Dare to influence the world! Hisense NU7700 TV first test in the country

What is the most eye-catching product in the exhibition of science and technology products? Of course, this is the most visually stunning television product. Today, with the world display technology market, Asian manufacturers already have a large share of the market. Therefore, in the IFA, a European-born exhibition, it has also formed a very interesting phenomenon. The booths of TV products of manufacturers in Japan, South Korea, and the three countries occupy the absolute advantage of attention.

· The Hisense NU7700 TV, which completed its debut at this year's IFA show, has finally been on the domestic market. Well-known, visual product attributes of television products are among the most important in many product features. But in fact, the so-called "video" experience in the living room, video and audio, the two must be separated. At the previous time, we also saw the rapid development of television display panel technology, and many excellent quality products. .

Hisense NU7700
With the rapid development of display technology, TVs have become larger and thinner, and the space reserved for audio systems has become less and less. Since then, the sound quality has become a shortcoming of TV products. Can you solve this problem? Let's take a look at the answer given today by Hisense, NU7700.
Appearance: minimalist design or minimalist installation Test the strength of the manufacturers, from the appearance of the product has already begun, Hisense deep TV products more than 30 years, whether in this product can give a consumer satisfaction Answers?
After entering the Internet era, the so-called "traditional TV" and "internet TV" products have become very homogenous. Everyone is equipped with intelligent systems and Internet video resources, such as "traditional manufacturers" such as Hisense, TCL, and their advantages. It is to soak in the market for many years. For the deep understanding of consumers and the market, this is essentially different from the thinking of the Internet product manufacturers in thinking about data. Each has its own advantages.

The first impression of Hisense NU7700 is very amazing
The first impression of Hisense NU7700 is absolutely amazing! The flat panel design of the NU7700 is not inferior to the popular curved TV in the sense of beauty, and adds a more angular beauty. The color scheme uses a very low-key silver color, and there are many designs in the details. ".

The crowning touch to a: polished diamond cutting process
The NU7700 uses a three-edge design that is less than 2 millimeters in size. Above the matte texture border beneath the front panel, a polished edge of the polished diamond is cut diagonally, contrasting with the underlying matt texture, plus angular edges. The front face design is quite a bit of a "blade" feel.

NU7700 front bottom detail display

The crowning touch II: right status lights
Above the right base of the fuselage, is a working status light, light bar is not a rigid design, obtuse angle bending design, very scientific sense. At the same time, we don’t have to worry about this. This light bar will “robberate” when watching TV in dark scenes. It can be turned off in the system.

Hisense NU7700 backplane display

Hisense NU7700 back interface at a glance
In the interface, Hisense NU7700's configuration is also regarded as luxurious, in addition to the necessary cable signal interface, but also equipped with digital audio, and AV interfaces to deal with different environments. From the appearance point of view, this product is regarded as, the recent I have seen more than ten products in the leader, the interface is also very comprehensive, slim body and ultra-narrow border, have shown the Hercynian Product consistently excellent style.
Sound quality sharing test: great coffee praise Hisense NU7700 this section, why should be named "influence", which will return to our previous point of view thrown, that is: "living room audio-visual entertainment, viewing and listening properties are always It is not divided. "According to the author's understanding, this title is "influence" of products, is Hisense is determined to go from "video" and "sound" go hand in hand with a product.
· Air sound field technology, the evolution of television sound quality, can be called "impact" world Hisense NU7700 uses Hisense's latest air sound field technology, and its principle is not difficult to understand, adding two passive radiation on the basis of the bass unit. With the device, the sound area of ​​the bass diaphragm is increased to three times that of the ordinary TV, the bass is greatly improved, and the fully closed cavity vibration sounds directly through the air to the ear, avoiding the sound wave loss and clutter distortion effect of the sound pipe link. It is closer to the physical essence of sound conduction. Because of the addition of two passive radiators, the bass effect is greatly improved, resulting in a more powerful bass effect than an equivalent volume of audio.

