Seizing the needs and time of users is to grasp the future of the TV industry. In order to meet the demand of users for TV, recently, LeTV, Konka, Barley, Xiaomi, TCL and so on have continued to launch a competition around the living room entertainment center. New products. Like the main content of the music as the X50 Air, known for the cost-effective millet TV 2, known for the innovation of the cool open A55, and barley super TV, as well as March 18th Konka released content richer, simpler operation, more stylish appearance T60 super TV, these TVs have attracted different positioning users with their own characteristics. Under the new normal of the television industry, the competition brought by Super TV will also intensify in the future.

In terms of operating system, Minimalist is the future direction: In the system interface design, Konka and Tencent formed a joint development team of more than 100 people to carry out UI system design, which lasted six months, deep customization of the development interface, flat design, with Konka The unique thumb remote control easy to operate, the operation is minimalist, only use the left and right keys and the OK key three keys to achieve 90% of the TV function control.

Other super TVs are constantly breaking through the operating system. Millet TV 2 gives the user a rich experience in TV UI and APP functions. LeTV X50 Air attracts users with rich video content and satisfies TV's most basic and important “see” needs.

In terms of video resources, it is gradually enriched: In addition to competition in the system, access to content is also an important area for future competition. Major TV manufacturers are seeking strategic cooperation with content. LeTV X50 Air's video partner is Hua Digital TV, which is provided with authorized genuine resources, and the picture quality is generally up to 720P, 1080P standards. Millet TV 2 main application, video resources is not its strengths, but it can also meet the needs of ordinary users.

The Konka T60 Super TV is the only access to the central Galaxy integrated broadcast control platform, and introduces Tencent’s video content through the Galaxy management and operating content service platform, providing British dramas, exclusive variety shows and other special features, and integration of Tencent Services, to open up video, music, games, photo albums, applications, etc., with other device platforms, enabling the sharing of more resources and the direct interaction between people.

In appearance design, simple fashion: Apple's success is inextricably linked with its simple design. In the current television industry, the appearance design has also become increasingly simplistic and fashionable. This has become a trend.

The Konka T60 Super TV adopts a streamlined design, the main body is black, the base is silver-white, and the ultra-narrow frame is matched with the dovetail base, which blends softness and hardness. LeTV X50 Air Art Edition is also the main body for the black base for the silver, using the new cloud arc base and ultra-thin screen, the appearance of the S50's classic shape. Millet TV 2 also basically follow the minimalist design concept, the body of the main local gold color, black base, the screen frame uses a very narrow metal box, with Soundbar, speakers, also significantly fashion. The design of Super TV also meets the aesthetic needs of the younger generation through continuous innovation.

One-stop function service meets diversified needs: As integrated services are increasingly optimized and upgraded, LeTV integrates its own ecological chain, watching TV and movies more conveniently. Xiaomi integrated its own platform content, as well as other content platforms, to meet the different needs of more users. Konka cross-border integration of Galaxy, Tencent QQ things, QQ music, Tencent games and other content, for the first time to achieve an account to open up a number of services to make the user experience more convenient. TV from the "look" to "play and watch", Konka T60 has a prototype.

What should be the ideal super TV for users?

Minimal hardware requirements: The future of super TV should continue to meet the minimalist life pursuit of young fashion groups: only a simple high-definition screen; with intelligent routing capabilities in addition to providing regular network services can also be downloaded remotely, storing cloud content in Hard disk playback at any time; a remote control no more than 7 buttons, of course, mobile phones can also replace the remote control.

Extremely convenient software requirements: The application interface of Super TV should be simple and it can be connected with terminals such as mobile phones anytime, anywhere. You can communicate online with friends, family, and even strangers at any time; you can control all of your family's connected devices at any time; you can call up the games you want to play at any time; and you can meet our shopping needs at any time. The last is to see the demand, can connect all mainstream video sites, with scientific Internet skills, ready to watch CNBC, Youtube, and other customized video services.

For the future, Super TV will not only be used to see, but also needs to be able to meet the various needs of users, family entertainment, become a functional center in family life, to achieve super-fast life.