2017 Chip Market Review: Doomed to be like this for 18 years

When 2017 is about to pass, a summary of this year can be said that the PC chip industry, which has been quiet for many years, is an important node. It is also a year in which blowout performance evolution has taken place. During this year, AMD has completed Intel In the past, the installed platform was basically dominated by Intel, and even private households have always said that "Intel Core i3 Mesos AMD family" this year, this situation has been reversed, the birth of AMD Zen architecture products Ruilong series, With its excellent value for money, the rapid rise has not only solved the previous product's insufficiency of performance, but also had extremely excellent power consumption control. It has also set off a multi-core war with the Intel CPU in the DIY market, whereby AMD's share price has doubled in the beginning of this year.

2017, AMD's Jedi Counterattack

On the consumer side, AMD's Ryzen 3, 5, 7 and high-end Threadripper processors introduced this year can be said to have satisfied all segments of different high-end and low-end users. After many years, they have been sought after by A. , And AMD's new Ryzen not only in the process of technology to catch up with Intel's 14nm, while redesigning the CPU's internal architecture, focusing on single-core performance, compared to the previous generation of excavator architecture 40%! More important is to join Hyper-Threading Technology! On the video card side, following Polaris architecture graphics, another high-profile graphics card based on the "Vega" architecture has appeared in high profile, focusing on new areas such as AI, game design and visualization; and the server market, with the release of EPYC It means AMD's return and determination in the data center market.

Intel finally showed panic and took various countermeasures

In the face of AMD’s Jedi counterattack this year, Intel showed a rare panic this year. According to Intel’s practice, the release of each new generation of products is separated from the previous generation by one year, but due to AMD’s strong attacks this year, Since the release of the seventh-generation Core processor in the past eight months, Intel officially announced the eighth-generation Coffee Lake on August 21, US time.

And on entry-level processors, Intel also upgraded all Pentium systems of this generation, including the T version (energy-saving version): G4620, G4600, G4560, G4600T, G4560T, based on the original two physical cores. Added Hyper-Threading capabilities to achieve the four logical cores, the approximate specifications directly on the i3 series, and multi-core products, on May 31 Intel released a new generation of high-end processors, the new product has up to 18 processing cores, mainly for gamers And computer enthusiasts.

It can be said that in the face of this year's AMD full range of counterattacks, Intel is also fully defensive counterattack, all kinds of signs are rarely seen in the past Intel platform, from the side can feel AMD on Intel produced no small pressure.

Qualcomm once again entered the PC chip market this year, and will cooperate with AMD

Seeing the love of Intel and AMD this year, Qualcomm finally couldn't sit still and decided to enter the PC chip market once again, so that the instability of this market will be raised again. In fact, Qualcomm entered the PC market, this is not the first time. As early as 2009, Qualcomm had hoped to rely on its own chip (ARM architecture) + Android's smart attempt to reach the PC market. However, the outcome was not good. After one year, it was defeated.

Until 2012, Qualcomm has collaborated with Microsoft to launch new products into the PC market again. At that time, the product was the Surface RT of Windows+ARM, but the results were still unsatisfactory. What's worse is the combination of Windows+Intel x86 architecture. It has become the representative product of today!

However, the high-speed growth of mobile phones in previous years did make Qualcomm earn enough, but now the global smart phone market has become increasingly saturated, and IDC data shows that the second quarter of this year, the global mobile phone market for the first time has shrunk. This made Qualcomm’s vision once again focused on the PC chip market, and hoped to extend the advantages of the mobile terminal to the PC. Qualcomm believes that the next trend will be the always connected PC era.

Qualcomm’s always-connected PC products have been deeply integrated with Microsoft at the operating system level and are perfectly supported by the latest Win10 systems. These mobile PC platforms equipped with the Snapdragon 835 can have one week of battery while remaining connected. Life, and has the advantages of no fan, low power consumption, long standby, lighter, global 4G real-time online.

And now AMD also announced its cooperation with Qualcomm. Perhaps from this PC market Intel's monopoly position will be broken. Qualcomm is responsible for providing 4G LTE high-quality connectivity, and AMD is responsible for high-performance computing chips. This powerful alliance seems to pose a certain threat to Intel.

What is fun for the DIY market in 2017?

E-sports will be the theme of the past few years

In fact, in addition to the chip market's growing smell of gunpowder, so that consumers have tasted a variety of sweet, this year's DIY market, many changes have made it more and more interesting, the most important should be the e-sports industry is hot As a result of the impact, e-sports has been one of several industries that have invested heavily in hot money over the past few years. The major live broadcasting platforms have further narrowed the distance between celebrity players and ordinary players. If this is how Jedi survived this year, it became a detonation. The game has become so hot in China that it must be inseparable from the live broadcasting platform!

These have been the attention of various PC manufacturers, have launched their own gaming products, set up a separate e-sports brand and operations departments, training their own e-sport anchor, sponsor their own clan team. At present, although the shipment data of each game brand is very impressive, it is far from being saturated. This also means that there will still be a lot of operational space available in the coming years.

Linkable RGB lighting effect leads the new trend

Corresponding to the hardware itself, in addition to e-sports, the most worthy of the 2017 is the “lamp”. In the past, the monotonous monochromatic light-efficiency era has come to an end. Today’s lighting effects are RGB lighting effects, and through The light effect controller allows the user to switch between different light effects or different modes of light effects such as breathing light and flickering effects, and forms a linkage RGB effect of a keyboard, a main board, a memory, a graphics card, and the like. With the rapid development of various types of hardware in light efficiency elements, the hardware gameplay with light effect elements has led to a new trend.

VR is increasingly clear about the future direction

In addition, VR is also a word to be mentioned in 2017. Compared to the hot period of the previous two years, this year's VR market really has to shrink a lot, although everyone is very optimistic about the future of VR, but the current stage of the VR device is very Big, everybody also sees in the eyes, its motion sickness, the human-computer interaction way is not naturally natural and so on the question still exists universally, causes the VR technology to be limited in the consumer, the socialization and so on consumer end application.

However, within the commercial scope, the existing VR technology can meet the needs of some industries and business applications. More and more traditional industries are combining with VR. In the areas of marketing and sales, education and training, remote monitoring and operations, many successful cases of "VR+" have been derived. Even VR live broadcast, this kind of live broadcast form has got a lot of big contest organizer, broadcast platform, user's great interest, these are the directions of VR in the future.

In the era of AI, everyone is fighting for the protagonist

In addition, big data and AI technology is also a cake for everyone to snap up. Intel is actively transitioning to the AI ​​market. NVIDIA continues to implement the AI ​​strategy. The "Vega" architecture launched by AMD this year is also focusing on AI. Presumably we all understand a reason. How important it is to have a place in the future AI market, and AI needs to rely on more sturdy infrastructure, which means that semiconductor manufacturers are still behind the scenes of the AI ​​era.

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