Hisense NU7700 has added passive radiators, raising the frequency of the low-frequency sound area by a factor of three.
At the same time, thanks to the high-powered speakers, this product is leading the rest of the TV products, especially in the midrange and low frequency. The sound quality is more clean and pure, and the treble performance is also very good, but it must be said that Hisense can put a thin TV The sound quality is shaped like this, this is the "hard" strength of a large domestic manufacturer.
Hard power is available, there must be "soft" weapons to support, in terms of sound quality adjustment, Hisense this section NU7700 uses a Grammy Awards Waves 9-band sound equalizer, in terms of decoding, it is with Dolby and dts together The audio decoding solution provided supports such a "soft and hard" combination that the lineup is powerful. What kind of performance can it bring?
As an editor of a television channel, the principles of sound can be understood, but after all, the ears are not good enough, so can it have superior sound quality with other products? We today specially invited Yu Mengqi, editor-in-charge of Zhongguancun Online Audio Product Channel, to evaluate the overall quality of this TV product.
Yu Mengqi:
Today was invited to listen to the sound performance of Hisense NU7700 TV. For most of the TVs on the market today, the common problem is the contradiction between too thin volume and sound effects. Obviously, Hisense still solves this problem relatively well. Compared to the same slim size television on the market, this product undoubtedly has a good performance in the performance of the sound. The balanced sound and the low frequency of good volume make the general audio and video entertainment have a better experience. It can be said that many TV users have saved TV audio costs.
Objective Instrument Test: Introduction of the industry's top level test equipment:
The instrument used for this test is the BM-7A luminance colorimeter produced by Topcon to test Hisense NU7700 TV, in different color chromaticity coordinates, and calculate the contrast, color gamut, color temperature, color saturation and draw according to the corresponding values. The corresponding color characteristics map and so on. Before carrying out this test, we first let the machine work normally for one hour and restore it to the factory mode. The entire test environment is performed in the darkroom. (normal use environment test, non-laboratory environment)

Hisense NU7700 instrument test results diagram (non-laboratory environment)
After our actual test, Hisense NU7700 NTSC color gamut reached 95.16%. It should be noted that the range of NTSC color gamut of TVs currently priced at more than 20,000 yuan is still only about the same level as this product. Of course, from an objective point of view, the color gamut is not necessarily the higher the better, and the high color gamut looks slightly uncomfortable to the eyes, and the color is too saturated and gorgeous, resulting in a very unnatural look.
· All data is for the actual use of the consumer service, that Hisense NU7700 in the actual viewing scene, to what level? Now we go directly to the local video/image testing session.
Local Video Test: Outstanding Brightness and Darkness In the UHD video test session, we selected three test videos with 4K ultra HD resolution. This link is not only a test of the image quality, but also a test of the smoothness of the local video playback. In the actual test, NU7700 TV did not appear any Caton situation, open and close the video response quickly, which is entirely due to the NU7700 excellent hardware configuration decoding capabilities, high-quality video decoding speed is also a TV hardware Great test.

HDR video playback test (HDR video recognition display in the upper right corner of the screen)

Excellent brightness and detail performance
From the first picture, we can see that the NU7700 can display excellent brightness during video playback and at the same time guarantee the accuracy of color reproduction. As we can see in the second chart, the details of the details in the shadows are also excellent. There is no backlight overflow phenomenon in the bottle body highlight (backlight control power is amazing).

The transition between colors is very natural
As can be seen in the figure above, NU7700 benefits from Hisense UHD super picture technology, so that the display of the picture color is very natural, accurate control of multiple backlight partitions, NU7700 also inherited Hisense LCD backlight control, Hisense is also The world's only one can achieve precise control of the TV backlight. Each dynamic backlight partition controls the backlight separately and maintains independent operation. Each frame of the screen can achieve exclusive dynamic backlight partition control and can fully display the details of the screen. Surprisingly, the backlight does not dilute the color of the display while keeping the brightness high.
Static image testing: The black-field capability was amazing in the local testing session. We tested static images, dynamic video, and HDR video. First of all, in the static picture test session, we selected three test images with 4K ultra-high resolution. Static pictures are very suitable for displaying picture layering, detail representation, and color accuracy. The following three test pictures are also very valuable for reference. Let's take a look at the performance of Hisense NU7700.

