Maybe to compensate for the delay of large-scale shipments, or to stimulate the Ultrabook ultrabook market, there are rumors that Intel is going to lower the price of the Ivy Bridge notebook processor by 60-70 dollars, so it will be better than now. The Sandy Bridge is a lot cheaper.

The price of the mobile version of Ivy Bridge has not yet been announced across the board. Currently, it is only known that the three four-core Core i7-3920QM/3820QM/3720Q that are serving as the first-in-one versions require $1,096, $568, and $378 respectively, which is not cheap. The exact price of the dual-core, ultra-low-pressure model is not yet known, but it is estimated that it will not be low.

If you can really cut prices, both notebook manufacturers and consumers are great things. Although notebook manufacturers are somewhat interested in Ultrabooks, the high cost and price make them prohibitive and lose their advantages over Apple MacBook Air. After the Ivy Bridge is cheap, if it is combined with a hybrid hard drive, the Ultrabook can do a better job than a normal laptop, and the price can be controlled below 700 US dollars. The use of SSDs can also not exceed 1000 US dollars.

However, Intel did not confirm the authenticity of price cuts, after all, it will not begin shipping until April. It is estimated that internal assessments are still going on whether to lower prices or price cuts.

In any case, the ultrabook's future seems to be not very bright. Intel also reduced its 2013 market share target from 40% to only 20%.