International Data Corporation (IDC) announced its top ten forecast for the 2012 Asia-Pacific region (excluding Japan) in the information and communication industry. The unstable outlook and uncertainty of the economic situation in 2012 have become its keynote. Although market volatility is unprecedentedly high, companies still expect growth in this region. Industry leaders will have to face difficult investment decisions. In order to maintain growth, companies will seek to use ICTs in newer and more robust ways. More views will be published in the upcoming "IDC Asia Pacific (excluding Japan) 2012 ICT Industry Ten Predictions" report.

“The upcoming year 2012 will appear to be a turbulent year. The only certainty is its uncertainty. Although the Asia-Pacific region is gradually emerging from the economic difficulties that plague other regions, companies seem to be indecisive about ICT investment. Despite prudence, but also ambitious, companies will still strive to achieve profit growth in the region, but as consumers and workers become increasingly smart and affluent, requirements are also increasing, companies will need to invest wisely to avoid The global economic crisis has hit the world with losses,” said Claus Mortensen, head of emerging technology research at IDC Asia Pacific.

Although IDC acknowledged that the risks of the global economic recession in 2012 still exist, it is also expected that it will not have a major impact on the IT spending in the Asia Pacific region. Given the uncertainty of the global economic outlook in 2012, IDC expects that companies in the region will take a prudent approach to information technology spending in the upcoming year. IDC expects that in the Asia-Pacific region (excluding Japan), the IT industry spending will reach 653 billion U.S. dollars in 2012, an increase of 10.4% year-on-year. IDC expects growth to be lower than the same period in 2011. The growth rate will be reduced in the next 4-5 years, but by 2015, it will remain at more than 9%.

Based on IDC's latest research and the results of IDC's internal brainstorming sessions by analysts from various regions and countries, IDC made the top ten forecasts for the 2012 ICT industry, as described below. IDC believes that these trends will have a greater commercial impact on the Asia Pacific (excluding Japan) information technology market than other trends.

1. From Emerging to Emerging: Emerging Asian companies differ from traditional business and delivery models in 2012 to drive a new wave of ICT spending.

IDC believes that a new type of enterprise is dominating the market: "Asian Emerging Companies." These companies are actively seeking to challenge traditional multinational companies, eager to grow and expand geographically, and are fundamentally different from companies from mature economies. The CTOs of these emerging companies are trying to find new ways to start more effective competition and shorten the time their IT investments are used to drive business development. IDC predicts that emerging Asian companies will drive a new wave of breakthrough IT technology investments such as mobilization, cloud computing, business analytics and social media.

2. The value of "1": Asian companies value the value of simplification of IT products.

As the market environment in the Asia-Pacific region is very complex, companies have begun to promote product "singleization" and realized that a single product can create a successful and sustainable business model for manufacturers/suppliers. A typical example is Apple, which is committed to simplicity: only one mobile phone product, and one media tablet product. Before the advent of Apple, many companies had differentiated differentiation as an important success factor for the mobile device industry, and IDC expects that information technology companies will generally adopt a "singularization" model in 2012 and several years in the future.

3. Make 2 + 2 = 1: Cloud Integration Services Drive Outsourcing into the 3.0 Era In 2011, IDC predicts that 80% of new enterprise application development will be based on public cloud platforms, and by 2015, 20% of enterprise application spending will be used "Cloud package." As a result, buyers of cloud services will have to deal with more services and vendors, increasing the difficulty of managing new services that would otherwise be easier to operate. To solve this problem, in 2012 and beyond, cloud service providers will conduct process integration management on distributed cloud services, namely cloud integration. By 2015, the market will no longer be talking about cloud services, but will see it as a natural evolution of outsourcing services, outsourcing 3.0.

4. The Chief Data Officer will link "big data" with business IDC. It is expected that in 2012, the "big data" era will come to the Asia Pacific region. Social media interactions, real-time sensor data, geospatial information, and other data sources not only present a number of challenges to enterprises in the formulation of next-generation information strategies, but also bring significant opportunities to enterprises. The most useful insights will come from advanced analysis or big data analysis. This kind of analysis can analyze the increasingly massive, rapid and complex corporate data. However, the parameters and models of big data analysis may be brand new, and many new analysis techniques are needed. IDC believes that in 2012, there will be a “Chief Data Manager” position, and they will develop a “big data” strategy for enterprises.

5. New Cloud Workloads Will Appear: Need to Lead Automation IDC expects that based on the uncertainty of the current economic situation, the IT industry will move towards adapting to changing business needs in 2012, and the ability to rapidly provide IT services and IT resources will become Key factors to gaining advantages in market competition. IDC believes that with the emergence of a new wave of cloud workloads, the standardization and automation of IT processes will become increasingly important. Automation will become the focus of CIOs in 2012. The investment in standardization and automation will drive the company's vibrant design and accelerate the delivery and management of its business services, allowing companies to flexibly adapt to the requirements of key business processes and ensure that IT technology is more deeply integrated into overall business operations.

6. Application integrators: The innovative vanguard of telecom operators serves the explosive growth of personal and business users through diversified terminals and digital content and applications hosted on fixed and mobile networks, giving telecommunication operators new opportunities. Now they have the opportunity to integrate applications and content to provide end-users with interoperable, personalized, customer-centric solutions. However, this requires telecom operators to establish a dedicated team to discover, bundle, integrate, and release “correct” business applications or personal applications. IDC believes that in 2012, forward-looking telecom operators will establish professional and innovative teams to discover and provide suitable applications and content for home users, business users and hot users.

7. Failure prediction will become one of the options for building a strategic platform Unpredictable IT systems will have a huge impact on business performance. To eliminate this impact, companies invest a lot of money to make backups of servers, systems, data, and networks, also known as redundancy. I. IDC expects that visionary companies will have different ideas in 2012. Virtualization will embed certain margins of error for the company's IT platform. As long as the platform failure is within the margin of error, enterprises do not have to rely on redundancy. IDC expects that the above concepts will gain wide attention in 2012 and become the preferred choice for enterprises to deploy large-scale virtualized X86 environments in the next few years.

8. Enterprises will return to customer-centric IT services Due to the uncertain economic outlook, IDC expects that “customer-centric” will become the top priority for companies in the Asia Pacific region in 2012. In addition, companies will also focus on technologies that help increase customer focus, increase customer engagement, and increase understanding of the customers that contribute most to the business. If the economic situation is good, “customer-centric” may not receive the same attention until 2013, but IDC expects that by 2015, “concern for customers” will be indispensable for most IT companies. MLA.

9. The convergence of mobile services and IT will pave the way for new workspaces IDC expects that in 2012 companies will begin to build new workspace architectures around mobility, cloud and data services. The consumerization of IT puts new demands on the work environment. IDC expects that in 2012 companies will use desktop updates, green deployments, and remote/small site operations to test new mobile services and solutions.

10. Become a "middle class": Smartphones that cost less than $100 will become the new source of income The advent of smartphones will announce the advent of a new era of personal computing. In 2012, shipments of smartphones in the Asia-Pacific region are expected to surpass PC shipments, and this trend is unlikely to be reversed. IDC expects that smartphones under $100 will appear in the market in 2012 and will create tremendous opportunities for service providers in emerging Asian markets. IDC also believes that consumers in emerging Asian markets will soon rely on mobile applications to catch up with consumers in mature markets.