According to officials, after the investment agreement is reached, the two parties will launch customized hardware terminals, integrate BESTV Internet TV services, establish an Internet eco-sphere loop that integrates content, channels, platforms, terminals, and application services, as well as collect and develop consumer electronics hardware. A complete business chain, including design, manufacture, sales, and Internet TV content product and application service marketing, user management, and operation and maintenance, has developed at least 10 million Internet TV monthly active users through three years of cooperation.

Prior to this, the Oriental Pearl (renamed BesTV) mainly developed TV users through the B2B model. This direct involvement in the production and marketing of TV sets is based on the LeTV B2C model to expand its own Internet TV user base.

Ling Gang, president of Oriental Pearl, said that SMG hopes to create a clear Internet TV brand to promote OTT business, just like LeTV and Xiaomi TV. Therefore, this time, it does not seek cooperation from other TV manufacturers to ensure the exclusivity of its business cooperation.

"ODM industry will encounter bottlenecks in the future. In the future, all TVs are Internet TV. If you understand this trend, you have to give it a go." Gu Wei, chairman of Siu Chi shares, said.

In its announcement last night, Siu Chi shares said that customers of the company and the downstream traditional home appliances industry have been greatly impacted by the development of the Internet. Some companies have abandoned the model of profitable sales through TV sales and have turned to providing content and value-added services to achieve Profitability; Some Internet TV brands directly interface with users and quickly respond to user needs, which has caused the overall market share of traditional TV manufacturers to decline.


Megachi raised 3.67 billion yuan in this additional issuance and will invest in three projects: First, the hardware platform of smart TV; Second, build a content cloud platform including video, games, medical care, education, e-commerce, and other strategic partners. Oriental Pearl is one of the seven domestic Internet TV licensees. Its parent company, Shanghai Media Group, has strong TV production capabilities. Its popular website aggregates a large amount of video-on-demand content, and Mega will also build or purchase video content on its own. , and the introduction of professional operations team; third is to build a full-channel coverage of its own brand sales platform, in addition to the use of Haier annual sales of millions of LCD TV online and offline channels, will also build its own Internet brands and online shopping malls.

Oriental Pearl focuses on Internet TV after restructuring

After the completion of the integration of Shanghai SMG, Oriental Pearl and other core businesses of the Group injected into BesTV, BesTV (later renamed Oriental Pearl) positioned itself as a standard Internet company, building China's Internet TV first portal and Internet media ecosystem.

Lingzhuo, the president of Oriental Pearl, once told Tencent Technology that the core strategic direction of Oriental Pearl was defined as Internet TV, that is, through Internet TV platforms and various channels, content and advertising, games, shopping and other application services reached more users.

"Broadening the user base through existing mature channels and B2B2C model to form a market scale." Xu Feng, former director of the SMG Strategic Investment Division and vice president of Oriental Pearl, told Tencent Technology that the target of the listed company is to reach 30 million to 50 million Internet in 3 years TV user groups, each user creates a monthly income of about 50 yuan.

In the field of IPTV, BesTV has entered into cooperation with China Telecom Yueme to launch simplified IPTV services with both live and on-demand features. In wired networks, Internet TV users are acquired through DVB+OTT. Not long ago, BesTV also announced plans to Its own capital of 300 million yuan shares in Beijing Gehua Cable.

In the Internet TV business, Wenguang has the advantage of licensing resources. For example, BesTV owns an Internet TV license; in the private network channel, BesTV and CNTV have a joint venture with TVTV to have the nation’s only IPTV integration broadcast control license; in cable network channels, Wenguang Interactive is also the only homeowner in the national cable network. A licensee who sells or distributes a cable pay channel qualification.

At the content level, the official stated that the Oriental Pearl currently has more than 40,000 movie rights, 200,000 episodes of television drama rights, 10,000 animation rights, and more than 5,000 documentaries. In addition, the Oriental Pearl can operate more than 1800 latest movie lines and more than 10,000 movies each year. Gather live TV series.