LeTV pushes the scene-based platform for big screen purchase and Europa reached a strategic cooperation

On May 16th, LeTV officially announced the launch of a new product on Super TV - LeTV's large screen purchase, featuring video, scene, ecology, and platform. At the same time, at the site, LeTV also announced that it had reached strategic cooperation with Europa.


Data shows that in 2016, the big screen shopping market will exceed 100 billion yuan, and by 2020 it will reach nearly 150 billion yuan. Among them, the market for people over the age of 36 accounts for nearly 80% of the traditional TV shopping user population.

According to the data of LeTV Intelligent Terminal Research Institute, the daily average CV of Super TV has broken 100 million for one week, which exceeds LeTV's PC, mobile, and M stations as LeTV's largest flow terminal platform, which will increase the pace of commercialization of Happy TV. At the same time, Super TV is also the most operational value platform for the entire television industry.

In this regard, Le Vision to the new vice president of marketing communications Renjian said that LeTV as TV reconstructs the value of television, Super TV as LeTV's largest flow terminal platform, will increase the happiness of the big screen commercialization.

At the same time, as the world’s first eco-level partner for LeTV’s large screen purchase, Yao Liangsong, chairman of Europa Home Group, stated that “In essence, the living room shopping scene created by LeTV is in line with the concept of a large home and information technology proposed by Europa. The above are very close, all to give consumers a better consumer experience."

In addition, on May 17th, LeSports Mall will officially open the Super 4 X55 Curved, using 55-inch Samsung 4K surface, equipped with Mstar6A938, 4-core 1.7GHz 64-bit processor and Mali T820 GPU, priced at 4999 yuan.


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