Lei Feng network (search "Lei Feng network" public concern) by: Author of this article wind, is a "Ingress" old players, but also the game industry practitioners.

"I want to know sure fire with my asshole?" No, you don't understand the real reason why Pokémon GO got hot.

Its source is this. Recently, there is a very popular game called "Princess Pokemon: GO" (or PMGO). It is said that Nintendo's stock soared by 25% triggering the fuse mechanism. Those who know about the stocks understand this. What it means. Yes, the game is successful, very successful and predictable that it will continue to succeed and win even greater victories. So some people say that this game has never been done before? With assholes, you all know that you must be fire!

It can be determined that this Internet commentator is not a practitioner of the game industry. He does not understand the true reason why PMGO is getting hot.

Why does AR's Pokemon GO fire?

First of all we need to clarify the fact that the development team of PMGO is Niantic. The previous work of this group was Ingress, and PMGO used a lot of Ingress data: mainly about the location of the map. The specific performance of PMGO all Elf station and Dojo, its location, name, picture are from the previous "Ingress" players upload and application .

PMGO can consider not using the current LBS game mode instead of simply encroaching on the map background (using map positioning, processing latitude and longitude data to generate monster information), and then developing an in-game virtual positioning (official aircraft). At the time, it is no different from the "city xx Go" that cannot even be called a cottage product. You do not want to play such a PMGO?

If there is no "Ingress" global hundreds of thousands of players in more than a year to upload, screening, screening of the Portal location, picture information, can have PMGO it? Or can PMGO be like this now?

For another example, there is no concept of "regional server" in "Ingress", and global players are theoretically on a server. When a player tries Link, the game needs to retrieve the block line on the Link track, and you can't predict the number of blocks, which may be 0 or 10000. The game specifically designed an algorithm to quickly determine the link. Feasibility . If this technology is not the backing, how do you ensure that the players will function properly in the same area?

Another example is that the news that Santa Monica of the United States had gotten a dragon and gathered hundreds of players at midnight. If you have experience with games in the early years, you should know that when hundreds of players gather in one scene at the same time, the game is basically stuck. This problem may make the new team overwhelmed, but "Ingress" in Anomaly, less than one square kilometer may gather thousands of players, these people all repeatedly throw bombs and super fried, sugar, pins, On the MOD, charging, or query the server at the frequency of 2 to 3 times per second the current state of a Portal. This is true for thousands of people. If you do nothing but just look at the big map, you will find dozens of portals in the field of view repeatedly flashing back and forth between blue and green, like the silent night neon - there are dozens of every neon after the neon Agents are fighting endlessly. After such a big battle, questions about whether the server can stand up to the pressure of hundreds of riders are gone.

By the dragon, the first generation of quasi-animals, now translated into Laplace

It can even be said that when I saw the battle design of PMGO, I felt that it was too Softcore. This is simply a collection game, not a match game.

PMGO has not been operating for a long time, and there are few activities. To give us the deepest impression, it may also be GPS positioning. Speaking of GPS, the old players probably have the impression, when "Ingress" What a start-up aircraft flying - the first batch of players to play almost all the computer industry Hardcore Expert, which is also known as the programmer code of agriculture, farmers and code Engaging GPS Spoofing is a breeze .

The development team did not disclose the mentality of the game, but from the history of the game version development, I suspect that at first they did not even think about anti-GPS cheating. How could someone cheat? Do we not live in a world full of blue sky, white clouds, green trees, safflowers, and furry bunnies?

Then they were educated. In fairness, many people are not planning to gain a sense of achievement in the game through GPS Spoofing, but simply want to try "how can I change this game through technical strength?" This idea is like a real hacker master. In the same way, hidden behind it is the ambition of mankind to understand nature, transform nature, and use nature.

(Ingress had even developed "offline plug-ins" in the early days, just like the previous "Legend 3": You no longer need to download the game ontology. You just need to download the plug-in and make a simple setting. The plug-in will automatically help you. You connect to the server, virtuallocate, and then perform the set of actions.)

Mobile Games COC Offline Plug-in

Although ambition is good, "Ingress" is a game, not a scientific research project, and it is not made to give you these coders XJB! Niantic has made many attempts to do this. The most important issue is GPS positioning. In my opinion, even today, the problem has not been completely solved: "Ingress" still has aircraft, PMGO can still play cracked version, people in China, and heart in Australia. But this is much better than the beginning of the game.

