and will inevitably lead to failure of the model.

Cool open is to connect quality content and quality hardware

At the meeting, Wang Zhiguo believed that the true value of the spirit of the Internet lies in the mutual cooperation among industry members in different advantageous positions, such as the combination of Internet and film content companies and terminal companies. At the same time, they are more in line with the development trend of the times, and both have excellent Internet content and good hardware. Experienced television products more in line with the Internet era market and the law of enterprise development. Internet TV is ecological, but not by which company to build.

In the Internet era, user experience and services are the trend of the industry. The cooperation between enterprises lies in combining advantages with each other and providing users with better experiences and services. The ecosystem needed by the Internet TV industry is to combine the advantages of Internet content companies with the advantages of terminal enterprises, provide consumers with quality content, reliable terminals, and continuous after-sales services, so as to further promote the healthy development of the Internet TV industry.


Cool Kai Sword • Decrypt Internet TV Ecology

The future development direction of Internet TV is how to provide users with valuable services on the basis of reliable hardware. This point requires the combination of upstream and downstream strengths to jointly explore and advance, rather than companies that are not professional in all aspects can be changed with an ecological story. The Cool Open is born out of powerful terminal enterprises, deeply involved in and understood the development of Internet TV, understands the needs of all parties, and builds an Internet company with a sustainable Internet operating platform as its core competitiveness.

Cool open U50 2799 yuan starting light sword

At the declassification meeting, Cool opened the company with its partner Tencent Video and launched a new product, the U50. The ultra-high cost-effective Sword of RMB 2799 for the complete machine, unbundled, and free shipping directed the industry, setting off a storm of 4K popularity. According to Kukai introduction, U50 collection cool open in the research and development of supply chain advantages, equipped with 64-bit smart TV chip and 4K display screen, with excellent hardware quality and picture quality performance. At the same time with Tencent video mass quality content, will compete with friends with absolute advantage.


Cool Kai Sword • Decrypt Internet TV Ecology

In the end, Wang Zhiguo said that Coolopen is focused on building sustainable upgrades, and at the same time aims to provide a high-quality user experience system platform, connecting and serving content and terminal companies, and will be based on 6 years of experience in Internet TV and massive user data. In the future, we will always optimize and enhance the internet living room service experience for our users. Based on this concept, Wang Zhiguo called on the Internet TV industry's business partners to compete in a healthy manner under the premise of fair rules, and jointly expand the Internet TV market with an open, mutually beneficial, and win-win ecological perspective.

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