In 2015, when Sunshine Lighting was regarded as a key year for transformation, the LED lighting business revenue of Sunshine Lighting increased significantly, reaching 3.114 billion yuan, accounting for 73% of total revenue. The road to transformation has paid off. On the evening of April 5, the old lighting company Sunshine Lighting (600261.SH) disclosed the 2015 annual report. According to financial report data, in 2015, Sunshine Lighting achieved sales revenue of 4.258 billion yuan, a year-on-year increase of 30.97%, and net profit attributable to shareholders of listed companies was 372 million yuan, a year-on-year increase of 29.00%. It is worth noting that net profit after deducting non-recurring gains and losses reached 352 million yuan, an increase of 32.91% over the same period last year. Transforming LED success In 2015, the income from LED lighting and lighting products of Sunshine Lighting was 3.114 billion yuan, up 91.80% year-on-year. The sales volume was 204 million pieces (sets), up 185.58% year-on-year; the income from energy-saving lamp light source and lighting products was 1.093 billion yuan, down 31.61% year-on-year, sales volume was 1.34. 100 million (sets), a year-on-year decrease of 33.99%. "This shows that the effect of LED lighting transformation LED has been fully demonstrated. In 2016, the proportion of LED lighting is expected to increase to more than 80%." Brokers who are concerned about sunlight lighting told Gaogong LED. Sunshine Lighting also clearly stated in the annual report that in 2015 the company still has more than 1 billion yuan of energy-saving lamps business, and this part will decline further in 2016. Existing energy-saving lamp equipment and ongoing inventory in subsequent operations are potential business risks. “In 2016, it is necessary to retain the energy-saving lamp business to retain customers, but to pre-empt the energy-saving lamp business with a sufficient proportion of equipment and inventory discounts, so that the management team pays more attention to the LED business replacement growth, rather than just focusing on sales figures.†The sales of Sunlight's products are mainly sold overseas, and the lighting products are sold through internationally renowned lighting manufacturers, overseas lighting wholesalers, and overseas chain-type terminal supermarkets. Since 2007, Sunshine Lighting has proposed to break away from the business model based on foundry, and unswervingly shift to a business model that emphasizes both OEM and independent markets. At present, we have established overseas subsidiaries in Belgium, Germany, the United States, Australia, Hong Kong, etc., engaged in overseas sales, and achieved sales of our own brand products by actively exploring the international market. The domestic market implements a sales-oriented sales model, which divides the country into seven major regions according to geographical scope, and has set up offices to assist dealers to develop markets in the local area. Data show that in 2015, Sunshine Lighting's overseas sales accounted for 85%, and domestic market sales accounted for 14.63%. Overseas sales are mainly based on developed countries in Europe and North America. The combined income of the European and North American markets reached 61.94%. Sunshine Lighting 2015 regional market revenue unit: 10,000 yuan Source: Sunshine Lighting Annual Report Layout smart lighting The transformation of sunlight lighting has not stopped in the transformation of simple LED products, but has set up a strategic goal of “three stepsâ€: relying on “light source + lightingâ€, “OEM + own brand†to make large LED lighting is the first The second step is to open up the gap with competitors in small technological innovations, such as some products using their own control ICs; the third step is to actively deploy intelligent lighting to seize the entrance. On January 9, 2016, Sunshine Lighting and Jingdong Weilian Signing Ceremony and Sunshine Smart Product Launch Conference were successfully held. The cooperation between the two parties will provide cloud services and big data analysis technology, and jointly connect Sunshine lighting products and Technology, together to create an intelligent hardware ecosystem of "Internet + lighting". At the same time, the two sides also released two powerful intelligent products, Sunshine Intelligent Relay Bulbs and Smart Eyes Table Lamps. Guan Yong, general manager of Sunshine Lighting, also said at the scene that the company has audio and video platforms that are not available in other LED companies, and that it can be combined with lighting to create a simple home security system. The combination of Sunshine Lighting and Jingdong Micro-Link is to build an intelligent lighting platform system and optimize the value chain to improve the cost performance of the products. On the same day, the first phase of the solar lighting Jinzhai plant was completed. Chen Wei, Chairman of Sunshine Lighting, predicts that by 2018, Anhui Sunshine will form a production capacity of 1.5 billion yuan. After the second phase of 2020 is fully put into operation, it will form a scale of more than 3,000 employees and annual sales of 2.5 billion yuan, becoming the largest lighting company in East China. . Chen Yiping, deputy general manager of Sunlight Lighting Group and general manager of Anhui Sunshine Lighting, introduced that China's regional market and product strategy for Sunshine Lighting in 2016 focused on new products and engineering products in circulation. Today, the manufacturing industry is facing transformation and upgrading. The transformation of the company's business model, such as the first phase of the Anhui Jinzhai factory, is a major reform of the sun lighting. On January 28th, Sunlight Lighting and OSRAM Opto Semiconductors reached a strategic cooperation in outdoor street lighting and indoor professional channel product lines, and added a new "engine" for outdoor lighting and indoor professional channel business. "Intelligent lighting is just talking about control, not the pursuit of the essence of light and lighting, then the intelligence is empty. Intelligent lighting needs to combine products with the Internet to achieve together." Sunlight Lighting General Manager Guan Yong in 2015 Gaogong LED Said at the annual meeting. Sunlight Lighting has accelerated the overall layout of intelligent lighting after successfully transforming LEDs from traditional lighting. As early as May 2014, Sunlight Lighting began to build a dedicated intelligent product team, led by the general manager, and set the goal to increase the proportion of smart products to 30-40%. At the end of January 2015, the relevant person in charge of Sunshine Lighting and 12 other lighting companies went to Xiaomi to discuss the ecological joint construction of smart homes and widely used Xiaomi's intelligent modules in their smart bulbs. As a result, Sunshine Lighting combines its lighting technology advantages with Xiaomi's low cost and free cloud platform support in the series of intelligent lighting products launched in the New Year. This provides a perfect experience for the user, to achieve the integration of the luminaire, and to see the beautiful vision of the light. In mid-June 2015, Sunshine Lighting launched the “Sunshine Xiaozhi†system platform to provide intelligent lighting solutions, including smart living room, intelligent 1+1, and smart home. It laid an important foundation for the development of intelligent products. At the end of July 2015, Sunlight launched a smart lighting product jointly with Kii, a global mobile and IoT back-end cloud platform provider. The intelligent lighting system has functions such as timing control, remote control and scene setting, and the smart lighting device is Perfectly achieves a variety of functional requirements such as low power consumption, high brightness, long life and maintenance free, and excellent waterproof and heat dissipation characteristics. This series of initiatives fully demonstrates the ambition of solar lighting in the field of intelligent lighting. “In 2016, the company's business plan was operating income of 4.8 billion yuan, and the net profit attributable to shareholders of listed companies was 400 million yuan.†Sunshine Lighting also showed confidence in 2016 in the annual report.
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