On October 10, 2018, Xiaomi India confirmed that, as of the time of the news, the single product sales of Xiaomi's Redmi 5A mobile phone exceeded 10 million units in India, and Redmi 5A has become the shipment leader in the Indian smartphone market. In November 2017, Xiaomi released the Redmi 5A mobile phone in India, initially priced at 4,999 rupees (approximately RMB 466). As of March this year, sales of this model of mobile phone exceeded 5 million units. In early March, Xiaomi adjusted the price of this model of mobile phone, raising the price to 5999 yuan (approximately 559 yuan). However, the price increase did not extinguish the enthusiasm of consumers. In less than a year, the sales of this model successfully exceeded 10 million units. In a survey conducted in August this year, IDC, a data research organization, believes that Redmi 5A has become the fastest selling mobile phone in India and has achieved milestone results in a short time. Raghu Reddy, head of regional online sales at Xiaomi Factor, believes, “This extraordinary achievement is derived from the millions of rice noodles in India and the love of Xiaomi from customers. Redmi 5A is one of Xiaomi’s blockbuster products for India. It has achieved the combination of conscience quality and sincere price, making it the best among similar products. Recently, Xiaomi has launched a more outstanding Redmi 6A series. In the future, we will launch it for the local market more in line with consumers Innovative products with psychological needs, our goal is to make smartphones available to all Indian consumers." It is reported that since Redmi 5A was launched in India, it has been in a "dominant screen" position in the market. It is available in 2 GB RAM + 16 GB and 3 GB RAM + 32 GB versions, priced at 5,999 rupees and 6,999 rupees (approximately RMB 652), and are equipped with blue, dark gray, gold, and rose gold. select. Redmi 5A can be purchased in India through Xiaomi online channels, local supermarket Flipkart and Mijia stores. Last month, Xiaomi launched the "successor" 6A, which adjusted the camera, battery capacity and screen size. At the same time, it uses a 2 GHz MediaTek Helio A22 quad-core processor to increase the operating speed and provide more operating performance. Last month, Xiaomi launched Redmi 6A as the successor to Redmi 5A. Like the Redmi 5A, its follow-up product is equipped with a 13-megapixel rear camera, a 5-megapixel front camera and a 3,000mAh battery. Redmi 6A is equipped with some new features, a larger 5.45-inch HD+ display, supporting an 18:9 aspect ratio. It is powered by a 2 GHz MediaTek Helio A22 quad-core processor, which has better performance than the old Snapdragon 425 that powers the Redmi 5A. Redmi 6A supports face unlocking and uses MIUI 9 Android system. Users can upgrade to the latest MIU 10 when they get it. The 16G and 32G products are priced at 5999 and 6999 rupees respectively. In addition to the channels mentioned above, Redmi 6A can also be ordered in the Amazon store in India. As the world's second most populous country, India is following the growth trajectory of Chinese society. Compared with Chinese users who have upgraded their consumption in recent years, Indian consumers are more enthusiastic about cost-effective products. India has become a must for the Chinese mobile phone army. A number of Chinese mobile phone brands, including Honor, vivo, OPPO, Gionee, etc., have rushed to the Indian market to expand their territory. With the "honest price", Xiaomi has become one of the best. It is reported that the price of Xiaomi with the same configuration is only two-thirds of the price of vivo and so on, so that it eventually pulled the "biggest" Samsung from the Indian market to the "throne." According to IDC data, in the second quarter of 2018, Xiaomi’s shipments in the Indian mobile phone market accounted for 29.4%. In India, in addition to "Are You OK" on the platform by Lei Jun himself, Xiaomi has also become the first smartphone brand to provide Indian users with localized customized functions. In 2015, it launched the feature of visual dialing of public service numbers in India, which solved many problems in India. In the language environment, it takes a lot of time to listen to different language options and menus at all levels. In the follow-up, it also connected to Indian local taxi-hailing software, news aggregation, music listening software and other software, so that some Indians regarded Xiaomi as a brand launched by a local company. In order to avoid fluctuations in tariffs and exchange rates, Xiaomi has cooperated with Foxconn to establish a production base in India. At present, it has formed six assembly plants and achieved local manufacturing of more than 95% of its products. In April, as India’s tariff on circuit boards for mobile phones was raised to 10%, and the import tariff on the whole machine was raised from 10% to 20%, Xiaomi’s local manufacturing in India provided a guarantee for it to maintain its cost-effective advantage. Currently, Xiaomi has 4 million active online users in India. ShenZhen Haofa Metal Precision Parts Technology Co., Ltd. , https://www.haofametal.com