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Recently, in the financial pages of major domestic portal websites, the Shanghai alliance of Guangdong Huizhou NVC Lighting Co., Ltd. (hereinafter referred to as NVC) and GE (General Electric) has become a news with high click-through rate. On August 1, 2007, NVC officially became the general agent of GE's light source and electrical products sales channels in China (excluding Hong Kong, Macau and Taiwan). As the largest lighting product operator and commercial product champion in China, NVC's cooperation with GE Consumer and Industrial Products Group has made the first of the most powerful enterprises in China's lighting industry and the world's most influential electrical group. Handshake has a profound impact on the entire industry.
According to Wu Changjiang, president of NVC, "the strategic cooperation with GE is 'deep cooperation'". In addition to the sales of GE Lighting in China, NVC will also process GE export lamps. In the future, the two sides will jointly invest in some areas of lighting. Wu Changjiang said: "This is just the beginning of our expansion plan."
NVC's "World Brand" Dream
In this cooperation, NVC also intends to use GE's sales channels abroad to expand overseas markets to “create a world brand and compete for the industry firstâ€. Wu Changjiang founded NVC in the early days to set such a goal. Different from other companies, NVC has formulated a detailed strategic plan from the date of setting the target, and unswervingly follow the goal.
In early 2006, NVC began to set up an overseas marketing system and officially launched global marketing with “NVC NVC Lighting†(own brand). Copying the successful sales model of the store and operation center makes “NVC NVC Lighting†(independent brand) soon spread in Southeast Asia, South Asia, Central Asia, Russia and some European countries. In Europe, NVC just acquired a lighting company in the UK at the end of July this year, intending to use the latter's channels and customer resources to aggressively enter overseas markets.
When more than 90% of the enterprises in China's lighting industry rely on OEM (OEM) business channels for export markets, NVC is resolutely promoting “NVC NVC Lighting†(independent brands) in overseas markets, in order to let the world see China. Lighting boutique.
To this end, NVC has gathered a group of top talents with rich experience in the international market. Zhang Qingyu, general manager of NVC's overseas business department - former director of logistics and sales director of Philips Lighting (China Co., Ltd.), said that he joined the NVC reason: "I have been in Philips for 11 years and have been helping foreign brands to occupy China. Nowadays, what we want to do is to promote the Chinese brand of NVC NVC to the international market."
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