On June 7, according to the analysis report of the refrigerator market in the first quarter of 2018 released by Zhongyi Kang, the overall average price of the offline refrigerator market in the first quarter of this year was 4106 yuan, an increase of 524 yuan from 3582 yuan in the same period last year, a year-on-year increase of up to 14.63 %, Leading the white goods market. In contrast, the average price of washing machines in other white goods increased by 7.1% year-on-year, and the average price of air conditioners increased by 4.6% year-on-year.

In addition, from the perspective of the performance of the color TV market, the Internet TV model that attracts users with concepts and harvests sales at low prices has already encountered a “ceiling”. A large number of new Internet brands have entered the smart TV market that has lacked effective growth in various names, and overdrawn their sales in advance in the next few years. At present, the consumption structure of the color TV market has been upgraded to mid- to high-end. Chinese users no longer need low-cost products, but high-quality products. Therefore, the prices of color TVs have begun to rise steadily.

The Beijing Business Daily reporter found that since the beginning of 2017, the prices of raw materials such as steel, copper, and aluminum have risen, which has led to a rise in the price of the home appliance industry, which has a very high correlation with it. Take the TV as an example. At present, the screen body accounts for 70% of the entire cost structure of the TV. As the upstream core supplier of TV manufacturers, screen panel manufacturers are most affected by rising raw material prices, and this pressure is transmitted to TV manufacturers.

Judging from various analyses at present, many people attribute this round of increase to rising raw material prices, but it is not the only reason for this round of price increase in the home appliance industry. In the opinion of the industry, the rise in logistics costs is also one of the very important reasons. In particular, the implementation of the "Regulations on the Management of Highways Overrun by Transport Vehicles" previously formulated by the Ministry of Transport and the Ministry of Public Security requires that the domestic implementation of the 12-year truck overload overload limit standard tonnage be reduced across the board, and the overall dimensions of the trucks, Axle loads and quality limits are clearly defined. The implementation of the "Regulations" has a direct consequence that the entire logistics industry has begun to raise fees.

In addition, in the environmental protection storm, the government is determined to shut down the enterprises that fail to meet the environmental protection standards with strong determination and tough measures, and the supply of household electrical appliances and spare parts is tight. However, although this round of price hikes has a particularly broad scope, but specifically for many home appliance industries, the pressure of price increases has not been quickly transmitted to consumers.

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