Experience the 2018 Smart Home Industry Ecological Outlook 2019 Smart Home Trends

Since 2000, in the smart home industry in the past 20 years, different roles have participated in it every year. Many of them have extremely distinctive faces, mainly focusing on the three control logic levels of perception, judgment and action. Over the years, all camps in the industry chain have been striving to realize the centralized control of multi-device interconnection. At present, all roles in the industry chain are complete, including chips, solutions, products, integrated installation, cloud, etc., and the positioning of each role is very different. clear. Therefore, at present, the vertical stage of the entire smart home industry chain has been completed, and the moment of complete control also represents the generation of historical connection points. The ever-changing historical laws of intelligence have pushed smart homes into a new era of IoT based on AI technology.

For the smart home in 2018, all participating camps are competing for their core strengths. As the year is approaching, what have you gained as an equipment manufacturer, integrator, and platform provider? What will we face in 2019? Why pay attention to the trend in 2019, because as a rising sunrise industry, we must avoid becoming a martyr of smart home, and find a new position in the constant turmoil.

This article will take you through the 2018 smart home industry ecology and judge the 2019 smart home trend. After reading this article in depth, you will definitely gain a lot of feelings and inspiration.

market

The first year of commercialization of whole house intelligence

"Whole house intelligence" is the annual hot word of smart home in 2018, because smart home is a derivative of the home environment, the house is the carrier of smart devices, and the real estate is the carrier of the house. "Whole house intelligence" mainly refers to real estate projects. The first-class whole house smart home solution, this kind of package smart home solution first emerged among the wireless whole house system manufacturers. With the explosion of demand for smart real estate and the advancement of the hardcover and full decoration market, the whole house intelligence has begun to land in a large number of projects. , what kind of waves will be stirred up after the equipment enters thousands of households, and where will the business breakthroughs go?

The scene matrix under the large intersection surface

The intersection of smart homes is spreading, and equipment companies are increasingly interacting with Internet platforms, real estate developers, operators, decoration, building materials, and hotels. These new connections have common attributes - around People's life, around the service of human life, and building a new way of life through intelligent software and hardware, this is the mission of the smart home, and it is also the root of the current multi-intersection.

The chemical reactions of many intersections have resulted in more cloud-based online and offline services. This is a phased achievement, and it also indicates that in the future era of diversified interaction, intelligent services are passing through different intersections and through different The scene method is packaged to serve users, and the once fragmented scenes will be used to build a broad scene matrix through the different living latitudes of people every day.

Smart home has entered a new "big home integration era", which will break the information islands of intelligence at various points. With the integration of products and channels, the entire smart hardware equipment will carry information exchange, consumer services, and life. Many scenes are organically integrated. When the concept of smart home is like flesh and blood, when it is integrated into all muscles and bones, it will converge to become a "complete person". At that time, the smart home will be integrated and will become an inseparable part of the life industry.

The full bloom of platform penetration

Internet giants such as Alibaba and Baidu build IaaS and PaaS platforms, intermediate solution providers such as Yaguan and Tuya build SaaS platforms, Internet platforms built by three major operators, and mobile phone providers such as Xiaomi, Huawei, and vivo. Ecological chain platforms Etc., they are using platform capabilities to absorb surrounding third-party hardware and build ecological barriers. Whether it is through core-level interactive hardware to form a hardware ecological chain army, or through the communication terminal to absorb third-party equipment, or through e-commerce channels or AI-powered construction of ecological barriers, it is a great resource for the smart home industry chain. integration.

A large number of smart home companies are using the power of the platform to break the barriers of interconnection, but the breakthrough of such barriers is still partial. Compared with the previous era of single-handedness, the current ecological construction link has made certain progress and achieved more In the future, it will be a win-win cooperation between platforms and build a real era of smart home interconnection.

Business Breakthrough: From Control Requirements to Operational Thinking

The demand for intelligent projects such as smart real estate, smart communities, smart hotels, and smart offices is prominent, but unlike previous years, the ultimate purpose of smart home projects has risen from control needs to operational thinking.

Let’s take smart real estate as an example. A few years ago, real estate was in the era of self-appreciation and premium, and real estate developers did not pay attention to the latitude of smart homes. Since 2018, real estate developers have begun to pay attention to the value-added brought by intelligence to houses. effect, began to change its role from a developer to a life operator, the purpose is to have more relationship between each owner's clothing, food, housing and transportation and housing development companies, that is to say, real estate guides smart homes to fall into the front-loaded houses of thousands of households It is also the "whole house intelligence" that we mentioned at the beginning. Its ultimate purpose is to use equipment to combine the community and surrounding business owners, and become an operator of users' lifestyles and life services.

