With the unprecedented success of the iPad, Apple has reaped a glorious earnings season. However, in the upcoming year-end sales season, its days may not be too good, because a large number of “enemies” are killing. On Monday, Hewlett-Packard announced its new tablet PC with the Windows 7 operating system. Dell also announced that it will launch a full range of tablet PCs by the end of this year. The product line will expand from the current 5-inch to 7-inch and 10-inch models; Toshiba will be the first to introduce 10-inch tablet PCs in the Chinese market. Nokia, Motorola and other mobile phone makers also announced plans to join the tablet PC team next year. Together with MP4 players that have already been smashed in China, the tablet PC market will usher in a lively battle in November.

Foreign giants have been involved in since the advent of the iPad, the Tablet PC market has continued to heat up, but due to misjudgments in the direction of the market, the traditional PC giants have failed to come up with decent Tablet PC products and iPad positive in the past six months Confrontation. On the other hand, Samsung, the mobile phone manufacturer, first came up with an Android-based Galaxy Tab, which blew up the number of Apple's counterattack. However, in November, this situation will change greatly. In the Chinese market alone, many well-known brands such as Hanwang, Toshiba, and Patriot have already appeared in tablet PCs that have been confirmed to be listed and will be listed. Currently, most of them use the Windows 7 operating system and Intel's hardware architecture, but the price It has already begun to align with the iPad. Taking Toshiba’s latest tablet PC AS100 as an example, its initial price on the network is only 3,499 yuan, which is not small compared to the iPad, and the Windows system used by it is more practical and easy to use for Chinese people. Therefore, industry insiders expect that the large-scale listing of such products will effectively attack the iPad sales in China.

Not only Toshiba, HP has also recently released its first tablet PC product, the Slate500, which directly appeals to Apple. In addition to this premise to Dell, and Lenovo has been determined to use the Android system to launch Music Pad Lenovo, just released the Acer 299 US dollars tablet PCs and ASUS will be launched in February next year, ASUS, the world's top few The PC makers are basically ready to launch a collective counterattack against Apple. Compared with the iPad, these latecomers have improved their hardware performance, and at the same time they have an advantage in terms of selling prices, which may, to a certain extent, put pressure on the growth of iPad sales. In fact, the iPad’s global sales announced in Apple’s recent financial report for the fourth quarter of fiscal year 2010 failed to meet expectations, but market research companies still said that Apple will continue to dominate the tablet market in the next two years. And as competitors continue to join, the tablet PC market will grow geometrically in the next few years. According to Gartner Research, global media tablet PC sales will reach 20 million units in 2010 and sales will exceed 54 million units in 2011. By 2014, this figure will reach 208 million units.

Domestic manufacturers have taken different paths and international giants need to globalize their layout in the tablet PC market. As a result, they have delayed delays in certain market fighter planes. Domestic manufacturers that lack strength in brand and technology R&D have played in this tablet computer wars. The role may be more critical. Especially in the Chinese market, more tempting prices and application interfaces and procedures optimized for Chinese people's habits will become the most effective weapon for domestic tablet manufacturers to fight iPad shares. According to a manufacturer in Shenzhen who has been engaged in the production and sales of MP4 for many years, the current Android chipset from Rockchip Micro has begun to be supplied on a large scale. Although the chip's technical architecture is relatively backward, it is still more mature in terms of maturity. The speed of comprehensive productization is very fast. "Since the beginning of September, there have been a number of other MP4 vendors that have introduced a lot of Tablet PCs using Rockchip's micro-solutions. Now that the number of public-mode products has started to increase, the price war is just about to begin." .

According to a survey conducted by the reporter in the Pacific Digital Plaza in Guangzhou, it is not unfounded that this “price war” is imminent. At present, there have been several brands of tablet PCs such as Taipower, Smart Devices, and Blue Devils on the computer market, and the price is very low. The price of the built-in capacity in the market below 8GB has dropped to around 800 yuan, which is even more so than the iPad. Obvious advantages. In November, more MP4 manufacturers will also join this battle. According to report, just before the new year, domestic MP4 manufacturers will launch Rockchip + Android Tablet PC products will exceed 10 or more, and the average price is expected to be below a thousand dollars, so that Apple iPad is The living space in the domestic market will also be further compressed.