LED Lamp,LED Bulb Light,LED Candle Lighting Led Light Led Panel Co., Ltd. , http://www.yl-led.cn
Moderator: We are the first contact. First of all, we are very welcome to come to our live room to accept our interview. First of all, do you introduce your business?
Tang Rengao: This company mainly produces lamp holders. It used to come from Sichuan here. It is also the industry of lamp heads. It has been done through several years of running-in. In fact, development is quite simple. I feel that this is A sunrise industry, no matter how it is said, he brings highlights to others.
Moderator: Which part of the lamp is it?
Tang Rengao: The light bulb is fixed. When it is inserted, it is fixed and charged.
Moderator: Now consumers pay attention to good looks. They don't know much about these things. Can you tell us about the role of this lamp on the lamp? How do you choose?
Tang Rengao: For me, there is only one outstanding place, that is, the need for safety, whether the structure of the lamp head is good, and whether the material is good, it determines safety.
Before we took out the light bulb and took it out, it was safe. This is a very deadly thing. Now we study, how can we do it safely.
We want to do energy-saving, what materials are used, less power consumption, less resistance, less resistance, less power consumption, and achieve energy-saving purposes.
Moderator: It means that the lamp holder will be charged and there are security issues, which is also a more important part for consumers. When consumers buy, how to choose the light is better, how is it good?
Tang Rengao: First look at the brand, look at the quality of this enterprise in the whole industry, how about word of mouth, that is, how the brand is, the brand is good, it is very reassuring, no matter what the brand, at least a spot check, is the test process. For us, we must first test it ourselves. Like this year, when we export to Europe, we must implement environmental protection requirements. We have certified our products last year. This year, we also bought an environmental testing instrument to check our products. In this year, we are doing very well. Energy saving is about saving electricity. Environmental protection is about how much harmful substances are contained in all products. If the substance exceeds the standard, it will be poisoned, and some allergies will occur. If it does not exceed the standard, it is a product with environmental protection in place, so you can use it with confidence.
Moderator: You let us know more about the role of the lamp holder. What kind of business do your companies face more and offer them products? What is the way you sell your products?
Tang Rengao: The first way is the exhibition, the United States, Germany, Italy, Milan, Russia, Hong Kong, Guangzhou, we will go, the second is advertising. The third is to establish a platform, plus some of our own customers to promote our, this part is the best way to promote, after the customer buys something, introduce another friend to buy, after another friend, feel good, introduce One. Only the customer speaks for you, you don’t have to do any advertising.
Moderator: Your company, in terms of overseas exports, about the situation, tell us about it.
Tang Rengao: At this stage, there are many exports, including Germany, Italy, Spain, Turkey, Argentina, and the United States. We all have exports. As far as the channel is concerned, it is the same as what I just said.
Moderator: Is the domestic market share large or the foreign market share now?
Tang Rengao: It’s still bigger in China, because, before, it’s in Taiwan. Now Taiwan’s lighting factories are basically moved to the mainland, plus some big foreign manufacturers such as the United States also have hospitals entering the mainland because of prices. Cheap, cheap. Our products are basically sold abroad, but our end customers come to the mainland, we buy on the mainland, we only solve a small number of customers that have not come abroad, in general, the domestic mainland share is relatively large.
Moderator: You are standing in an industry chain. You should be a bystander. You have a brief introduction to the lighting market. What is your opinion on the current situation? If the lighting industry is not big and not strong, does it affect your company?
Tang Rengao: In the industry of lighting, it is a sunrise industry, always giving people some beautiful imagination and guidance. A lamp can be made in a variety of shapes. If one of them likes an ellipse, it can be modified on this basis. In addition, the lighting industry is good to do. In this respect, it is necessary to expand the channel. Like we are in contact with some leading bosses, we are their suppliers. He is doing well. This is a good channel. Wipe often tells us stories, is a channel, not a product. Therefore, to the following companies to do processing, in doing so, the brand will naturally occupy a large share of the entire market, no need to publicize, the brand effect will come out. Like Op, his brand is doing well. He is a product to deal with, he is a ceiling lamp. I am also their supplier. Therefore, I know them better. His success is to make a product very fine. Slowly develop from a product to the surrounding area, and slowly develop diversified products. First, a product needs to be refined and branded. It makes people feel better at a glance. In this case, the brand will come out.
Some have not done well and are not successful due to two situations. The first is not to care about quality, but to rely on imitation, what other people do with what style, this is not done well, failed, there is no space for their own independent imagination, there is no one concept, let alone brand. These are doomed to fail. The other is that there is no strength. If there is no strength, the requirements for quality and quality are not in place. For a company to survive, quality is very important.
There is no way to do this, for example, a thing, a dime, he wants to buy it for eight cents, grab the customer, the price goes down, the quality must drop, there is no doubt. It’s natural to buy a penny for a penny. In addition, some testing equipment can not be purchased, there is no way to control the quality, for example, the products that are now exported to Europe must be implemented, and the products exported to the United States should be implemented, and the standards are not up to standard, and the development is not good.
If you don't have the strength, you can't buy these instruments. Correspondingly, there are many instruments to be tested throughout the process, so they are also doomed to fail.
Moderator: For your company, it is very sophisticated and professional. When other lighting manufacturers look for suppliers, they think of you.
Tang Rengao: Yes, our idea is like this. I don't want to be much more famous. I only hope that if I use the lamp in this industry, I will think of looking for us. We are the lamp holder. I met my request. It was successful.
Moderator: You also often participate in some exhibitions. Do you have a selection criteria for the exhibition?
Tang Rengao: I hope that the grade is higher and more specialized. In the past, we have gone to many exhibitions. For the exhibition, the first two sessions are OK. The two sessions can be planned not very professional. I don’t plan to come here because the Sichuan Chamber of Commerce rented the E Pavilion for us. The Chamber of Commerce builds a platform and hopes that the Chamber of Commerce will support this event. I am the executive vice president. There is no reason not to support it. Therefore, I am coming. I hope that the Expo will be improved in the future. If it is not improved, there will be fewer people in the future. participated.
The service is very important. Today, the pavilion has no electricity, it is very hot, and even the trash can is not issued. We do not understand this service. If you are at the American Exhibition, New York Exhibition, Hong Kong International Exhibition, Guangzhou International Exhibition, we Just a phone call, right in place, everything is in place. In place, service is a substantial thing. When I come here, I will accept your service. If you can't do this service, people will slowly doubt you. Do you doubt if you can do it in the next session, if it is still like this? It will not do well.
We are also familiar with the party political commissar. They also have a lot of meetings with the organizing committee. This is an experience issue or a manpower issue. It is still unclear. Therefore, I hope they can provide more services. We have confidence. This kind of exhibition, they invited us to come, they will come in the future, such as Hong Kong, the United States, we are doing everything possible to participate. Please don't necessarily come, it must be justified, so I hope they are the place to improve. There is also the design of the booth, which is a matter of concept and needs to be improved. I can see at my booth. My booth hopes that the products will be less. What do I do? I am a bar, have red wine, come to visit, just a communication, we have representative things, mainly exchanges, see Looking at the trend of market development in the future, instead of selling products, if you think that it is selling products, you will understand the mistakes, mainly to show the company's image, and also the meeting of all companies. I have different opinions from many people.
Moderator: According to the report, many exhibitions abroad are very focused on the image, and the concept of the company is a concept that expresses the enterprise.
Tang Rengao: Yes, just a few people in the venue smelled the taste of our coffee. They came. We are not doing business for business. We are the experience and opinions for everyone to communicate and do business. .
Moderator: Thank you very much for making an exchange with us. Thank you!
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