After experiencing the general decline in the LED industry chain price in 2015, the price of LED products in the past 2016 is slowly stabilizing, and even experienced multiple rounds of price increases. The downward pressure on the domestic economy continues, and the government has introduced corresponding measures to stimulate the development of the real economy.

In February 2016, the Guangdong Provincial People's Government issued the “Guangdong Province Supply Side Structural Reform Overall Plan (2016-2018) and Five Action Plan Notices”, which clearly clarified the tax reduction and reduction of enterprises and stimulated the development of the real economy. Related measures.

It can be seen that the LED industry, as a member of the real economy, is moving from prosperity to maturity.

Entering 2016, after the LED industry experienced a long period of full competition, some inferior enterprises and their production capacity gradually withdrew from the market in the first half of the year. With the deepening of de-capacity, the decline in the price of industrial products has slowed down, cross-border mergers and acquisitions in the industry have emerged frequently, and the industry's leading market share and competitiveness have been strengthened.

Indeed, the re-integration and distribution of resources in the LED industry is constantly taking place, and mergers and acquisitions are intensifying.

After entering the second half of 2016, under the background of the price correction of some packaged devices, the new round of packaging capacity expansion has started again.

According to Gaogong LED observation, this round of production expansion cycle is affected by the growth of downstream market demand, on the other hand, the competitiveness of general lighting equipment that is gradually weakened by traditional overseas packaging giants, and the small and medium-sized enterprises in the conventional general specification device scale production capacity. Under the influence of factors such as disadvantages.

As we all know, the large market environment determines the return of the entire LED industry to rational competition. Whether it is upstream, midstream or downstream, the vicious competition in the market for several consecutive years has indeed made many enterprises seek survival and turn for the better.

However, the price increase is a double-edged sword. If you succeed, you will be happy. If you fail, you will further squeeze the survival space of SMEs in a "suicide" way.

And how should packaging companies deal with competition and how to survive better? I believe many people are confused.

On January 5-6, 2017, the 2016 Gaogong LED Annual Meeting and Golden Globe Awards Ceremony with the theme of “Looking for the Future of LED” will be held in Shenzhen. This annual meeting coincides with the 10th anniversary of high-yield production and research. celebration.

In the special show of Hyun Shuo Optoelectronics, Zhao Yutao, Chairman of Hyun Shuo Optoelectronics, Ye Shanghui, Executive Deputy General Manager of Zhongke Core Source, Zhu Fengmeng, Chairman of Taiwan Technology, and Qu Junyi, Chairman of Liyang Co., Ltd., will be surrounded by packaging and equipment companies. The hot topic was delivered and shared with the top 500 LED elites on how to deal with the next technology battle strategy.

It is worth mentioning that in addition to the above-mentioned packaging companies will give a wonderful speech at this annual meeting, material companies will also attend. For details, please check: the first batch of 100 participants (poke this view), the second batch of 100 participants (poke this view), the third batch of 100 participants (poke this view), the high-tech group More lists will be posted later.

From the speeches of these packaging equipment business leaders, "automation equipment, packaging application trends, product yield and quality, flip-chip, CSP" have become the core points.

It is worth mentioning that these packaging and equipment companies are among the best in LED packaging equipment manufacturing. Based on the experience of the company's own layout and technology accumulation, it can provide the best advice for downstream lighting companies.

Since entering this year's September, the sound of price hikes around chips and packages has become the focus of discussions in the industry. Many people in the industry believe that the regulation of marketization also shows that the entire industry has entered the stage of full market competition.

In fact, whether it is price war or price surge, it shows that the LED industry is becoming more and more mature. From a market perspective, knowing how to use price control measures to help companies adjust their business structure and make strategic adjustments based on market changes are all objective perceptions and accurate judgments of LED companies on their own market positions.

On the contrary, enterprises should think about the next step of the company's strategic direction and tactical strategy in this market context.

Under this background, Zhao Yutao, Chairman of Hyun Shuo Optoelectronics, will present “The Future Trend of LED Packaging Automation Equipment” at this annual meeting; Ye Shanghui, Executive Deputy General Manager of Zhongke Core Source, gave a speech on “Application Trend of K-COB Ultra High Power COB” Zhu Fengmeng, Chairman of Taigong Technology, gave a speech on "How to ensure the yield and quality of small distances in the manufacturing process"; Qu Junyi, Chairman of Liyang Co., Ltd., gave a speech on "Flip-chip and CSP to open a new era of high-power lighting."

