Zhongshan Zunjue lighting "black horse" strong attack


After the newspaper reported on Zhongshan Zunjue Lighting Co., Ltd., many merchants showed great interest in this powerful "dark horse". At the same time, there are people in the industry who are constantly asking questions: Where is the sacred name of the Monarch, and he has released the rhetoric, to become the first brand of neo-classical European art lighting in the domestic market? In order to solve people's doubts, recently, the reporter walked into the Monarch Lighting Co., Ltd.

Strength highlights competitiveness

Under the leadership of marketing director Jiang Sheng, the reporter walked into the factory of Zhongshan Zunju Lighting Co., Ltd. Entering the reporter's eyes, several modern production lines are lined up in several magnificent and spacious workshops. In the neat workshop, the operating staff are busy in their respective positions; office areas, showrooms, products The development department, the purchasing department, and the storage area are all available; several container trucks in the shipping area are arranged in an orderly manner, and everything is in an orderly manner.

Founded in 2000, Zunjue Lighting Co., Ltd. has been committed to the export of European classical lighting. After nearly seven years of development, the factory now covers an area of ​​nearly 15,000 square meters and employs over 300 people. It has built its own production workshops for hardware, resin, spraying, assembly, etc., and introduced a complete set of advanced production equipment, forming an all-round management system integrating product research and development, design, manufacturing, marketing and after-sales service. Through the international ISO9001: 2000 quality system certification, CCC, CE, UL, CUL and other certifications. In 2005, in order to strengthen the company's operational strength, Monarch Lighting introduced the ERP management system, which laid a solid foundation for the subsequent take-off. For seven years, Monarch's products have been sold well in many countries and regions in the United States, Canada and Europe and Asia. It has established long-term cooperative relationships with many international big-name sellers, and the product quality has been widely recognized. Under the environment of well-known foreign brands and more fierce competition, Monarch has created a new world of development with its own excellent production technology and unique products.

Advantages lay the foundation for development

A well-known brand in the industry, some good lighting products, can not be introduced in a short time. Mengju Lighting, which will rely on its advantages, from the previous comprehensive export, strong entry into the domestic market? In the reporter's understanding, the things that the monarch lighting has accumulated over the years have gradually surfaced.

A. The organizational structure clearly creates the advantage of coordinated operations.

Monarch has now developed into a complete organizational structure oriented to brand management. The company implements the general manager responsibility system of the board of directors, and has seven departments including marketing center, R&D center, supply management center, brand management department, finance department, production center and general manager office. Each department has its own functions, clear functions and responsibility. To the individual, the cooperation is methodical.

B. Advantages of human resources combination

The total number of employees of Zunjue exceeds 300, and the management personnel have a college degree or above of 80%. Most production supervisors have many years of experience in lighting related work.

C, product development advantages

The experience of supplying high-end products in Europe and the United States for eight years has enabled Mengjue to have accumulated rich experience in research and development, and is familiar with industry market trends and product line planning. Over the years, the company has more than 30 top lighting, resin and hardware design engineers in the industry, and the R&D team is extremely strong.

D, manufacturing advantages

With eight years of manufacturing experience and supply chain resources, Monarch is mature and stable from talent, management, equipment, production scale to suppliers, and can fully guarantee the quality of supply and supply capacity.


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