The success of the curve overtaking is based on a variety of factors such as solid technology, solid body, accurate timing, and proper speed control. There are certain risks, and if it is not handled properly, it is likely to fall. Return to the discussion in the LED industry, that is, companies must have accurate estimates of the risks of their own corporate behavior, and take comprehensive consideration of their actual situation, and should not be radical. Although adventurous spirits are worth advocating, the methods must be urgent and steady.

In the media interview, Wu Changjiang, the president of NVC, expressed his opinion that the LED industry has taken many detours in the past. Indeed, in recent years, the LED industry has been giving people a feeling of turmoil, traditional lighting has launched LED, industry electronics, car giants and even sugar factories have come forward to this is already a "lively" in the looting battle, and more recently It was news that Li Ka-shing and Huang Hao became celebrities who invested in LED after Wu Zongxian.

In addition, each link in the industry chain seems to be fighting each other. New manufacturers, new stores, and new distributors are emerging in batches, but it is not so easy to excel. Some projects have just emerged. Great, after a while it seems that the world has evaporated. After that, you can hear the news of closure, resale, or business dismal. New technologies and new models emerge in an endless stream. However, there are many real materials that are not yet available.

The chaos in the industry is rooted in the muddy waters of various elements in the industry. Some companies are flocking to make profits in the light of the fact that the industry is still in a situation where standards are not perfect, specifications are not uniform, indicators are still vague, and markets are particularly chaotic. Therefore, there are not a few companies that want to achieve a multiplier effect through the "curve crossing." Counterfeit cottages, use of money to make up, cut corners and other phenomena in the LED industry is not uncommon.

Wu Zhengyi, general manager of Everlight Lighting, once said: “A lot of people are not willing to work hard to make a brand and want to bend overtaking, so there is a cottage, with Wu Changjiang LED.” Wanting to use the already well-known brands to start themselves What kind of "concern" will be attracted by the new brand? What kind of impression will be given to the general public, whether or not, it does not have to rise to the legal moral level to criticize, but first of all, the brand's foundation is not solid, there is technology, R & D strength? A series of factors that constitute the brand's ability to successfully occupy the market is not such a "curve passing" can complement.

In the business model, some companies want to take a "curve" and have not yet done a thorough and thorough channel of their own established channels. They want to open up new channels. First playing monopoly, and suddenly turned to joint ventures; suddenly act as an agent, suddenly do direct; wholesale and direct supply coexist, chain and business progress, regardless of whether or not, regardless of the upper and lower cross-line contradictions ... ... tossing is not open. The limited benefit of a large investment, combined with the depletion of human and material resources, quickly exhausted. This suicidal operation has buried many companies’ future.

As for product manufacturing, it has always been one of the factors that criticized outsiders for the lighting and lighting industry. Throughout the years, sampling results from various regions and projects have shown that the rate of product failure has been continuously updated and some well-known companies are on the list. The appearance of a lot of tricks, publicity gimmicks are strong enough, but the quality problems, after-sales service problems still remain at the level of embarrassing blow. To achieve "curve passing" through attractive concepts, quality must first pass. The author once told some friends from the industry that they had used LED lamps of a well-known brand and made a decisive exchange of energy-saving lamps in less than two years—because the actual product does not match the publicity slogan, and the power-saving performance is hardly noticeable. In less than a year, there is a phenomenon of dead lights.

It should be noted that the success of cornering overtaking is based on a variety of factors such as solid technology, solid body, accurate timing, and proper speed control. There are certain risks, and if it is not handled properly, it is likely to die. In such circumstances, it would rather be safer and even be thrown farther by other people. The problem is not so great, so that Castle Peak will not suffer from wood fire, and the timing can be further exceeded.

Return to the LED industry to discuss, that is, corporate people have to accurately estimate the risk of their own corporate behavior, and comprehensive consideration of their actual situation, should not be radical. Although adventurous spirits are worth advocating, the methods must be urgent and steady.