Local image test (Figure 1)

Local image test (Figure 2)
First of all, we can see from the first test picture that the NU7700 performs very well in the presentation of colors, and the color of the images with very similar hue changes clearly. The second test picture mainly considers the ability to display details, but the NU7700 did not disappoint us. The details of the ingredients of the ingredients were clearly displayed, and there was no lack of details due to the more gorgeous colors.

Hisense NU7700 World Cup theme on/off screen (outstanding performance on the black market)
The third picture examines the dark field ability. This is a background image of the Hisense NU7700 World Cup theme. The dark tone picture is more demanding for the dark field and light control capability of the TV. The performance of this screen did not disappoint us. . Hisense ULED TV, while maintaining such high color saturation, can simultaneously ensure color accuracy and viewing comfort, which is not easy.
System function test: Multi-point WiFi speed experience In the system aspect, the NU7700 is still the VIDAA system that has received consistent high praise. The interface is concise, refreshing, quick to use, and the time cost for learning the system mode is very low.

Hisense VIDAA system layout, description is clear and intuitive
It is worth noting that the latest Hisense VIDAA system is also equipped with the latest multi-point WiFi function. The TV can bypass the other hotspots and directly link with the router, thus reducing interference and achieving a wireless link equal to the wired link. Excellent characteristics, in general, one sentence, NU7700 in the WiFi environment, as long as the bandwidth to force, can be comparable to the smooth performance of the wired link network.

illustrate
"Poly" content: The film source is updated in time and also equipped with Hisense's "Poly" series of family barrels. The film source uses iQiyi and China TV TV resources, and iQIYI's powerful film source is well known. Coupled with a part of the resources of China’s number of teams, the television and television resources on this TV are quite rich.

Hisense VIDAA system main interface
Now, more than 60% of TV shows on the Internet can be played in this version of the system. The update speed can also be done in a timely manner. After the general guard station broadcasts, there will be crawling updates on the “Good-looking” platform the next day. There are also some of the idiosyncratic productions of self-made drama, and online variety shows optional, richness ranks in the front row.

Movie resources main interface

Animation resource display
Hisense VIDAA system, there are a wealth of animation resources, you can choose. The coverage of film and television resources of all ages is also a highlight of good-looking people. At the same time parents do not have to worry that children will watch TV damage vision for too long. The child lock function can be set in the system settings. The children's every move is in your Under control.

Movie program resource list

Variety show is rich
However, as an integrated platform, content-rich updates are more timely and timely, and HD 4K movies provided by China TV are very exciting. If the content provided by Hisense cannot meet your needs, we can also download other program resources APP. To choose the favorite program, the degree of freedom is very high.
Hisense NU7700 test summary:
The display capability and sound quality capability are all on the fly. This must be the main tone of the future TV products. The 8K standard that represents the future has also been formally proposed. In its standard, it clearly indicates that in the full 8K playback environment, it must achieve 22 The output of the surround sound field signal above the channel is enough to prove the growth potential of future video playback.

Hisense NU7700
Hisense "influence" series of products, the use of 2mm ultimate boundless design, bring unprecedented visual sense of quality, combined with Hisense's original ULED backlight technology, and exquisite craftsmanship, as one of Hisense's high-end product line, "7" The series of products has always been a representative product of excellent workmanship and high-end picture quality, and the NU7700 must be trustworthy. It is also a TV product, the sound quality evolution is relatively a very successful product, if your home living room space is small, but also on the quality, sound quality has high requirements, then start such a TV is a certain That's right.


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