Xu Keming: Lighting design is not subordinate to architecture and interior design

On April 19, 2010, Aladdin Lighting Network visited Shenzhen and visited Xu Keming, Design Director of Shenzhen Guanghua Lighting Landscape Planning and Design Office.
In the lighting industry, there are few units that do not use construction for pure lighting design. Guanghua Lighting Landscape Planning and Design Office is one of them.

Xu Keming is the design director and general manager of Guanghua. He is from NVC lighting. In the impressions and concepts of many people, the people who come out from the enterprise to do design can't escape the habit of selling products, but Xu Keming is different. He has his own ideas.

He believes that lighting design, lighting design and engineering companies are completely different in design and selling lights. He hopes that the status of lighting design will be improved, especially in terms of design fees and ideas.

In the design projects they received, the lighting design was reported directly to the customer of Party A. After receiving the approval from the customer, it was implemented according to this plan. Therefore, there is no disagreement between lighting design and interior design. Lighting design is not subordinate to architecture and interior design. All three are part of the overall style and scheme. It is unreasonable for any party to consider each other's needs.

When lighting design and architectural design and interior design differ, they will directly communicate through Party A. Party A has its own decision-making power.

In the process of picking up the project, the unit of the pure design is difficult, but he said that he will still adhere to his own lighting design concept. He hopes that the industry will improve the position of lighting design and lighting design together, using their own cases and actions. Affects owners and buildings, interior design parties.


Aladdin Lighting Network Editor Gillian and Xu Keming (left)



Company Profile:

Guanghua Lighting Landscape Planning and Design Office (Hong Kong) Co., Ltd. is a company specializing in lighting landscape planning and design, indoor and outdoor lighting design, and intelligent lighting control design. The company is headquartered in Hong Kong and has branches in Shenzhen, Guangzhou and other cities, with specialized lighting laboratories and lighting training and education institutions. The company is committed to actively promoting lighting design and spreading light culture.

The company has a professional and excellent lighting design team, which comes from architectural design, environmental art design, decorative design, structural design, product design, electrical design and other related majors. With many years of experience in the lighting industry, he has unique ideas and profound insights into the understanding and application of lighting.

The company has close and extensive cooperation with well-known architects, interior designers, major design institutes and design institutions both at home and abroad. In recent years, it has successfully completed many urban lighting environment master plans, large-scale district lighting design, chain commercial store lighting design, High-end hotel real estate lighting design and other projects, the company's design concept has been fully affirmed by the owners and cooperation units.




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