At the "2014 Global Mobile Internet Conference" (GMIC) held on May 5th, Tencent launched the first smart car wearable device "Tencent Lubao APP+Tencent Lubao Box" in the Internet field, with hardware and software. The combination of product architecture and high-profile entry into the field of automotive intelligent interconnection has attracted the attention of many participants. As a smart car wearable device launched by an Internet giant, Tencent Lubao reflects the Internet thinking that is exquisite and lightweight, easy to install and use, and has a good user experience. The car is conveniently connected to the mobile phone through a small hardware device, the Lubao box. Internet cloud platform. Different from the traditional car networking mode of automobile manufacturers, Tencent Lubao realizes the interconnection of people, vehicles and roads through the connection of smart phones and Lobo boxes, which reduces the difficulty of users. Through the Lubao APP application installed on the smartphone, users can intuitively understand the vehicle information, road information and self-driving behavior information, thus helping users to achieve safe, economical and convenient travel; on the other hand, Lubao APP can pass large Data analysis, as well as the "i car life platform" created by Tencent, provide users with one-stop car owners services such as vehicle maintenance and repair, auto insurance, and car service in a timely and efficient manner, and realize the intimate service to the car users. Lubao box, Tencent's first smart car wearable hardware To realize the interconnection between vehicles and vehicles, vehicles and vehicles, vehicles and roads, vehicle information must be connected to the cloud platform of the mobile Internet. To solve this problem, Tencent chose a simpler and more reliable solution. Only a U disk-sized Lobo box is a key component. The appearance of the Lubao box was designed by the Red Dot Award team. The shape is cool, the volume is small and round, and the material is exquisite. The Lubao box is connected to the car through a unified vehicle OBD interface. After installation, the driving information can be automatically transmitted to the user's mobile phone APP in real time. The installation method is limited by the car and mobile phone models, and is plug and play, which is convenient for owners of various models and mobile phones. Let the owner know the important data of his car at any time. Lubao box with mobile APP, can achieve full vehicle physical examination, fault interpretation, free nearby rescue and other functions, support the owner to start the car after the security scan, and can promptly remind the safety hazards in the driving, and give the user the best Handling suggestions so that ordinary people can also be a car. Treat car problems, let the car owners know what to do, to prevent being fooled by the repair shop. In addition to safety, the Lobo box can also play an important role in fuel consumption calculations. During the driving of the vehicle, the Lobo box can calculate the fuel consumption statistics to each foot oil by reading the data of the ECU driving computer, and can remind the user of the throttle depth in real time, and provide various fuel consumption analysis to make the travel more green. save. After the end of the trip, Lubao APP can present data such as fuel consumption, sudden braking, sharp turns, rapid acceleration, and accelerator pedaling. It can also comprehensively analyze all driving data, so that users can view their driving data during non-driving time and optimize their driving habits to reduce fuel consumption. Tencent Lubao's first driving companion deep into social elements Unlike ordinary tool-based navigation products, Tencent Lubao has a strong social element. The user login rate of Tencent Lubao is as high as 70%, and the proportion of users reporting road conditions through UGC is more than 20%. Through the way everyone helps you, Tencent Lubao can provide more timely and accurate road information and realize smarter calculations. In addition to the easy-to-use features, the injection of social elements makes the Lobo products even more fun. Users will be more willing to share the driving score, and with the friends PK, in the Lubao products, the score sharing ratio reaches 24%. Driving sharing and PK can also make drivers more focused on optimizing their driving behavior and habits. Interoperability to build a car network O2O service platform The life of the car is inseparable from the service. The “Tencent Lubao Box + Lubao APP†combination launched by Tencent is not only focused on the vehicle itself, but also covers the after-sales service market, including daily car wash and refueling. Repair and maintenance, even car insurance and other services. At the GMIC conference, Tencent announced that it has jointly established the “i-car life platform†with the automobile after-service market giants such as PICC and Shell to provide one-stop car life service for car owners. Through cross-border cooperation with PICC, Tencent Lubao has launched a free rescue and one-click insurance service, which provides timely assistance when users encounter problems such as vehicle insurance, and plans to obtain 40,000 family protection certification through Lubao. The exclusive offers provided by the store and the repair shop; cooperation with Shell provides the car owners with professional and customized health and maintenance solutions for vehicles and engines, and simultaneously enjoys the premium service of the nationwide 1,000 car maintenance and repair chain authorized by Shell. Ma Weiren, vice president of Tencent, said that Tencent Lubao products and the market's popular strategy of focusing on the use of car screens are very different, connecting the phone to the car through a simple plug-and-play low threshold. Tencent will rely on people (strong social system), car (Tencent Lubao's data accumulation), road (Tencent map real-time data support) three aspects of big data, and the automotive service market leading companies cross-border cooperation, and jointly deepen the service The market allows users to enjoy smarter and more favorable car life services as soon as possible. In the future, there will be more leading companies in the automotive service to join this platform, allowing users to enjoy a pleasant, convenient and caring experience while driving and using the car. As the first automotive smart wearable device in the Internet field, the launch of “Tencent Lubao APP + Lubao Box†caters to the broad market demand. At present, the official website of Tencent Lubao has been released simultaneously, and enters the stage of internal testing and public beta. Users can make an appointment reservation experience, which means that China's “vehicle networking products†have entered the real landing countdown, intelligent driving and interconnected Internet of vehicles. Realizing the distance from us is no longer far away.
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