In 2012, Wang Jianlin asked Ma Yun on the question of whether or not the share of e-commerce in China's retail market could reach more than half in 2020. In recent years, although it is still undecidable for e-commerce and traditional retailers to win and lose, it is undeniable that as the Internet tide becomes more and more fierce, more and more traditional industries are subverted by the Internet and purely traditional fields There are few, including the home improvement industry. Naturally, it has become the focus of attention of Internet giants. At present, the capacity of my country's packaging market exceeds the scale of 400 million yuan, but no one company in the industry can occupy more than 1% of the market. Therefore, a huge market has attracted companies in the relevant industry chain. Many companies have unwittingly used Internet layouts, such as Seagull Sanitary and Qijia Network, Jinrong Capital Home E-Station. The giants of major industries have intervened to make the “Internet Ten Home Furnishings†hot quickly. I have found through deep observation that the industry giants are making full use of their resources and market advantages to reduce the link between the medium and the inquiries. The standardization mode of the home improvement industry is gradually established. The traditional home improvement market has always had different industry standards. Consumers are often exhausted when faced with this problem. For example, there is no uniform standard for prices, and prices are tricky among businesses. The efficiency and quality of the decoration companies are low. Workers take advantage of the opportunities and spend time during the renovation. Will experience a short one-month, month-long supervising career. Coupled with some similar to the actual cost exceeds expectations, decoration companies used materials and quotes are inconsistent or missing items, missing items, etc., their consumer experience must be unpleasant. The home improvement market has huge capacity, but who can dominate its development direction? Until the intermediaries of the Internet, this question seems to have faint answers. The involvement of the Internet has gradually changed the face of the home improvement market. Standardized operations have enabled the market to be more transparent. From design to material selection, to construction, prices can be determined at a price, saving consumers considerable expenses and energy. The home improvement industry still has many pain points in terms of consumers, so its integration with the Internet is very slow. However, many traditional home improvement companies still envisage the use of "Internet Ten" forms to complete the renovation of the Internet. In these types of enterprises, the powerful giants usually take the form of acquisitions to build a strong presence in the field of e-commerce. Once these companies announced their net touch, their share prices in the secondary market rose sharply and became the darling of the stock market. For example, the acquisition of home improvement e-station, Jinhao, from the beginning of 2015 up 79.1%; stock acquisition Hyundai shares, shares rose 68.5% over the same period, compared with other companies in the industry have a clear advantage. The involvement of home-improvement giants in the emerging industry chain has greatly promoted the "Internet + home improvement" model. The giants' understanding of consumer pain points coupled with the application of Internet technology can greatly reduce the intermediate links and return the saved profits to consumers. Moreover, giants are often well-funded, so investment pressure is low, and the requirements for returning funds are not urgent either. For consumers, Internet home improvement simplifies the original cumbersome home improvement process and greatly improves the consumer experience. In the traditional home improvement model, the confirmation of the order takes 5 - 7 days, and after this process is transferred to the line, it takes only 2 hours to complete, which is the advantage of the Internet's powerful data conversion and transportation capabilities. At present, the “touch net†phenomenon of home improvement companies has become a trend, and its competition has also changed from the competition of stores, prices, and advertisements in the traditional model to traffic wars. In the Internet era, customer traffic and the completeness of the 020 model, as well as the customer's actual satisfaction, are the key to the success of home improvement. For example, Jinyi has set up an experience store nationwide through home improvement e for customers to experience on their own. In 2014, the online sales accounted for 1,876, and there were 437 online diversions. Yaxia shares its sights on real estate developers. It directly displays products and construction processes of customers through new 3D technology in new buildings. If customers are satisfied with the products, they can place orders directly.
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