From the early monotonous O2O to the current smart living and smart communities, real estate developers have been making breakthrough attempts around intelligence to demand seats in the smart era. We also explained in "Whole House Intelligence" that the house is the carrier of smart home equipment, and the carrier of the house is real estate. While opening up the property, real estate developers have the strength and ability to seamlessly connect the smart house and the smart community to achieve The unified User ID of users has the opportunity to become a core role in the intelligent era, especially for the comprehensive development of the stock and property market, and real estate developers meet the needs through resource integration to achieve intelligent implementation.

Starting from the whole house field, inject standard integration of community scenes, office scenes, and hotel scenes, create a new smart home business model, expand the centralized control to a wider range of fields, and increase the number of devices on the basis of interconnection. New thinking in operations.

Technology

The new "core" in the IoT era

China's artificial intelligence cores and chips in the field of Internet of Things are gradually catching up with European and American countries. With the full explosion of the massive hardware of smart homes, it is bound to feed back the innovation of the cores. The market size in the field of smart homes should not be underestimated.

sensory burst

In the past two years, we have been focusing on the top-level application layer. In terms of bottom-level sensing, smart home has been very subdivided into small categories. Intelligence is inseparable from sensing technology. Different smart home systems require different sensing data support. , AI deep learning requires the sensor collection of the Internet of Things. It is no longer a problem to realize a single sensor for a single device. In the future, it will be an intelligent interaction combination of multi-sensory integration.

The sensor transmits the processed data to the intelligent terminal by connecting to the cloud platform and the local area network, prompting each subsystem to make adjustments to adapt to the environment. Smart home sensors are developing with the trends of miniaturization, intelligence, multi-function, and networking. In the future, sensing will exist in intelligence, and the intelligence of the whole house will exist like air, as natural as breathing, and users can experience the convenience brought by smart home unconsciously.

AI (speech recognition + face recognition) + edge computing

AI is more powerful, and has entered the era of strong artificial intelligence from the era of weak artificial intelligence. The technological iteration in the next few years will be based on the upgrade of existing technologies, and the AI ​​and big data sectors will build a heavy technical foundation.

The characteristics of smart homes require the arming of AI. AI will become the technical foundation for building smart home ecological connections and a catalyst for new business models. It will open up control connections and data connections and catalyze new business models. With the influx of AI into smart homes, voice-based control has fully exploded. In the next few years, it will focus on the application of visual recognition to achieve a comprehensive "voice control" + "face communication" experience.

Traditional smart home companies, driven by new technologies such as AI, will evolve from a control role to a platform and medium, integrating more consumer services for users into their homes. At the same time, edge computing makes local control smoother. With the help of AI, big data, cloud computing and other technologies, the new model of "cloud + edge + terminal" will be widely accepted by enterprises.

product

Next-generation core-level interactive hardware

In the home category, we have been looking for the next generation of "mobile phone-like" interactive products, an extremely high-frequency interactive hardware that was originally placed on smart speakers, but is now a smart speaker with a screen, especially for domestic and foreign Internet giants. Driven by the PK in the form of this voice speaker in the past two years. When the smart speaker is equipped with a screen, the user controls the device with voice, and the interface will have feedback, and the experience will be more user-friendly.

New interactive products For Internet companies, the value of the product exceeds the product hardware itself, and will become the carrier of value and data in the new era. Giant companies in the IoT era must be data-based companies.

single product

For example, the outbreak of smart speakers and smart locks has given smart home companies hope and a solution to the confusion of landing for many years.

The outbreak of single products has not yet ended. After the multi-point explosion of single products and the gradual improvement of functions, the demand and quantity of users will surge, which will feed back the system-level whole-home market, and may stimulate the full-scale explosion of the smart whole-home field. For example, smart locks will enter the era of thousand yuan, which will meet the demands of different groups of people while being more close to the people, and will also make smart homes truly return to their original nature.

Smart Single Micro System Package

The value of microsystem kits is highlighted, such as voice-based kits, HomeKit-based kits, sensor-based kits, audio-based kits, panel-based kits, security-based kits, door lock-based kits, etc. Breaking through the entry retail terminal, the smart home will be fully C-end, and the attempt to set the product is also a manifestation of the maturity of the product form.

Since the second half of last year, almost every brand has been selling packages. The essence of package sales is the so-called small scene connection, which can connect effective pain point scenes through a tiny system. In fact, the logic behind items such as smart locks and smart clothes dryers is a small system with distributed scene attributes.

The value of smart products goes beyond

Products will become the carrier of value transmission, beyond the price itself. The more core-level interactive products, the more value and data they carry. This trend can be seen from the more popular smart speakers.

prophecy

Blind Connectivity Death

Enterprises connect around the scene, not for the sake of connection. Enterprises that connect without a purpose will continue to be on the verge of death and be eliminated by history.