On the other hand, at least they have accumulated experience in engaging in offline activities, especially large-scale events. MD (Misson Day) events may attract hundreds of players, while Anomaly is thousands. When the official After Party was held, you saw thousands of people sitting on the lawn. It felt like everyone was running to see an idol concert or an open-air music festival. Thousands of people, ah, the supply, security, and even health issues involved can not be ignored - do you know that the Beijing Great Wall Music Festival in 2010 went to thousands of people in the wilderness but set up 6 toilets? Do you know that the toilet door is not locked and there is no light. When the night comes, if a person in the bathroom holds a mobile phone with one hand holding the door in the other hand, he would like to bow his head to bite the belt? It's taken for granted that you do a good job, but this thing can't stand the comparison.

In general, Niantic's online operations capabilities are generally on-line, and its offline operating capabilities are relatively high. There are a wealth of experience in large-scale and super-large-scale activities. The translation is that PMGO may have a GPS plug-in to help you brush rare pets. It is absolutely possible; if PMGO is going to engage in large-scale activities, you can look forward to it.

Talk about the market before talking about the profit model. The popularity of PMGO is so fast, the main reason is of course Pokemon's strong IP effect: From the "Pokemon" series, it has been 20 years old. During the same period, products such as Diablo, M&M: Heroes or C&C:RA have already become famous, and a large number of variants have emerged. They have long occupied the advertising window of the bottom right corner of the Pheasant. Pokemon seems to be obscure. The reason may still be the model problem: The domestic host market is tepid for some reasons; by contrast, Japan, Europe, or North America can be really impressed with this IP. But if we look at the Baidu Index, at least today PMGO has been equal to the Legend of Hearthstone, reaching a quarter of Overwatch (OW) - this is still without any official promotion.

On the other hand, we must also see that the pulling effect of "Ingress" cannot be underestimated. Within a few days, a large number of new players in the country flooded into the "Ingress" server. One question was that they could not play PMGO. They intended to play "Ingress" for a few days before they had been addicted. On the other hand, it's hard to imagine that any Ingress player would not consider trying out PMGO. At least all Ingress players I contacted expressed that they had tried PMGO or were interested in trying out—after all, the gameplay was the same. Difficult to get started. "Ingress" has no accurate online figures so far. Even MAU did not dare to mention official reports. From the game experience point of view, the domestic big cities have an average of "Ingress" players out of every 20,000 to 100,000. According to this data, the total number of domestic players is less than 10,000. The situation abroad is very complicated. However, based on my personal travel experience, the player ratio in developed countries and developed cities is about 1/2000 to 1/10000. Overall, there should be hundreds of thousands of players globally, or, I think, the "Ingress" MAU is in the order of six digits.

In other words, PMGO just opened the service and there are six orders of magnitude users, and 100% are real users! This is still more than a few days after Diablo III sold millions of copies, but it is enough for any mobile game distribution platform in China.

Without "Ingress", PMGO will not have millions of Pokestop and Gym data globally. Niantic is likely to make the game run a mess and the game will have fewer 100,000 seed users. Conversely, PMGO now has these because of its previous experience with Ingress, but this is not enough.

What is the biggest problem of Ingress? If you ask the player to ask this question, he may say that it is an airplane, a crappy confrontation setting, and an unreasonable achievement requirement - maintaining a Portal for 150 days is a kind of request. It's all right, but these are just players' opinions. As practitioners, we certainly have different perspectives.

The biggest problem with Ingress is that there is no reasonable profit model. The beginning of the game was very beautiful. LBS-based gameplay was designed (Niantic also belonged to Google, backed by Google Maps, a powerful resource). The basic framework of UGC was also confirmed (Portal application), and later added more. More UGC content (tasks). These concepts add up to the unparalleled sustainability of the game. The game can play for 10 or 20 years, as long as you keep on opening new Portals and new missions. However, how does the game make money? Obviously, they did not think about this issue.

Ingress's current in-game charging points are roughly divided into three categories: Key, Fracker, and Beacon.

Key bucket is a one-time consumption and cannot be duplicated;

Fracker and Beacon are of little significance and are almost useless to a single player. There is hardly any use in the game.

Taken together, the stores in the game simply do not sell anything, let alone revenue. I dared to bet with John Hanke (the CEO of Niantic) that he would not dare to publish the monthly flow of “Ingress” for ten courageous people—it might not even be the first time for domestic mobile games.

