Rational factors are the feelings generated by users during the use of products, and they are also the focus of the operational phase. Sensual factors such as novelty can provide an entry point for the product, but how to use the smart product is still keen when the user's enthusiasm is exhausted. The test is the strength of the product. Many smart products have only been cool for a while, but have already been pressured at the bottom of the box, but there are also many products that cultivate the user's usage habits and make it a part of the user's life. Then, it is a rational factor that contributes to the user’s dependence on products and even purchases again. This includes convenience and comfort, health, safety, energy conservation and life assistants. A. Convenience and comfort Smart products make some of the original cumbersome operations easier, thereby improving the comfort of life. Wake up from the morning when the curtains automatically pull open, to automatically show the road conditions before going out, from the garage door to open automatically, to turn off the lights of the family at bedside before going to bed, smart products provide users with numerous convenience, the user Freed from the complex operations, it naturally cultivates the user's dependence on the product. In addition, this rational factor is also a manifestation of the lazy economy. First, it grasps the user's heart through a convenient concept, and then provides practical functions in real life, allowing users to experience the comfort brought about by technology. B. Health Intelligent products based on their keen perception, can wait meticulously to the living environment, focusing on the user's lifestyle. Taking an air purifier as an example, when it senses that the indoor air quality has deteriorated, it will automatically activate the purging function. Another example is Apple's own application of "health", which can integrate data of various health and sports equipment. From the number of steps per day to the calories consumed, from heart rate to sleep quality, from weight to diet data can be aggregated into this application. Then you can use some health analysis applications to interpret the information behind the data and make recommendations based on the exercise plan. c. Security Smart Products A loyal bodyguard guards the home around the clock to provide users with a sense of security. If the door window magnetism can display the switch status of the door and window in real time, the camera can monitor the dynamics in the home in real time, and the infrared sensor can specifically monitor the specified area. In addition, when a user is on a business trip, it is also possible to turn on and off the light remotely, causing an illusion of someone in the home to prevent the thief from remembering. d. Energy saving and environmental protection Intelligent products based on their effective energy management can have the effect of energy saving and environmental protection. Although the purchase of smart products will cause some one-time expenses, it can save more daily expenses in the long run. For example, curtains will be properly opened according to the intensity of sunlight to ensure proper indoor temperature; again, the water heater will only heat to a reasonable temperature at a time depending on the user's habits. These are through reducing energy consumption and avoiding unnecessary expenses. In addition, smart products can also discover the habit of wasting resources in the user's life. For example, when the user is not in a certain room for a long time, the air conditioner is always on, and the smart product can remind the user whether to automatically turn off the air conditioner. E. Life Assistant For some special groups, smart products can serve as life assistants because they are physically inconvenient to do some operations. This is also a very fresh and practical factor. As described earlier, users with inconvenient mobility can open the door through a mobile phone, and blind people can use a remote control with voice interaction.
USB Cable advantage:
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