Mi TV became China's No. 1 brand in the second quarter of 2018, leaving Hisense with a dull face

On the afternoon of August 22, Xiaomi announced its first financial report since its listing. According to the financial report, Xiaomi Smart TV became the No. 1 brand in China in the second quarter of 2018. At the same time, the financial report also showed that in the second quarter of 2018, the global sales of Xiaomi TV increased by 350% year-on-year.

Mi TV became China's No. 1 brand in the second quarter of 2018, leaving Hisense with a dull face

The once radical LeTV has now become a "folding angel". In contrast, Xiaomi TV is becoming more and more intimidating. In the face of real sales, I believe no one can deny the strong development momentum of Xiaomi TV. Although in a substantial sense, the sales data or share rate of a certain time node is usually a bit one-sided in the end, this after all reflects the obvious acceleration of the growth rate of Xiaomi TV.

The achievements of Xiaomi TV are certainly worthy of congratulations, but it is estimated that a group of peers and friends are quite uncomfortable, especially the color TV manufacturer Hisense. Why is this? It is true that the identity of the rivals of peers and friends determines that from the moment Xiaomi commits suicide and enters the TV circle, it is on the opposite side of color TV manufacturers, including Hisense. The market is so big, and the other is the same. It is common for friends and businessmen to secretly and spontaneously, and it is reasonable to not even deal with troubles, but why is Hisense so panicked?

Do you still remember the slogan "Hisense TV, No. 1 in China" during the 2018 World Cup in Russia? With the help of the sports marketing atmosphere of the World Cup, Hisense is trying to establish the minds of consumers through the positioning of the industry leader to achieve the greatest marketing effect. The ad slogan is simple and clear, but it is extremely lethal. As soon as the title of "China No. 1" is made, how can other domestic colleagues and friends refute it?

However, I guess, it only took more than a month for the World Cup to go out. Xiaomi TV came to the door to take the initiative to provoke, and played the title of "Xiaomi TV ranked No. 1 in China." This still dazzled Hisense's face. Closer to home, Hisense and Xiaomi both claim to be "China's No. 1", but under the turmoil of the market, they will eventually tell us the answer. Who is the real No. 1 in China? Let's speak with strength.

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