Since entering 2016, the domestic and international economic environment has been complicated and changeable, and the LED industry has shuffled into the “deep water zone”. The competition in the LED power industry is still very intense.

Due to the low technical threshold of the power supply industry, the price has been very transparent, enterprises can not escape the low-cost whirlpool, smaller power companies have been eliminated and purchased and exited, and large and medium-sized enterprises can barely extract profits in the Red Sea by integrating the supply chain.

This year, the LED power industry has frequently experienced corporate closures. Delip Optoelectronics and Ruigu Technology, two LED driving power companies, issued notices, saying that due to overcapacity and industry triangle debts, it was difficult to turn over funds and decided to clean up and convene suppliers for debt reporting and liquidation.

Some insiders said that the overall market for outdoor high-power power supply was bleak in the first half of the year, and the competition has already become hot. However, it has improved since August, and the phenomenon of “Golden September and Silver 10” has begun to appear.

In fact, for high-power outdoor power companies, market share tends to become more and more concentrated.

Focus on lightning protection against surges, yield improvement

Since its inception, Jiansen Technology Co., Ltd. (hereinafter referred to as “Jiansen Technology”) has focused on the R&D, manufacturing and sales of outdoor high-power power supplies. After entering 2013, Jiansen Technology will put all its energy into the “lightning protection” of outdoor power supplies. Anti-surge in research and development production.

In fact, the lightning protection capability of power supply is a traditional technology, but it has not really attracted the attention of most power companies. In practical applications, it also depends on the product positioning standards of enterprises, which leads to the uneven quality of such products. .

"As customers' demand for high-power outdoor power supply is getting higher and higher, we continue to maximize the lightning protection and surge resistance of the power supply." Jiang Haizhong, assistant general manager of Jiansen Technology, told Gaogong LED, Jiansen The goal of technology is to reduce the risks customers face during use.

At present, the non-performing rate of Jiansen Technology's high-power outdoor power products has been controlled within one thousandth, and has been well received by customers.

In the view of Jiansen Technology, this is to create a new standard in the industry, to make the most stable outdoor lightning protection drive power, to fill the standard blank of the street lamp power supply market segment.

Oppose "profiteering" and improve cost performance

The "price war" of LED high-power outdoor power industry has also dragged on for several years, and has experienced great ups and downs. The competition between power companies is still fierce.

Nowadays, the pattern of “big and big” in the LED power industry is gradually taking shape. For SMEs to survive better, they must continuously improve the design level, production technology, management efficiency and reduce production costs, so that prices are gradually adjusted to normal standards. The price is "popular."

In the first half of the year, faced with strong market competition, all high-power LED power companies have made a small price cut.

Jiang Haizhong said, “Jiansen Technology has always opposed “profiteering” and insisted on products that are cost-effective and can be bought by customers. In fact, the cost of products with the same performance is not significant, and enterprises only have material costs, management costs, and product quality. If you control it, you can develop more quickly."

In the current LED power industry, there are only a dozen companies that can really do well, do a big job, and do branding. As the power market share gradually becomes more concentrated, especially in terms of price, quality, service and other factors. This trend is even more pronounced.

High-power outdoor power supply is still the focus of layout

This year, the entire LED industry is gradually picking up. In 2017, the demand for outdoor high-power power will increase significantly. This is also a new development opportunity for Jiansen.

According to Jiang Haizhong, in the first three quarters of this year, based on product and technology advantages, Jiansen Technology's outdoor high-power power supply has reached 70 million yuan, basically in line with the company's performance expectations.

Nowadays, the world is promoting green environmental protection, energy saving and emission reduction. Under this premise, outdoor lighting is also turning to intelligent dimming, or new energy supporting applications such as solar energy and wind power.

Jiansen Technology will seize market opportunities and develop new products while focusing on outdoor high-power power products. It will gradually introduce higher standards of industrial and mining lamps, circular power supplies, LED intelligent drive power supplies, solar controllers and other products. .

"We are full of confidence in the competitiveness of future enterprises, because we have strong R & D strength, strict production management, rich market resources and other advantages." Jiang Haizhong confidently expressed.

With the continuous innovation of technology and increasing market demand, LED lighting will gradually develop into intelligence. Jiang Haizhong finally said, "In 2017, smart lighting will fully integrate traditional LED lighting, and the LED market will usher in a new round of development cycle."

The 2016 High-tech LED Annual Conference with the theme of “Looking for the Future of LEDs” will be held in Shenzhen from January 5th to 6th, 2017. At that time, Jiansen Technology will bring more experience to everyone.

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