The economy has transformed. It is now information-driven, far from being commodity-driven, so what is the value of this new abstract commodity? The global economy has made great progress, and the world is constantly improving, especially in this latest digital age. The first is barter and trade, then currency and commodities, but we are quickly entering an era where information is currency, and the value of information is a key indicator. But currency itself is still something that needs to be defined, especially in an era of cryptocurrency that explores the nature of currency. Currency is a fixed value that is traded for other things. What if the information is something else? What if the currency for exchanging information is increasingly different information? This sounds strange and absurd, but today's economy is a valuable information and big data close to this principle. However, the value of information is nothing new. It is a quantifiable equation that calculates the amount that a decision maker is willing to pay for information before making a decision. This is a management and business term, but this principle is quickly becoming a fully digital economic term in today's world. The digital world that has grown up around us provides information about this award, it is easy to access, and when the right information is found and obtained, it is extremely powerful. Therefore, in this new economy, individuals have information and hope to get information in return, which is almost a return to the era of bartering. David Bellin wrote an article on the importance of finding the value of information in 1993, when databases were just beginning to appear. He said: “Information theorists have been working hard for a long time to solve the problem of establishing a mechanism for valuing the mysterious substance of data. With the advent of electronic databases, online access and the importance of telecommunications, this problem has become more and more important. It has been paid more and more attention." Indeed, the idea of ​​assigning value to information has been around for some time. As Bellin also mentioned, this has become an important question that needs to be asked in the ever-digital world. The value of information is an amount that can be calculated like this: it is calculated strictly according to its definition, because the amount of money is large enough to offset the additional benefits of obtaining more information. It pointed out that the exchange of currency or some valuable information is not ridiculous at first, and secondly the threshold that can be reached before it becomes a loss of value. Although some examples resemble simple knowledge about the weather conditions before vacation, it has changed a lot. Comedian Doug Stanhope said that perfect economy is one of "sex and food." Although his suggestion may be funny, it is not entirely a joke. The basic idea is that people will bring a lot of value to sexual satisfaction and delicious food, and they may be willing to pay or provide much higher than the intrinsic value of these goods or services. So, if people are willing to put value on basic goods and services like food and sex, is information equally valuable, or even more valuable? We are entering a different era. Commodities are not everything when it comes to trade and value issues. And, now more than ever, the value of information is key. EPM chief strategist Thomas Oestreich wrote in the Journal of Management: "In the past few years, some people say that we are in the information age. Information technology and information management experience This is a huge development. Digital information is available anytime, anywhere. Consumers have been clamoring for more useful information for many years." “Digital marketing is the fastest-growing advertising market segment in recent years. It has occupied market share from the traditional advertising field, which has been steadily declining for many years. Generally speaking, business models based on freemium models are being based on The freemium business model is replaced." Oestreich began to allude to the value of big data and how companies started trading information and data. Big data refers to the research and application of large and complex data sets. Traditional data processing methods cannot handle large data sets well. But these big data sets are very valuable and very popular. These data, for online services and applications, have formed a new economic form, which is not based on currency or currency, but directly based on data. For example, an application that displays the weather now provides information to consumers, but the user is trading data—their location. Obviously, the digitization of information has made it a commodity. With the development of the digital revolution, various systems have emerged to create an information-driven economy. The important thing is that the economy is shifting from commodity-driven to information-driven. Information is valuable. Of course, this does not mean that any information has value, but related information. Exchange relevant information or exchange other relevant information, and of course money. However, these funds are often used again to obtain more relevant information. Exchanging relevant information to obtain relevant information is a barter system, but this is a digital return and increasingly becoming a reality system. This is an economic form, and the increasingly digital world is developing and will soon become popular. 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