Amazon Smart home ambitions begin to emerge: Echo Show feature upgrade

OFweek smart home network news Amazon (Amazon) recently published Echo Show, due to more screens, features than Echo has been upgraded, but the capacity is still far less comprehensive than PC and tablet computers. In fact, Amazon deliberately "de-computerized" the Echo Show, seemingly to realize the company's vision for future computing.

Apple "The Father of Mac" Jeff Ruskin

In the 1970s, Apple's technologist Jef Raskin once proposed a concept that is current at the time. He believes that computers should be like home appliances. They almost do not need learning curve and maintenance, and they do not need to upgrade operating systems or install different programs to take charge of each. This kind of work, like a washing machine or a vacuum cleaner, requires only one or two buttons to accomplish a specific task.

Raskin once formed a team at Apple, trying to build a computer that everyone can use easily. He calls it Macintosh, but this concept is contrary to the opinions of many insiders, including founder Steve Jobs. Finally, nothing came to an end. Jobs finally received the Mac team and began manufacturing general-purpose computers, which then overturned the technology industry in the future. Raskin left Apple in 1982 and spent the rest of his life building his dream "intelligence appliance". Regrettably, Raskin died in 2005.

Although Raskin is unyielding, Amazon's Echo Show seems to have fulfilled his wishes. The New York Times (NYT) reported that the Echo Show is Amazon's latest voice-controlled smart speaker, equipped with a screen, but the Echo Show is not perfect, there will be errors, and there is no killer purpose.

Regardless of whether or not the function is complete, the Echo Show is an amazing machine because it shows Amazon's vision for the future of the computer. The Echo Show becomes a shared home computer. Just like Raskin's concept of smart appliances is resurrected, and it is It is completely different from the multipurpose computer that Jobs created.

Apple and Google are now racking their brains to replicate Echo's successful experience. It's easy to see that turning computers into smart home appliances is a very compelling vision. It is not yet known whether these eye-catching opponents can take away the city of Echo, but it is certain that Amazon's business model has erected many unbreakable competitive advantages.

For example, Amazon regards Echo as a conduit to attract users to shopping, so it tends to lower the Echo price, the lowest price can reach 50 US dollars, while the Echo Show is 250 US dollars, to buy two also cheaper 100 US dollars, in fact, Amazon does not care about hardware Whether the device itself is profitable or not; Echo was launched several years earlier than Google and Apple devices, Google Home was two years late, and it was not as good as Echo. Apple's HomePod will not be available until the end of the year. For these reasons, the power of Echo may gradually grow and become the operating system of the general family.

Of course, in the concept of Raskin smart home appliances, the computer is not a panacea, this is the main criticism of Echo, but it is also the focus of smart home appliances, Echo's function is indeed not all-inclusive, it will not send and receive e-mail, nor play games. Deliberately emphasizing computer functions that are different from general-purpose computers, it seems that it conforms to the role that Amazon assigns to Echo “assistant”. It plays music, video calls, broadcast news, weather, and broadcast time, and shopping in Amazon stores, and it can be done as easily as magic. These jobs. In order to make Echo Show a competent assistant, Amazon has adopted an innovative interface that is different from PCs and tablets. According to reports, the original design of the Echo Show was originally intended to use the same interface of the Amazon tablet PC. However, the researchers later found it unfeasible because the design of the Echo Show is voice control, which is very different from the highly reliant tablet computer. A screen is mainly used to display the necessary visual data, such as video playback.

Another reason why the tablet interface is not suitable is that it is too much like a computer. One of the main design goals of Echo and Echo Show is to hide any computer-like things. Echo Show's operating system, memory, storage and other specifications do not appear at all. Although there are applications (apps), Amazon calls it "skill". Unlike the mobile phone's App, users only have to submit instructions to Alexa. be usable. For example, if the user wants to watch a video, simply order Alexa to watch it, without having to load the browser or YouTube App and then search for the video.

Compared with smartphones and tablets, Echo Show has another advantage: it has a fixed position. Mobile phones and tablets are often placed anywhere in the home, sometimes near the user, sometimes at a distance, and the location of the Echo Show does not change at will so that the user knows that the space can be ordered by it. Echo Show will also respond.

In fact, fixtures like the Echo Show can be seen everywhere in the average home, and the positions of refrigerators, washing machines, televisions, etc. are fixed. According to Dave Limp, senior vice president of the Amazon Echo business, these smart appliances provide a “mental model” for the Show design, reminiscent of Amazon’s ambitious expansion. Some people have speculated that after many years, Amazon may create TV sets similar to the Echo Show. After all, it is necessary to create a perfect home appliance. The appliance with the largest screen in the home may be the best channel.

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