The scale of the smart home market is as high as trillions, and the pattern of rivalry is slowly emerging

Data from Strategy Analytics shows that the global smart home market reached 84 billion U.S. dollars last year and is predicted to reach 96 billion U.S. dollars this year. It will show a rapid growth trend in the next five years, and it will increase to 155 billion U.S. dollars (about 995.1 billion yuan) in 2023. The arrival of this trillion-sized market has caused the industry to show a pattern of competition among the leaders. In the North American market, brands such as Amazon, Google and Apple are particularly prominent, promoting the application of smart homes in a wide range of households.

The scale of the smart home market is as high as trillions, and the pattern of rivalry is slowly emerging

In China, traditional manufacturers such as Haier and Midea have been transforming towards intelligence many years ago, and have attracted Internet companies such as BAT, as well as mobile phone manufacturers such as Huawei and Xiaomi. At this point, a hundred schools of thought contended.

In recent years, the global growth rate of smartphones has not been optimistic. Last year’s shipments fell by 0.5% year-on-year. The shipments in the first quarter of this year also showed a downward trend. According to Strategy AnalyTIcs data, the first quarter of 2018 The volume of goods dropped by 2% year-on-year. When the global smartphone market is saturated, mobile phone manufacturers are actively planning the deployment of consumer technology fields such as smart homes. Among them, Huawei particularly emphasizes that in the next three years, it hopes to create a strategy of tens of billions of dollars in the smart home ecosystem, which shows its hope. Huawei's HiLink open platform is ideal for controlling the entrance of smart homes.

The scale of the smart home market is as high as trillions, and the pattern of rivalry is slowly emerging

It is undeniable that Huawei has created many myths. Last year, it created more than 600 billion in sales revenue and defeated Ericsson to become the world's largest communications company. At the same time, the consumer business showed a rapid growth trend. In 2017, its revenue reached 237.2 billion yuan. It is definitely Huawei’s dazzling business segment. In addition to smart phones, it has begun to focus on future-oriented smart homes. It announced a strategic plan this year, with HiLink connection as the core smart life strategy, and hopes to reach tens of billions of home appliances through HiLink within three years. With the flowing dollar, it can be seen that this will be the core of Huawei's consumer business in addition to smart phones.

In the smart home layout, Xiaomi cultivates the ecological chain by itself, connects Xiaomi and various smart devices of the ecological chain enterprises based on the IoT platform, and uses the voice of Xiaoai classmates to control it. If you are a Mi Fan, you can build a smart device based on the Xiaomi IoT platform. family.

As an Internet company, Baidu is currently actively promoting the implementation of AI technology in the smart home scene, promoting the construction of a smart life ecosystem through investment and mergers, from the acquisition of Tuya to KITT. AI, from investing in XGIMI to investing in 1 billion yuan in Skyworth's companies, to strategically investing in Xiaoyu at home, and extensively establishing cooperation with other brands such as Xiaomi, Huawei and Haier, its core promotes DuerOS to enter the home scene of ordinary people.

Alibaba’s artificial intelligence laboratory is geared towards consumer-level AI product research and development. It launched the Tmall Genie X1 smart speaker, which is the only smart home with a shipment exceeding one million in China. The device can be more convenient to connect, automatically network, and automatically adapt and support the voice control of Tmall Genie. It can also be seen that Ali uses this as a central product to rob users of the ambition of the entrance to various life scenarios.

With the upgrading of people's life and consumption, there are trillions of market opportunities. In the past year, under this trend of intelligence, home appliance companies have continuously hit new highs in revenue and profits. As one of the representative enterprises of traditional home appliances, Haier Group has also shown a rapid growth trend after actively embracing the Internet of Things. In 2017, its revenue reached a new high, reaching 241.9 billion yuan, and its profit exceeded 30 billion yuan.

In the second issue of "Jianzhi Internet of Things", it was talked about Haier's smart home development path, seeing them constantly changing and guiding the development of the industry. The vice president of Haier Group told Li Huagang earlier to Yang Jianyong of "Jianzhi Internet of Things". The core of promoting smart homes in common people's homes lies in the brains of Haier's smart homes. In the author's opinion, the three capabilities of interconnection, active service, and complete integration are the core of Haier's smart home, bringing new ideas to the development of global smart home.

At last

Under the wave of intelligence, especially in the direction of consumer Internet of Things, as small as a drinking glass, as large as home appliances, and door lock curtains, etc., the intelligent upgrade has been completed. When consumers go to a hypermarket, they will go around. Found that smart devices are everywhere. These smart devices, based on the open strategy, ordinary people can create their own smart home life, but the domestic smart home ecosystem is numerous, resulting in the inability of various smart devices to be effectively interconnected and restricting the development of the industry. However, especially in BAT, etc. After the entry of technology giants one after another, smart homes have ushered in the best period of development, pushing smart homes into more ordinary households.

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