In 2012, more than a dozen drinking water safety incidents took place in the country. Coupled with frequent haze and smoggy weather, drinking water and air have become hot topics. Last week, the China Household Appliances Expo was held at the Shanghai New International Expo Center. Air and water purification products increased significantly. According to industry sources, purifying the home appliance market is undergoing savage growth and the lack of technical standards will create market risks.

Home appliance manufacturers swarm to do cleansing According to surveys, consumers have paid more attention to drinking water safety and air quality than 95%. It is expected that by 2020, the scale of air fresheners in the Chinese home appliance market will reach 86.6 billion yuan.

Ai Porter General Manager Pang Yahui said that it is expected that the water purifier market can achieve a sales volume of 500 billion yuan in the future. According to Guo Guangzhong, vice president of Huiyin Household Appliances Holdings, according to a company survey, many enterprises and institutions are now installing water purifiers instead of drinking bottled water.

The purification market has grown savagely. However, the purification products on the market today are mixed, with uneven quality, especially in the case of water purification products. In recent years, plasticizers and bacteria have exceeded the standards.

At present, the entire industry is in a barbarous stage of growth. Small enterprises are beginning to desperately expand their production capacity, and large companies use channel strengths to forcibly enter. At present, there are no technical standards for such products in the country. There is no institution to prove its actual results, and consumers cannot obtain direct use experience. This is particularly serious in the field of air purification. The view is that it should avoid the dramatic increase in consumer complaints caused by the rapid expansion of the market.

Xu Dongsheng, deputy secretary-general of the Household Electrical Appliances Association, said that next month the China Household Electrical Appliances Association will set up an air professional committee to promote the development of the industry together with relevant departments and enterprises.

High-end household appliances in the market "take the lead"

When you go out and forget to turn off the air conditioning, you can turn it off simply by using the mobile phone program; the refrigerator will feed the food information back to the phone and tell the owner what to buy; the eye control device installed on the TV will rotate according to the eyeball. , autonomously complete the instructions. In the downturn of the traditional home appliance market, high technology has given birth to high-end home appliances.

Wifi has become the standard for future home appliances. The white electric products exhibited by many companies including LG, Hisense, and Haier are all equipped with wifi capabilities. Correspondingly, somatosensory functions become the standard for color TV products, and TV products will also have built-in high-definition cameras and face recognition capabilities.

The market research institute GFK data shows that the sales growth of high-end home appliances exceeds the industry average in the domestic market, among which the retail sales of flat-panel TVs over 60 inches in 2012 reached 380,000 units, an increase of nearly 1 times from the same period of 2011; The retail volume exceeded 270,000 units; the retail volume of drum washing machines with capacities over 8 kg exceeded 360,000 units. Last year, the overall sales of the home appliance industry fell by 4.7% year-on-year.

A number of senior executives of home appliance manufacturers said that in the past, the original growth model of low prices was unable to meet the needs of the current market, and high quality and intelligent home appliances are the key to future competition.