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——Investigation and analysis of the dealership share of the top 500 home lighting brands
According to the relevant data of the authoritative department, the current household lighting has accounted for nearly one-third of the domestic lighting market, and there is room for growth and prospects for continued growth. Therefore, the demand for residential lighting is still the most important market for some time to come. one. In such a huge market, there are currently hundreds of home brands competing for their own survival and development space, but as the market becomes more standardized and the brand increasingly shows the channel tension, the brand's classization gradually enters a clear stage, from this newspaper. This can be seen in the table of “Home Lighting Brands in the Ranking of Top 500 Dealers†compiled by statistics. There are 33 home brands in the table. These brands are currently active in the market, which shows the strength of the channel displayed by strong brands and strong distributors.
Home lighting brand top 500 dealer occupancy statistics (partial)
East China
Intense competition
Statistics on the “Top 500†Businesses of Jiazhao Brands in the First-tier Cities of East China (Unit: Home)
East China has a huge urban agglomeration, accounting for 154 in the “Top 500†and 73 in the “Top 500†home lighting brands, nearly half of the 33 home brand outlets in the list, with a total of 132 brands and only 4 brands. It is 0 outlets. In Shanghai, there are 4 Jinda outlets as high-end crystal lamp brands. There are two Ou Pu, Xin Te Li, Bao Hui, Ou Li and Kai Yuan, which reflect the higher consumption level of China's largest city; in Hangzhou, Jinda, Dafeng and Kaiyuan each have two outlets. In the other seven cities, Jinda, Op, Baohui, Qilang, Kaiyuan and Xinteli compete in different brands. In general, in addition to the advantages of Jinda and Opus outlets, many brands compete in East China, and the competition is fierce and in a phase of stalemate. This shows that the market capacity and consumption power of East China is huge, and it is the strategic strategic place for major brands. .
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