The above-mentioned companies are highly integrated and have extensive experience in automation equipment and package manufacturing:

As a leading enterprise in LED automation and intelligent equipment, Hyun Shuo Optoelectronics focuses on the R&D, manufacturing and sales of LED optoelectronic devices (splitting machines, tape machines, intelligent assembly lines for LED lamps, etc.). Its spectroscopic tapes already have an absolute market, non-standard automation, such as bulk feeding and placement machines, customers have gradually accepted this province of tape, cost-saving methods.

The core competitiveness of Hyun Shuo Optoelectronics is that it is technologically advanced, innovative, and the company's overall rhythm is fast and efficient. If problems are encountered, it can be solved in the first time. In addition, Hyun Shuo Optoelectronics also has a strong sense of service, and has reached a long-term strategic partnership with customers, and the development of the group (the customer will rarely change the supplier once they use the dazzling equipment).

Recently, the China Securities Regulatory Commission M&A and Reorganization Committee officially approved Guangdong Zhengye Technology Co., Ltd. (issuing shares to purchase assets) was unconditionally passed. This means that Guangdong Zhengye Technology Co., Ltd. is expected to receive a pass of 450 million yuan for the 100.00% equity of Hyun Shuo Optoelectronics.

This also makes Hyun Shuo Optoelectronics become one of the few LED packaging equipment companies that have successfully entered the listed company (becoming a wholly-owned subsidiary). This undoubtedly provides a strong capital support for Hyun Shuo Optoelectronics in the industry 4.0, intelligent manufacturing era.

Zhongke Core Source is an LED lighting enterprise that integrates R&D, production and sales with its patented light source technology as its core. It focuses on providing customers with high-power LED lighting solutions. The products mainly include LED industrial and mining lamp module application scheme, LED street lamp replacement module application scheme, LED floodlight application scheme, LED fishing light module application scheme, LED sports lighting application scheme, and the products have passed many authoritative certifications, and Obtained a number of national invention patents.

Headquartered in Fujian Institute of Construction, Chinese Academy of Sciences, Zhongke Core Source has more than 200 employees, a research and development base of 2,000 square meters and a production base of 6,000 square meters. It has an independent lighting product laboratory, and is composed of the chief scientist of the Chinese Academy of Sciences, Hong Maozhen. The professional research group guides the research and development of materials. The company owns the invention patent of LED ceramic packaging, providing customers with safe intellectual property backing and breaking through international patent blockade.

Founded in 2010, Taiwan Industrial Technology Co., Ltd. has always been driven by innovation, market-oriented, environmental protection and energy conservation. It is committed to building a world-class LED packaging equipment brand in China. After six years of precipitation, it has gradually entered the forefront of the industry. .

With the continuous advancement of related technologies, the cost of components has been very close to formal wear (the price difference is less than 10%). In response to the new market changes, Taiwan Industrial Technology Co., Ltd. jointly developed a new generation in June 2016 with Japanese partners. Mounting and fitting equipment - LEP uses this press (Main Bonder For LEP).

In addition, the connecting rod positioning mechanism equipment independently developed by Taigong Technology for automatic high-speed LED packaging machine is also very successful. The invention technology has subverted the field of LED braiding, and the original 36K/H capacity has been directly increased to 50K/. H. Solved the traditional problem of not allowing the incoming cassettes in the early stage of the industry, allowing customers to directly increase profits and save manufacturing costs such as site and labor.

Established in 2008, Liyang Co., Ltd. is mainly engaged in the R&D, production and sales of LED packaging devices and LED lighting products. Among them, high-power and high-efficiency LED packages (between 10W and 200W) are well-known in the industry. Power has become their label and offers customized product development services.

For a long time, Liyang has focused on flip-chip R&D and has overcome many difficulties. At present, the inverted LED production line of Liyang has been successfully mass-produced, and the full range of products has completed the LM80 test. The quality is stable and imported into various products, which will win the company's future development.

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