From the 12th, Bruce Claflin, chairman of AMD, the chip giant, visited China officially and signed a memorandum of understanding with the Beijing Municipal Government. He said that he will build his second global center in China, which highlights the Chinese market in the global strategic layout of AMD. Status has been further improved.

Ke Fulin said that this is the first time that AMD has established a global operation center and management center outside the United States. The company will increase its investment in the Chinese market. The future of AMD's global decision-making will be increasingly placed in China. , such as product development direction, product pricing and so on.

Beijing Construction AMD's second global center Ke Fulin's visit to China focused on building AMD's second global center. Ke Fulin disclosed that this center will gradually have some global management functions aimed at promoting AMD's global business operations. In addition, the center will rely on AMD's leading edge and cohesiveness in the global chip industry to gather global resources and promote China's information construction.

In addition, Ke Fulin also pointed out that AMD China will actively strengthen cooperation with IT companies in Beijing and help improve their innovation capabilities and global competitiveness. Specific measures, AMD China will work together with OEM partners to participate in the capital of major information construction projects, such as the triple play, supercomputer center, data center and Internet of things. "We have transferred X86 technology to China through cooperation with Peking University and we will have more commercial products developed in the future."

Ms. Guo Kezun, Senior Vice President of AMD Global and President of Greater China, pointed out: “Obviously, China will remain one of AMD’s largest markets and will continue to provide AMD with the most abundant employee resources. Establishing AMD’s second global center in Beijing. It is a general trend to support our U.S. headquarters."

Since its investment in China in 2005, AMD Greater China has gradually become its global business center. The second global center announced this time has a global management function, which actually enhances its strategic position in Greater China. At present, AMD has its largest overseas R&D center in Shanghai and is responsible for the global R&D mission of the Group. At the same time, AMD has a chip packaging and testing plant in Suzhou with an investment of more than US$100 million.

The focus of the semiconductor industry has shifted to China “AMD's business in China was just a decade ago when it established a small sales office in Beijing. Today, Beijing has become the headquarters of AMD Greater China and will establish AMD in Beijing. The global center has fully proved the importance of the Chinese market for AMD.” Ke Fulin said that AMD China will assume more important functions in the future.

In fact, since 2009, the global semiconductor industry, including the chip industry, has experienced a wave of strong rebound. Global semiconductor sales are expected to increase from 228 billion U.S. dollars in 2009 to 312 billion U.S. dollars in 2010. However, in recent days, many market research institutions have pointed out that the semiconductor industry environment is deteriorating and inventory is increasing. "In the second half of the year, consumer demand for electronic products including PCs has been wilting, especially in Europe and the United States, and there have been signs of top-down. Unstable economic conditions and worrying market reports have created an invisible in the electronics industry. , an uncertain environment,” said Ford Vice President iSuppli. “This has caused many people to worry about the risk of a secondary downturn in the economics and electronics and semiconductor industries.”

However, the Chinese market still has a huge demand for chips, and the semiconductor industry's focus is constantly moving eastward. AMD has set up the second global center in Beijing, which is showing this trend.

Ke Fulin said that the future of AMD's global decision-making will be more and more placed in China, such as product development direction, product pricing and so on. At the same time, Ke Fulin pointed out that many multinational corporations including US companies come to China and they all regard China as a huge market. However, AMD also values ​​China’s strong manufacturing and R&D capabilities. “The point that can be revealed is that China will increase R&D and expand its ability to assemble production. With the continuous expansion of the market, product pricing, operational logistics, product R&D direction, more decision-making processes will be placed in China.”

In an interview with reporters, Guo Kezun, an expanding China OEM partner camp, pointed out that the rapid development of AMD’s business in Greater China in recent years has been mainly attributed to the promotion of IT industry innovation in China, rather than to China as a product sales market; After the strategy of planting China and winning the future together, we will unswervingly implement it. AMD promised to continue to build rural comprehensive information service training centers in 40 or more locations in the world for three consecutive years to play a role in popularizing and driving rural informationization.

In the OEM partner camp, AMD has also made great breakthroughs. At the beginning of the CES exhibition, Lenovo first introduced notebook computers using AMD chips, covering three major series of Lenovo products from the commercial to the consumer fields. Lenovo is the largest PC maker in the Asia-Pacific and Chinese markets, and can get Lenovo's support. Will make a great contribution to AMD's market share and revenue. Subsequently, Intel’s former hardcore Japanese manufacturers, including Sony and Toshiba, also joined mainstream notebooks on the AMD platform. The second-tier local manufacturers Qixi also made high-profile cooperation with AMD to establish a comprehensive strategic partnership and launched products using AMD CPUs across the board.

According to the reporter, although AMD and Intel are evenly matched in the desktop market, AMD’s market share in the notebook market has been limited in the past. However, this year has entered the summer heat promotion phase, AMD's OEM partners are unprecedented in scale. More than a dozen computer manufacturers such as HP, Lenovo, Dell, Asus, Acer and Qixi increased their product line cooperation. The relevant parties once revealed to reporters that AMD had only 40% of notebook market OEM participation in China last year. This figure can be this year. Refresh to 90%.