Just last week, the big play network exclusive news broke the news of Wo Orange VP Zhang Hui. Recently, Dawang.com also contacted Zhang Hui, the person in charge, to conduct an exclusive interview to understand the ins and outs of the entire incident and the latest personal trends.

Talk about leaving for farewell is to better move forward

Regarding the previous resignation, Zhang Hui first affirmed the experience of working with Wo Orange team. Wo Orange as a young game company, whether it is the company's overall operational ideas and status, or the tacit agreement and serious attitude among the members of the cooperation have made him very satisfied and moved. In this atmosphere of active pursuit of innovation and efficiency, the company has also come up with many eye-catching and fruitful products and services in the past. It is also the first time that witnessed the potential of video games. Zhang Hui hopes to better develop the R&D capabilities and resources accumulated in the industry for many years and embark on the road to self-employment. Therefore, although leaving Woergan this time, there are many dismay, but based on the vision for the future of video games and the planning of his own career, Zhang Hui believes that his choice is still correct.

Founding a new company to gather outstanding resources to focus on R&D and distribution

This "close cooperation" is even more relevant than we expected. It is reported that Zhang Hui’s preparations for the new company have been completed. The new company was named “You Gu” (the company’s full name is Shanghai Yougu Network Technology Co., Ltd.) and Zhang Hui was the CEO. The members are from top domestic and international game companies and Internet companies. The company's business model will aim at "R&D + distribution" and strive to create more smart TV platform boutique games.

The new company named "Yougu", LOGO implied boutique games like plump ears

In fact, this position is not surprising. Zhang Hui, who has more than ten years of experience in the field of game development, has always insisted on creating a product based on the concept of “games relying on content”. Just a month ago, at a developer's salon in ChinaJoy, when many developers represented the industry situation and operation mode, he used the “Fantastic Three Kingdoms” as a typical example to share how to develop platform-specific features and user habits. Product experience. In the PPT used in its speeches, we have seen a lot of content such as the grasp of system details, the idea of ​​operational adaptation, and so on. Compared to many people in the current domestic video game circles who are still "problemizing" or even "questioning for the future," Zhang Hui has put more emphasis on putting it into practice. Zhang Hui admitted that he and his team had encountered a lot of difficulties in this process. However, under the background that overseas hardware makers have landed in a licensed manner and domestic manufacturers are eager to achieve a unified view, if they dare not try to grope and try to adopt a negative perfunctory approach or even kill chickens and eggs in order to cope with the market, the result must be people's minds and interests. Double defeat.

For the future, Zhang Hui is very optimistic. He hopes that he can work through his many years of experience and understanding of video game products to polish his work, and use this to hold a certain market share in the industry.

Obviously, the new Tour Valley network is also prepared. The company announced three games on the day of its official establishment, namely: 2.5D MoE's turn-based system game, "Fancy Three Kingdoms New Edition", strategy RPG "Fantasy Martial Arts" and the same screen vs. running "Run the arena". Among them, "Fantasy Martial Arts" and "Running the Rivers and Lakes" once released a small amount of information during this year's CJ. According to the screenshot of this exposure, Da Play Network speculates that the completion of the two works is very high. As for the new edition of the "Three Kingdoms of the Mood", many improvements and additions have been made on the basis of the current version. I believe that we will also achieve a leap-forward gaming experience by then.

"Fantasy martial arts" screenshots, painting style Meng Q, world outlook loved to see

Screenshot of the new version of the "Three Kingdoms", you can see the improvement of the system UI

"Running the arena" will realize the double screen match of TV running

Analysis of the status quo in the industry optimistic about smart TV content is king

Dawang.com also invited him to share his views on the current domestic video game hardware. After thinking carefully and thoughtfully, Zhang Hui divided the issue into three parts and shared his views:

1. From the output device, that is, television:

The capital background of smart TVs is mostly the current powerful Internet companies, and their capital strength and investment are very large. The integration of OS and TV is also more conducive to the spread and landing of TV games among domestic users. Personally, he is more optimistic about the future development of smart TV manufacturers in the industry.

2. From the operating platform device, namely the Android set-top box:

After the recent "8.18" (the promotion of Suning's anniversary and the e-commerce group's participation in the promotion), the set-top box is slowly recovering its sales. For another example, Ali took an extremely generous subsidy policy on his own YUNOS, giving him a huge market share, which enabled him to quickly grasp the right to speak in the circle. The resulting side effect is that the box market, which has been in a turbulent period for quite a long period of time, is on its way to becoming weaker and stronger. However, as a whole, Zhang Hui believes that the development speed of Android set-top boxes is still relatively slow.

3. From the input device, ie handle, somatosensory, air mouse or remote control:

This is also the place where Zhang Hui personally was most involved in the development of video games. Current smart TV games are basically equipped with infrared remote controllers on the input devices. However, it is publicly known that such devices are unsatisfactory both in remote control distance and in response to the limitations of their functional principles. . Another point is that the remote controller is mainly used to watch TV programs and other basic use behavior services. It is a stretch for games with a lot of complexity. If these conditions are not improved, it will inevitably hinder the quality of video game software. Promote. Zhang Hui pointed out that some hardware manufacturers are gradually using the Bluetooth remote control as a standard, which is a good sign. The further expectation is that input devices such as Bluetooth controllers that are superior in both hardware quality and user experience will soon become mainstream in the market.

Then he talked to the author about distribution channels. From the perspective of the general trend, the current number of well-operated channels is constantly rising, and its method of improving performance still lies in the importance of content. At the media briefing held recently, Xiaomi claimed that the share of content providers was up to 30%. LeTV even tried to attribute all the flow to the developers themselves. Such major actions of several major channels are strong evidence of “content supremacy”. This is the original intention of Zhang Hui’s selection of entrepreneurship after several ups and downs.

In recent days, Zhang Hui has been busy with the preparations for the new company. The special interview draft is also Dawang.com and he took the time to complete the work every day. He often talks late into the night and Zhang Hui's tone is exhausted. However, when it comes to future plans and views on video games, she also feels full of enthusiasm.

From the beginning of the new year, not far from “spring,” to today’s “winter is approaching”, the current domestic video game has collectively transformed the attitude of the industry. This makes the year 2015, known as the “first year of China’s video game”, also be in reality. It is incontrovertible to seamlessly integrate with the changing seasons. Under such circumstances, we cannot and do not want to place ourselves on a certain person. Instead, we hope that more practitioners such as Zhang Hui can effectively think about countermeasures and accumulate strength while shouting "Hot entreaties". , to lay a solid foundation for the healthy development of the industry. After all, before we can confirm the success, we must first believe it.