Opportunities for Distributed Voice Panels

In particular, the intelligent panel with wide distribution, high frequency use, convenient operation and beautiful installation has become the best entrance and interactive terminal for realizing intelligent home control. Installed Mini smart speakers for the next round of entry-level competition.

The rise of screen devices

At present, with the surplus of mobile phone screens, the cost of screens will decrease, which will drive the cost performance of screen-type scene panels, screen-type speakers and other equipment to improve, and a large number of smart home devices with screens will be born.

The wireless protocol battle is full of smoke

For domestic smart homes, Zigbee is still the first brother of wireless control protocols, and with the iteration of low-power networking Bluetooth Mesh, there may be a small outbreak next year, and Zigbee may have a certain status in the arena. touch. The commercialization of high-speed network 5G will also have a great impact on the overall product form and control experience of smart homes.

Low-power narrowband protocols such as Lora and NB-IoT have also been gradually developed into more subsystems of smart homes. We will see large-scale enterprises trying to commercialize such wireless protocol products.

Window period of C-side voice

Through the drive of smart speakers in the past two years, we clearly felt the various turmoil in the smart voice camp on the C-end, especially after Internet companies entered the smart home hardware through voice technology, which obviously broke the voice ecological balance based on the traditional B-end field. There will be a window period of 2-3 years in the ranking battle for C-side intelligent voice.

The Road to Cloud Gateway for Routers

We have always locked the gateway as an independent form of the low-power protocol. The traditional gateway is directly connected to the router, while the enterprises in the router market want to realize the gateway revolution of the router by integrating Bluetooth Mesh and other forms, allowing users to buy a router as a gateway , become another new form of home core-level equipment, which is a good mode for operators and router equipment.

data value

Smart homes carry belonging and security. In the future, technology companies must win with data. Smart homes carry massive amounts of data from users and will be a new starting point for the birth of future giants.

Ecology's next stop focuses on services

The Internet of Things era will also give birth to new sales platforms through services. From services to counter-attack retail, a business model from platform attributes to product brands is being born, which will be different from the sales models of Alibaba, JD.com, Suning, and Gome. The retail giant will fully open a new era of intelligence.

The core successor of the service chain may not be handed over to SI

Smart home integrator SI is one of the oldest phalanxes, and it is also an important part of the industry chain that cannot be ignored. It has been growing in the focus of finding good products, solving sales difficulties, and overcoming growth bottlenecks.

The current camp division of smart home integrators SI includes integrators serving the top customer base of the pyramid, integrators tearing apart the market through C-end retail channels, strong integrators following the project, integrators under the wings of the big platform, and original services A group of service providers with channel upgrades and a new group of integrators constitute 100% of the traditional smart home sales, design, installation and service process, but will face more competition from new forces in the future.

Intelligent services are the same as traditional custom furniture services. The competition is based on the understanding of end users' living habits. Whole house customization service providers, operator service teams, and home appliance service teams will fully enter the service scope of traditional smart home SI. In the future channel cooperation process, whole-house customization companies may become very good partners for smart homes.

Internet-based real estate + whole house intelligence

Real estate is a pure land that has not been innovated by Internet companies, but it is not necessarily a permanent pure land. The smart home ecological platform built by Internet companies will need to find real estate channels to land, so it is only a matter of time to get involved in real estate, and it will drive the full implementation of the whole house intelligence. .

The era of C-end consumption

Smart home is evolving to smart life, everyone will use more smart home, the battle for high ground in the smart home C-end market has just begun, we are at the starting point of smart home C-end consumption, with the entry of smart locks In the era of thousand yuan, smart speakers have entered the era of one hundred yuan and have successfully pioneered.

Smart Livestock Farming

Use modern information technology to accurately grasp the growth process and growth dynamics of poultry, conduct dynamic monitoring and trend analysis of poultry at various growth stages, and provide fast and efficient remote guidance for poultry breeding, house management and epidemic prevention and slaughter, and improve the ability of fine breeding and house management, timely detection of problems in breeding, formulate technical countermeasures for poultry breeding and house management, put forward poultry breeding and house management opinions or suggestions, and better carry out technical guidance to promote poultry production.
Collect valuable like animal body temperature, shed temperature, humidity, ammonia concentration, individual animal diet data, estrus indicators of female animals, abnormal changes in weight, and even individual animal mood indicators, etc.
These are not just data. They can be analyzed and excavated in depth through system and software integration, which can provide a basis for the farm to make better decisions, realize intelligent management, and increase operating income.

Livestock Health Monitoring device,Animal Health Monitoring System,Livestock Diet Monitoring Device

eSky wireless Inc , https://www.eskygpsiot.com