[Text / high-tech LED Xiong Yuheng] "If you say that 2015 is awkward, 2016 is support, and 2017 is the moment to decide life and death." Xuan Shuo photoelectric chairman Zhao Yutao's words, the entire LED industry for the next two years The development dilemma has been vividly elaborated. Such an industry environment, for LED equipment companies, can be described as opportunities and challenges. In 2015, the price of domestic LED packaging devices fell by more than 50%, while the price of international LED packaging manufacturers also fell by more than 20%, and the profit margin of LED packaging companies was squeezed. Although the market size still maintains rapid growth, the profitability of the package is still sluggish. Based on the control of the cost, we are trying to expand the production with large-scale and cost-reducing packaging. Packaging companies are expanding their production, and the demand for equipment is naturally rising. “Taking the splitting tape as an example, it is estimated that the number of new machines in the market will reach 15,000 this year. In contrast, the shipment speed of the domestic equipment enterprise's splitting and braiding equipment, the entire optical splitting tape has at least 80% market potential. Excavation, the prospects for equipment companies are good." Zhao Yutao mentioned. However, this rare development opportunity will not bring too much surprise to the equipment enterprises such as Hyun Shuo Optoelectronics, which is mainly engaged in the division of optical tape. After all, the profit of the optical tape knitting equipment has dropped to a critical point. Many equipment companies have already To the point of relying on the volume to maintain the profit of Weibo, Hyun Shuo is no exception. Therefore, seeking new and changing, looking for new profit growth points has become the goal pursued by equipment companies. "Splitting tape is the basis of Hyun Shuo Optoelectronics. This year will still be a very important business component of ours." Zhao Yutao said that this year, Hyun Shuo Optoelectronics will allocate more energy to SMT under the premise of ensuring the main business. Mounter) and lighting automation line. Hyun Shuo's new high-speed bulk placement machine completely overturns the traditional SMT process, uses shock disk feeding, saves traditional braiding links, saves water, electricity and labor costs, and optimizes production process and mechanical efficiency. multiply. At present, the placement machine is divided into a single-head placement machine for display screens, outdoor surface mounts, and a multi-head placement machine for the lighting market. “For the display screen, especially for the smaller and hotter spacing, ensuring accuracy is more important than pursuing speed. Therefore, the single-head patch is used to ensure accuracy; for the placement machine for lighting, speed and efficiency are required. The placement machine adopts group capture technology, which can reach 80,000 points per hour.†Zhao Yutao said that the equipment is expected to set off a profound revolution in the LED industry. For today's hot lighting automation equipment, Hyun Shuo Optoelectronics has mature equipment available to customers. However, due to the different production standards of various lighting companies, they can only be shipped in a “segmented†semi-automatic manner. "The lighting automation equipment is mostly customized equipment. In the absence of standards, whoever is dead, everyone is still in the stage of testing the water." At present, Hyun Shuo Optoelectronics is actively preparing for the listing of the SSE's strategic emerging board. "Our development strategy is internal adjustment mentality, external supply chain integration, efforts to improve the cost performance of equipment, production of marketable equipment to better meet customer needs." Zhao Yutao believes that the transformation from the automotive service industry to LED itself It is completely capable of driving.
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