Ingress shopping items

It is true that the game has real income . For example, in collaboration with Mitsubishi UFJ, SoftBank, and AXA, set up title props in the game; for example, in cooperation with Lawson Group, each of the Lawson offline convenience stores in Japan is set up Portal; for example, Anomaly and Mission Day cooperated with the local tourism bureau, and authorized to the surrounding distributors to obtain the division and so on. But how much can these be? Anomaly's home-field deputy has counted down a dozen of events and relied on the authorization to sell some towels, water bottles and badges. He wanted to support the entire company's operations. It may not even be enough for the server's electricity bills.

I also imagined F2P's in- app purchases , such as opening up the Lv12 Resonator, and spending money to buy it. 20 Lv8 bombs and 1 Lv9 bomb? Design Phnom Penh, Wings and Colorful Animation for Agent Icon/Avator? These are all domestic mobile game rotten routines, but there is no one suitable for "Ingress": This is a LBS PVP game, not RPG. The main theme of the game is confrontation, not growth. But then, if you design the Mana slot and equipment bar for the Agent, see the enemy's Portal lose a flyweight or flatten the annihilation knife, I think this MOBA's path may not be very reliable...

After all I think about it, I think there are only two ways:

One is T2P charging by time, such as 15 monthly subscriptions.

If you insist on in-house purchase, you can go on the path of motherhood and add more changes. For example, if you have a chance to touch the Resonator that can be used repeatedly for 10 times, you can find the outsourced studio painting. Beautiful Resonator's Portal will put golden light, just like the sea pinned iron, and even see a few beautiful women with different attributes stand next to the Portal.

Foreign players don’t have to be afraid. If you don’t want to set the Aegean, you can be a blessing effect that the Virgin Mary shrouds above. Of course you can also have Brahma, Mohammed, and Lao Shang Lao. Anyway, what do you believe? (This idea is Inspired by Fracker/Beacon, both are paid items in "Ingress": Fracker can double the output of Hack for 10 minutes, and it is more cost-effective for a long time - Portal will have sky-high glow after use; Displaying an Icon on the Portal for a period of time is generally convenient for teammates to find points.)

After 10 uses, you can buy a supplement package, as long as 0.99 US dollars can be used again 10 times (of course, the poor can also use ordinary Resonator). Similarly, both XMP bombs and AXA Shields can do this, doing all kinds of special effects, dive bombing, trajectory projection, gold AK dragon grenades, are old routines. The key is to add randomness, diversity, and collectivity. These are the root causes of charges - you must be different from others, and you have to spend money for this.

As early as the end of last year, these ideas began when I first started to seriously play Ingress. Now think, if you put Pokemon in Gym, it doesn't mean you put Resonator on the Portal; Pokemon can be collected in various ways and you can play it. If you lose it, you will die. If you die, you will be able to recover. (The system will give you some medicine. However, if you play hard, you must buy medicine on your own. This is not what I said.

We have a saying when we play WOW, called "all problems are DPS problems." Similarly, in the game market, all problems are ultimately problems with the profit model . This is because the purpose of your game is to make money (if your purpose is world peace, please find a church to pray), and the way to make money is the profit model. "Ingress" is not a bad game, but it does not have a good profit model, at least did not find a good profit model. The question now is, if even I could think of a profit plan, wouldn’t Niantic think so much about planning?

I think a more reasonable explanation is that they did (through a period of development and operation) perceive the problem and think of a solution, but they decided to put it in PMGO. The idea of ​​PMGO could be first seen in a fake news of April Fool's Day in 2014, and the project was also in 2014. That was exactly the time when “Ingress” was on the line. Niantic realized that they have accumulated sufficient technical experience, operating experience and user base through the "Ingress" project, and also found the right direction in terms of profitability. Together with Pokemon's strong IP, the final product will be a " SSS grade products".

At that time, the whole world was discussing whether "Nintendo is going to cooperate with Google?"

Today's PMGO almost perfectly avoided all Ingress issues - those that have plagued us for the past few years. However, new players do not know this, they directly use a "to use assholes to know sure fire!" to put the other side to the corner. Yeah, with assholes you all know that you can certainly fire. Why did you just make it today?

Fortunately, players in the game industry don't all use their assholes to think about things, or our industry can be really dangerous.

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