January 15, Beijing - Tencent officially launched its brand of Internet TV - "Penguin TV." As an overall software solution for Internet TV and smart set-top boxes, Tencent’s “Penguin TV” relies on massive HD content to create a superb visual and audio experience. Adhering to the concept of open cooperation, Tencent Penguin TV has reached cooperation with a number of Internet TV licensees and hardware manufacturers to provide users with a wide range of product choices, a total new plastic living room "vision horizon."

Massive HD content brings the ultimate cool experience

If we say that Internet TV allows users to change the way to watch TV - from traditional TV live viewing to today's on-demand, from passive viewing to actively looking for favorite programs to watch, then, Tencent "Penguin TV" "mass content, high-definition "Catch source, enjoy cool experience" makes this new viewing experience even more extreme.

Relying on the massive copyright content of Tencent Video, “Penguin TV” has built a powerful and rich resource. Over 6 million hours of video content is overwhelming – If you watch 24 hours a day, you can watch 250,000 days in a row, over 8300 Months, nearly 700 years. From movies and television dramas to variety shows, sports, cartoons, concerts, and documentaries, Penguin TV is readily available.

Currently, “Penguin TV” has 100% of the films of the top domestic cinemas, and it has simultaneously introduced Hollywood blockbusters from Warner, Disney, Universal, Sony, Paramount and other international first-line movie companies, including “Ninja Turtles”. : "Take Pictures", "Knight Detective Jack 2: Never Return", "Mission Impossible 5: The Mysterious Kingdom," "The Ant Man," and the now popular "Star Wars" movie series with over 1400 titles are currently The largest screen in the entire network and the fastest update screen in the keyword movie area.

In terms of TV dramas, “Penguin TV” will also gather together the most watched super IP dramas in 2016: “Zhu Xian • Qing Yun Zhi”, “Fantasy City” and “Fair Embroidery”; in terms of fine port drama, 2016, “Penguin TV” will be Hong Kong drama fans provide a total of 2,500 episodes including more than 500 episodes of new dramas of the year; in addition, popular US dramas, Korean dramas, and Tencent's exclusive self-produced dramas will make viewers feast their eyes.

In the face of the second-generation entertainment market in the post-90s and the 00s, in addition to launching 16 national masterpieces, including top-level IPs such as “Breaking the Sky” and “Full-time Masters”, there are also many similar “Bear Haunts”, "Pleasant Goat and Big Big Wolf" and other animated cartoons. According to incomplete statistics, "Penguin TV" currently has more than 1800 domestic and international animation films. It will create a feast for children and animation fans. In addition, various heavyweight documentaries such as variety shows, National Geographic Channels and NHK will be covered in various segments. CBA, Champions League, Bundesliga and other sports events will also be debuted.

In addition, "Penguin TV" also provides users with the ultimate audio and video enjoyment through Full HD film source and personalized service. "Penguin TV" can provide different resolutions such as 4K, Blu-ray, or ultra-clear depending on the screen size and network quality. Full HD content is supplemented by powerful Dolby audio, allowing users to enjoy the ultimate in cinema experience at home. . At the same time, easy login through the QQ account can achieve cloud synchronization with the PC, mobile viewing history and collection records, and intelligent push according to the synchronous data at each end, allowing users to experience a truly intelligent experience.

Of course, Penguin TV can also expand its own functions and content by installing third-party applications, install and use the most complete third-party application market - sofa butler (), more exciting TV applications to enrich your Penguin TV!

Diverse terminal presentation provides more options

In order to provide users with a richer choice of products, Tencent “Penguin TV” has always been an open mind with hardware manufacturers to work together for win-win situation, currently with TCL, Changhong, Skyworth, Hisense, Konka, Philips, Taijie, Haimei Di, Timmin and other Internet TV and smart set-top box manufacturers in-depth cooperation. At the same time, in order to allow more users to conveniently enjoy the extraordinary audiovisual experience brought by “Penguin TV”, “Penguin TV” also cooperated with Guangdong Southern New Media Development Co., Ltd. to create an Internet TV application for users – Cloud Penguin and Cloud-watching Taijie can be downloaded directly through the application market of Internet TV and smart set-top boxes.

The integration of different brands of hardware, the ease of operation of independent software, and the flexible and free presentation of terminals have enabled Tencent’s “Penguin TV” to capture the recognition and love of a large number of Internet TV users. The data shows that since April 2015, the user activation of “Penguin TV” has been growing at an average rate of over 200% per month.

Big screen music enjoy emotional connection to love back to the living room

For quite some time in the past, mobile devices such as tablets, mobile phones and other mobile devices have increasingly focused on small-screen entertainment by virtue of their advantages over traditional television, and the companionship and communication between family members centered around the living room are also becoming scarce. However, with the advent of Internet TV, people have brought new and personalized viewing experiences from audiovisual, content, and services, and are gradually attracting family members to return to the living room to share the “big screen” fun.

The concept of “Let Love Return to the Living Room” is also advocated by Tencent’s “Penguin TV”. By providing brilliant film and television content, family members can not only relive the classic program but also be the first to watch the latest blockbuster movies; Audio and visual effects such as quality and Dolby sound create a more comfortable and enjoyable environment for family viewing; in addition, personalized content push services can easily meet the viewing requirements of family members of all ages. "Penguin TV" hopes to give more warm colors to family life and become a link to connect family emotions.

In the future, Tencent’s “Penguin TV” will also actively expand social, gaming, music and other functions, allowing users to experience a more diversified living entertainment in the living room, leading the return of modern users' traditional attitudes towards life.